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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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A Tech Investor’s Take on the Apple Vision Pro

ARPost

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. It’s currently the dominant approach in lighter-weight, lower-cost AR devices.

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HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta. Now Kress is back at Mountain View working on Google’s next AR headset.

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Apple Hints At VR/AR Work Once More With Oculus, Magic Leap.

AllThingsVR

Apple Hints At VR/AR Work Once More With Oculus, Magic Leap Hires Business Insider is reporting that the ever-popular tech giant made two key hires in recent weeks and months. One was from VR specialist and Rift maker, Oculus, the other previously worked at illusive and intriguing mixed reality company, Magic Leap.

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The Second Coming of Augmented-Reality Glasses

ARVR

Source: [link] When it debuted in 2013 the Google Glass was the first of its kind. A augmented-reality (AR) accessory that sits right above one eye and gives access to emails, text messages, directions , etc. In this article, I will explain why I think the AR glasses are coming back and they are staying this time.

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Meta Expects to Ship 10,000 AR Dev Kits in 2017

Road to VR

. “There’s more Meta 2 pre-orders than there are HoloLens headsets in the world,” Ryan Pamplin, VP of Sales & Partnerships at Meta, told me during a recent visit to check out the latest changes to the company’s AR headset. SEE ALSO Exclusive: Meta 2 AR Demos Revealed in Full. Photo by Road to VR.

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Apple’s Tim Cook Sees Opportunity In AR, But It ‘Will Take Some Time To Get Right’

UploadVR Between Realities podcast

One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR. In an interview with Buzzfeed , Apple CEO Tim Cook made some interesting comments related to AR and VR.

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