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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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The AR Show: End-User Focus Will Win AR

AR Insider

This article features the latest episode of The AR Show. Based on a new collaboration, episode coverage now joins AR Insider’s editorial flow including narrative insights and audio. And those among us who are fortunate enough to have quality mentors can benefit from good lessons during those impressionable stages.

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AR 101?—?A brief summary (Part 1)

ARVR

Source AR 101?—?A What are its features basic? What are some of Augmented Reality problems and challenges? In this article, you will find: AR definition, Basic features, and AR problems and challenges. Some AR Types Augmented Reality can be applied mainly on markers, 3d objects, flat surfaces, and faces.

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Tech Giants Prime AR’s Headworn Era

AR Insider

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. Smartphones are old news. by Kif Leswing, CNBC.

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Apple’s Tim Cook Sees Opportunity In AR, But It ‘Will Take Some Time To Get Right’

UploadVR Between Realities podcast

Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR.

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Meta Expects to Ship 10,000 AR Dev Kits in 2017

Road to VR

. “There’s more Meta 2 pre-orders than there are HoloLens headsets in the world,” Ryan Pamplin, VP of Sales & Partnerships at Meta, told me during a recent visit to check out the latest changes to the company’s AR headset. SEE ALSO Exclusive: Meta 2 AR Demos Revealed in Full. Photo by Road to VR.

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