article thumbnail

The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

article thumbnail

HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs.

Google 351
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tech Giants Prime AR’s Headworn Era

AR Insider

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

article thumbnail

The AR Show: End-User Focus Will Win AR

AR Insider

That started with a Duck Hunt game for Apple TV which not only represents spatial beginnings but the company’s name. And on your Apple TV, we communicated over Bluetooth, and we replayed this Duck Hunt look alike. Google Glass was released in 2013, which wasn’t powerful enough. But he’s cautiously optimistic.

AR 169
article thumbnail

AR 101?—?A brief summary (Part 1)

ARVR

Google launched Google Glass , and Microsoft launched HoloLens , a head-mounted display (Krevelen, 2010)(Jaimini, 2016). 2010s : Companies are investing in the potential of this area like Google with ARCore and Apple with ARKit (Papagiannis, 2017). Evolution of Augmented Reality (Craig, 2013) by fernanda rodríguez.

AR 130
article thumbnail

Apple’s Tim Cook Sees Opportunity In AR, But It ‘Will Take Some Time To Get Right’

UploadVR Between Realities podcast

Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. One name is notably absent from that list: Apple. Despite the occasional patent or acquisition , Apple has yet to make any concrete statement concerning its commitment to VR.

AR 100
article thumbnail

Big XR News from Meta, Deloitte, Snap, and Virtuleap

XR Today - Virtual Reality

Next year, Apple will debut the Vision Pro following years of hype, and Microsoft will also start rolling out its industrial Metaverse services. According to the Los Angeles Business Journal, more than 12,000 entities have benefited from the programme’s incentives, creating almost 165,000 jobs since its inception in 2013.

Portugal 175