VRScout

NOVEMBER 17, 2019

Learn the ins-and-outs of Unity development and have your project reviewed by Oculus experts. What about a compelling immersive game or experience for VR headsets? The roughly 20-hour course is broken down into 11 individual lessons, each taught by expert developers from both Unity and Oculus. Image Credit: Oculus, Unity.

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ARPost

JULY 10, 2020

The biggest ad platform in the world is now open for immersive content. This level of immersion with content is only possible in 3D. Spicing Up Your Ad Strategy Without Spending More. It doesn’t require a new ad strategy, so the uptake can be quick. 3D Increases Engagement, Awareness, and Purchase Intent.

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VRScout

FEBRUARY 13, 2020

This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace. Timoni West, Director of XR Research Unity Labs says UX designers will have to adjust in order to meet the demand for these new kinds of experiences. Image Credit: WCCFTech, Unity, VR Visions Inc.

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Tech Trends VR

AUGUST 7, 2018

Fully immersive six-degrees-of-freedom Virtual Reality experiences and photorealistic Mixed Reality light field holograms require exponentially more GPU compute power than traditional 2D or 3D media. Quite appropriate considering how immersive tech is all about blending the digital and physical worlds and breaking down borders.

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XR Today - Virtual Reality

JUNE 20, 2022

Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. With both Accenture and Qualcomm, Accenture created an XR solution based on the Qualcomm Reference headset to create an immersive experience for Kelloggs.

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Tech Trends VR

FEBRUARY 13, 2020

This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace. This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace Click To Tweet. Unity (@unity3d) February 12, 2020.

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VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers.

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XR Today - Virtual Reality

OCTOBER 5, 2022

Meta recently announced the arrival of a popular architectural tool “ Unity Reflect ” in the Meta Quest environment for 2022. The headsets created by VIVE are designed to offer immersive collaborative experiences in virtual reality for specialists designing complex projects and showcasing those creations to clients. Magic Leap.

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Construction Magic Leap Unity Architecture 277

UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We want you to make all your VR and AR with Unity,” he said, promising renewed investment in the industry.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Something new has started, and it is not clear where it will lead us, but I have the sensation that this new cycle will be an important step for immersive realities.

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XR Today - Virtual Reality

JANUARY 29, 2024

Today, as we celebrate two decades of pioneering VR, we’re excited to unveil our strategy for the next phase of growth and innovation. Virtualware also served as the event’s exclusive sponsor to unite “Unity instructors and workforce development professionals,” according to a press release from the time.

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El Salvador United States Education Virtual Reality 200

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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ARPost

OCTOBER 25, 2022

Their gloves for more immersive XR experiences and interactions are one of the most promising pieces of kit in the ecosystem. The HaptX SDK also features updates including multi-user support and an API to bring in C++ assets in addition to Unity and Unreal Engine that were already supported via plugins. The Evolution of HaptX.

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XR Today - Mixed Reality tag

OCTOBER 11, 2023

John Riccitiello, President, Chief Executive Officer, and Chairman, Unity Technologies , has immediately stepped down from his position at the firm. The executive decided to resign from his post after the ongoing debacle with Unity’s pricing structure change last month.

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Peter Graham

NOVEMBER 13, 2019

After playing hours and hours of virtual reality (VR) content have you ever wanted to make your own immersive videogame? While it might seem daunting, Oculus and Unity want to make that process a little easier. Now you can’t just go in cold having never even looked at Unity (a game engine by the way).

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XR Today - Mixed Reality tag

JANUARY 18, 2023

The company’s Tech 2025 strategy aims to streamline its European operations with automation tools to boost demand across the network when needed. Unity Technologies, the world’s largest platform for real-time 3D content development, also explored the benefits of digital twinning for the enterprise. Predictive Analysis.

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Strategy Data Turkey Industry 71

Road to VR

JUNE 12, 2023

Do I understand the strategy to strike a different cord as an XR business owner? Apple could have embraced a dual launch strategy with a rich and proven catalog of best selling VR games, perfectly tuned to onboard a completely new audience to XR. Absolutely. Does it frustrate me as a VR-centric studio owner? You bet it does.

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XR Today - Virtual Reality

OCTOBER 26, 2022

He noted that the immersive opportunities for business are endless thanks to HaptX Gloves G1 hardware. The G1 device comes with a rich software development kit (SDK), enabling clients to integrate the HaptX brand of realistic feedback into custom immersive applications using Unreal Engine and Unity.

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Haptic Unreal Hand tracking Virtual Reality 177

Road to VR

MAY 26, 2017

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

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XR Today - Augmented Reality tag

FEBRUARY 27, 2024

This week, at the Mobile World Congress in Barcelona, Spain, Taqtile, a leader in AR instructional solutions, is showcasing its now deepened support of Microsoft services to boost the usability of its immersive solution in demanding industrial environments. The company intends to prepare for an increasing number of OpenXR devices in 2024.

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AR Insider

NOVEMBER 24, 2020

These campaign strategies include AR-based games; experiences that link to a product page; experiences that drive high “dwell-times”; or other indicators of consumer engagement. As for campaign strategy, Miller Coors launched the AR portal two weeks before the holiday to boost awareness. One such example comes from Miller Lite’s St.

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Case Study Study AR Strategy 344

XR Today - Virtual Reality

OCTOBER 20, 2022

Adobe Substance 3D is a suite of powerful real-time 3D (RT3D) creation tools that enable developers to design Metaverse elements and isolated immersive content. Additionally, Adobe Acrobat for Quest provides a tailor-made immersive method to enhance document productivity workflows. An Extensive Library for Low-Barrier RT3D Design.

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XR Today - Virtual Reality

NOVEMBER 14, 2022

Covering all forms of immersive tech, from virtual to augmented, and mixed reality, XR is a key component in how the relationship between humans and computers is evolving. However, to reproduce immersive images and experience in these headsets and devices, XR solutions also need to be able to rapidly access and process huge amounts of data.

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Immersive games and apps and 3D videos have opened a new world for emotionally exhausted people staying at home 24/7. XR Events in 2021 – Celebrating the Industry that Made Lockdown Bearable. ICHVR 2021.

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ARPost

DECEMBER 1, 2022

In addition to building immersive training solutions for enterprise clients, 3lb Games makes fun and moving VR games like Slime Rancher and Vault of Stars. We’re definitely going to add this to every game we produce … if we’re able to put this out as a Unity asset, we will. Space Dragon: Unchained”. That’s Twitch,” said Moulder.

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XR Today - Virtual Reality

OCTOBER 14, 2022

Truly immersive experiences in Extended Reality rely on the ability to engage multiple senses in an environment which looks, feels, and sounds similar to real-life. Capable of bringing direction and positioning to sound cues, this solution could significantly improve our sense of immersion. Step 1: Plan a Comprehensive XR Strategy.

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XR Today - Mixed Reality tag

MAY 9, 2023

It’s impossible to deny the impact of immersive technology on today’s content landscape. NVIDIA One of the best-known companies in the graphics landscape, NVIDIA has been heavily investing in its metaverse and XR content creation strategy. Canon Canon is another major company investing in the democratisation of immersive content.

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XR Today - Virtual Reality

MARCH 20, 2023

Increasingly, companies will search for designers versed in metaverse and virtual reality technologies to help them construct their own immersive worlds. Most VR designers are likely to develop talents similar to that of a game designer or software developer; however, they’ll need to be prepared to build entire, immersive worlds.

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XR Today - Virtual Reality

NOVEMBER 14, 2023

The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO. The comprehensive suite of solutions allows businesses to engage with immersive training services complete with hardware, software, and solutions.

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Voices of VR

OCTOBER 5, 2023

I interviewed CNET writer Scott Stein at Meta Connect about his first impressions of the Quest 3, Rayban Meta Smartglasses, AI, and Meta’s strategy as they move into Mixed Reality. See more context in the rough transcript below.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

As Extended Reality (XR) technologies evolve and become increasingly popular, business leaders and developers must search for new ways to create and share immersive content. RT3D engines have emerged as one of the most valuable tools for designing immersive AR/MR/VR experiences.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Fortunately, extended reality can help. Giving companies a unique opportunity to immerse their customers in powerful, branded experiences, XR can help to enhance lead generation, increase conversions, and ensure retention. Within the Unity ecosystem, organizations can find solutions for XR development, RT3D design and more.

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The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. A thing I have appreciated about Meta is that it has canceled projects, but it has not fired anyone.

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ARPost

DECEMBER 23, 2021

Last Friday, December 17, The VR/AR Association held a one-day event dedicated to the metaverse and avatars as part of the Immerse Global Summit Series. AI is then digitally embodied through Unreal Engine , Unity , Metahuman , or Ready Player Me. Immerse Returning to In-person. We’re excited today to announce Seek NFT.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

However, there’s more to investing in XR solutions than simply choosing a certain type of immersive technology and buying the corresponding tools. Companies also need to think about their privacy and security strategies in an environment powered by a constant flow of data. Step 1: Create your XR Strategy. The same applies to XR.

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XR Today - Virtual Reality

OCTOBER 4, 2023

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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XR Today - Mixed Reality tag

DECEMBER 12, 2022

XR Today spoke to Amy Peck, Founder and Chief Executive of EndeavorXR about the top tech trends in 2023 on the sidelines of her keynote speech at the Immerse Global Summit (IGS) 2022 in Miami. EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies.

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