The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. More info (Somnium Space 3.0

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? It’s time for another roundup of amazing XR news.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Fortunately, extended reality can help. Giving companies a unique opportunity to immerse their customers in powerful, branded experiences, XR can help to enhance lead generation, increase conversions, and ensure retention. Within the Unity ecosystem, organizations can find solutions for XR development, RT3D design and more.

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Voices of VR

OCTOBER 5, 2023

I interviewed CNET writer Scott Stein at Meta Connect about his first impressions of the Quest 3, Rayban Meta Smartglasses, AI, and Meta’s strategy as they move into Mixed Reality. See more context in the rough transcript below.

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XR Today - Virtual Reality

NOVEMBER 14, 2023

The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO. The comprehensive suite of solutions allows businesses to engage with immersive training services complete with hardware, software, and solutions.

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XR Today - Mixed Reality tag

MAY 9, 2023

It’s impossible to deny the impact of immersive technology on today’s content landscape. NVIDIA One of the best-known companies in the graphics landscape, NVIDIA has been heavily investing in its metaverse and XR content creation strategy. Canon Canon is another major company investing in the democratisation of immersive content.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. Especially Apple, which everyone is waiting for. Other relevant news.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Going forward, we’re likely to see the company investing even more in the XR space, as headsets become more affordable, and development strategies grow.

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XR Today - Virtual Reality

OCTOBER 4, 2023

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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ARPost

JUNE 11, 2021

Also on the panel were Unity Enterprise Solutions Executive Elizabeth Baron, Holo-Light CMO and co-founder Luis Bollinger, XR Strategist Catherine Henry of MediaMonks, and 8th Wall founder and CEO Erik Murphy-Chutorian. See Also: New Extended Reality Study: Bright Future for Immersive Technology in Europe.

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XR Today - Mixed Reality tag

DECEMBER 28, 2023

With the Varjo XR-4 series, the tech leader aims to offer a more affordable and diverse alternative to upcoming headsets like the Apple Vision Pro. Plus, the spatial audio, combined with some of the world’s highest-resolution passthrough cameras, creates a truly immersive, natural experience for users. What is the Varjo XR-4 Series?

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VRScout

DECEMBER 23, 2018

Immersive media has grown over the last couple of years. When building the AR piece of the gift guide, Huge used Unity and Apple’s ARKit for each individual experience. The longest part of the entire process, according to Fridman, was getting Apple to approve their app.

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Tech Trends VR

FEBRUARY 24, 2019

And while Portland is by no means a backwater, it’s still not a major tech or immersive content hub like LA or San Francisco either. Although they haven’t deployed on Magic Leap yet, they’re hopeful that because every platform out there is investing in enabling Unity compatibility which enables them to develop cross-platform more easily.

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ARPost

JUNE 3, 2022

Demos on the AWE floor included more intimate recordings and video calls with loved ones, as well as a game built for 2D but ported in through a Unity SDK. We’re trying to bring that 3D immersive content to familiar devices,” founder and CEO, David Fattal, told ARPost. We see that as a necessary stepping stone to the metaverse.”.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). The fun thing is that since it is a publication very focused on the Chinese market, outside China almost no one knows them.

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XR Today - Mixed Reality tag

AUGUST 3, 2023

As the gaming industry eclipses the movie and filmmaking sector, gaming firms are leveraging their technologies to create next-level immersive experiences. In our discussion, we explore the rise of immersive motion-capturing technologies for the gaming industry. This took place around the release of Apple’s A12 Bionic chip.

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Robert Scoble

OCTOBER 4, 2019

One VR, one AR, and that will become clearer over time, and trying to force the two together, like Zuckerberg and I were doing is causing massive confusion as we wait for Apple, and others, to ship usable augmented reality devices. VR is about immersion. They do NOT do immersion, or, if they do, they don’t do it well.

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The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. Unity Reflect its a great XR tool for enterprise customers.

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The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. And while Unreal Engine already supports OpenXR, Unity is a bit lagging, but support is coming in 2021. Felix and Paul are recording an immersive movie on the ISS. News worth a mention.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

XR devices are all over the headlines this month; the release of the Apple Vision Pro has brought spatial computing/mixed reality wearables to the forefront of emerging workplace and consumer-based digital solutions. This aids in creating accurate and innovative designs.

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XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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The Ghost Howls

JANUARY 22, 2021

But if I have to look at the numbers, some kind of AR is already mainstream : yes, the smartphone doesn’t provide immersive AR and people using it maybe don’t even know that it is called AR (maybe they call it just “filters”), but it is anyway augmented reality and it is of very common use now.

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The Ghost Howls

SEPTEMBER 27, 2022

And it’s not over on the content side: they are going to launch the Pico Video app with 600+ videos on day 1 , and are partnering to have immersive concerts with Wave. It has just announced that it will release a new tool to create virtual worlds for the platform based on Unity. Pico Worlds will be the official social VR application.

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The Ghost Howls

JANUARY 15, 2024

I picked Unity as the game engine because it is one of the best ones out there, I’m good at using it, it has a great community that can support you in case of issues, and it is also the first engine to be compatible with XR headsets when they’re out: Apple itself talked about Unity during the announcement of the Vision Pro.

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The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Is this really what Apple wants? (Thanks Robert Scoble for this news!). It is called The Immersive Reality Revolution and I advise you all to buy it now! Learn more.

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The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes. More info.

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. But at any rate, what we realized was when Google and Apple gave this gift of AR to the world just three summers ago, saying they were all-in with AR, meaning that the hardware was going to work, it was like, wow.

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. But at any rate, what we realized was when Google and Apple gave this gift of AR to the world just three summers ago, saying they were all-in with AR, meaning that the hardware was going to work, it was like, wow.

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XR Today - Mixed Reality tag

DECEMBER 1, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

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XR for Business Podcast

JULY 28, 2020

I think we built a reputation in the immersive technology space. We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. I'm a cyclist. I'm also a driver as well.

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XR for Business Podcast

JULY 28, 2020

I think we built a reputation in the immersive technology space. We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. I'm a cyclist. I'm also a driver as well.

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. But at any rate, what we realized was when Google and Apple gave this gift of AR to the world just three summers ago, saying they were all-in with AR, meaning that the hardware was going to work, it was like, wow.

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