XR Today - Virtual Reality

NOVEMBER 14, 2022

Covering all forms of immersive tech, from virtual to augmented, and mixed reality, XR is a key component in how the relationship between humans and computers is evolving. However, to reproduce immersive images and experience in these headsets and devices, XR solutions also need to be able to rapidly access and process huge amounts of data.

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XR Today - Mixed Reality tag

MAY 9, 2023

It’s impossible to deny the impact of immersive technology on today’s content landscape. NVIDIA One of the best-known companies in the graphics landscape, NVIDIA has been heavily investing in its metaverse and XR content creation strategy. Canon Canon is another major company investing in the democratisation of immersive content.

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Voices of VR

OCTOBER 5, 2023

I interviewed CNET writer Scott Stein at Meta Connect about his first impressions of the Quest 3, Rayban Meta Smartglasses, AI, and Meta’s strategy as they move into Mixed Reality. See more context in the rough transcript below.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

As Extended Reality (XR) technologies evolve and become increasingly popular, business leaders and developers must search for new ways to create and share immersive content. RT3D engines have emerged as one of the most valuable tools for designing immersive AR/MR/VR experiences.

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ARPost

DECEMBER 23, 2021

Last Friday, December 17, The VR/AR Association held a one-day event dedicated to the metaverse and avatars as part of the Immerse Global Summit Series. AI is then digitally embodied through Unreal Engine , Unity , Metahuman , or Ready Player Me. Immerse Returning to In-person. We’re excited today to announce Seek NFT.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Fortunately, extended reality can help. Giving companies a unique opportunity to immerse their customers in powerful, branded experiences, XR can help to enhance lead generation, increase conversions, and ensure retention. Within the Unity ecosystem, organizations can find solutions for XR development, RT3D design and more.

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XR Today - Virtual Reality

DECEMBER 22, 2022

The CEO of the leading virtual reality (VR) firm first caught the ire of the FTC when Meta attempted to purchase immersive fitness application developers Within for $440 million in 2021. The same month, Meta’s Reality Labs subdivision, dedicated to immersive technology research and development (R&D), faced a massive reshuffle.

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ARPost

JUNE 2, 2023

” Magic Leap’s big announcement wasn’t to do with AI, but it will still be thrilling to developers: an Unreal Engine plugin is coming in August. A new maps SDK compatible with Unity is also coming to 8th Wall. . “The ability to provide contract input and get contextual output will really be a game changer.”

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Upload VR

JUNE 6, 2022

At Apple’s WWDC conference today a number of features tangentially related to AR were announced, but the company may be waiting for the headset reveal to show its full AR/VR strategy. In a newsletter published over the weekend Gurman wrote: Apple’s headset initiative isn’t simply the device and its operating system.

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XR Today - Virtual Reality

NOVEMBER 11, 2022

The enterprise-grade immersive software-as-a-service (SaaS) now supports RT3D design projects from Unity and Unreal Engine 5 (UE5). The platform now supports design projects running on Unity and UE5, streaming VR/XR content at human eye resolution. The Unity and UE5 RT3D engines power several enterprise-grade services.

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XR Today - Mixed Reality tag

JANUARY 26, 2023

We’ve discovered that immersive experiences can empower companies in a multitude of ways. Companies will have access to an easy-to-use interface where users can customize their immersive experiences according to their specific needs. The SDK also supports development with Unreal, Unity, and OpenXR and can be used offline.

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XR Today - Mixed Reality tag

APRIL 20, 2023

As immersive technologies become more accessible, both for consumers and business users alike, we’re discovering just how impactful these solutions can be. Creal’s technology reconstructs light in the physical world, supporting the natural behavior of the human eye for more immersive experiences.

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XR Today - VR Headsets tag

OCTOBER 31, 2023

AWE 2023 achieved this by inviting an esteemed lineup of XR firms, thought leaders, and end users, uniting the immersive technology industry at the event’s Vienna, Austria location. Before deploying a workplace immersive solution, an IT team must ensure various workplace considerations that may create hurdles and pain points.

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XR Today - Mixed Reality tag

MAY 3, 2023

Moreover, many industry innovators leveraged this remote environment to introduce new immersive Metaverse platforms as remote communication solutions became more mainstream and sophisticated. However, according to the WEF, the skill is set as the third most important in many company training strategies from now until 2027.

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XR Today - Mixed Reality tag

DECEMBER 28, 2023

The Models Varjo says while rival headsets are catering to “2D productivity use cases”, its 4 th generation series will create deeply immersive experiences for industrial customers in search of exceptional visual fidelity and performance. Users can access over 100 third-party applications and engines, including Unreal Engine and Unity.

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XR Today - Mixed Reality tag

NOVEMBER 27, 2023

For the past five years, Varjo customers have demonstrated that true innovation happens when the most advanced computing power meets the highest-immersion XR in the hands of industrial users, and we can’t wait to see the applications unlocked by the XR-4 series’ technological breakthroughs.

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XR Today - Mixed Reality tag

MARCH 21, 2023

To make matters worse, the limitations faced by companies using old-fashioned streaming strategies meant it was almost impossible to design solutions that multiple employees could access simultaneously. Fortunately, cloud XR streaming could be the solution. Data doesn’t need to be simplified or reduced before it can reach an XR headset.

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AIXR

MAY 5, 2023

Simply put, a metaverse is a shared, immersive, persistent, 3D virtual space in which users can interact with a computer-generated environment and other users. Here are a few platform examples where brands like BMW to WWF teamed up to implement immersive strategies into their business plans. It’s what makes them move.

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.

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Digitalnauts

MARCH 23, 2022

It was quite refreshing to see what’s happening in the art and creative word, which, as you know, is an important part of SXSW overall. “ SPEAKING OF XR, WAS SXSW A GOOD EVENT TO HAVE CONVERSATIONS AROUND THE IMMERSIVE AND XR SPACE? very good projects (most of which I’ve liked) and 2.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

To explore the growing AR smartglasses market, XR Today gathered four leading industry minds representing AR hardware and software providers providing immersive solutions to a diverse range of end-users. This aids in creating accurate and innovative designs.

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The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. And while Unreal Engine already supports OpenXR, Unity is a bit lagging, but support is coming in 2021. Felix and Paul are recording an immersive movie on the ISS.

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The Ghost Howls

OCTOBER 31, 2018

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. Douglas was not only focused on movies but on immersive media, in creating the future of cinema and he invented a lot in this sense (like the Imax format).

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Robert Scoble

OCTOBER 4, 2019

VR is about immersion. Truth is that the tiny GPUs in mobile phones simply aren’t good enough for many workloads especially if you are trying to “immerse” your user in, say, a bleeding edge video game. They do NOT do immersion, or, if they do, they don’t do it well. Soon being less than five years.

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The Ghost Howls

FEBRUARY 12, 2019

Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. Software-wise, we use Unity, Vuforia, and OpenCV. They get immersed in the augmented reality even though they aren’t using a phone or headset. Although we use Unity in-house for development, we don’t require it specifically.

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XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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The Ghost Howls

SEPTEMBER 27, 2022

And it’s not over on the content side: they are going to launch the Pico Video app with 600+ videos on day 1 , and are partnering to have immersive concerts with Wave. It has just announced that it will release a new tool to create virtual worlds for the platform based on Unity. Pico Worlds will be the official social VR application.

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4.

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VRWorld

JUNE 7, 2016

We have a twofold strategy to broaden out our offering within each sport. TH: Front end engine; we worked with both Unity and Unreal Engine on different experiences. To immerse yourself into the virtual coverage of a sport – you need to have great commentators. motor racing, basketball and golf.

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HaptX

MARCH 6, 2018

Kate Edwards at Konsoll 2015, where she spoke about strategies for game culturalization. Game designers have to figure out what to do with VR’s immersive capabilities.”. During her tenure at the organization, Edwards saw the industry change dramatically. She recalls how much impressions have changed about who gamers are.

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XR for Business Podcast

JULY 28, 2020

I think we built a reputation in the immersive technology space. We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. I'm a cyclist. I'm also a driver as well.

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XR for Business Podcast

JULY 28, 2020

I think we built a reputation in the immersive technology space. We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. I'm a cyclist. I'm also a driver as well.

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XR Today - Augmented Reality tag

OCTOBER 19, 2022

A leading general contractor within the Pacific Northwest, Sellen Construction was searching for a new way to help designers, engineers, contractors, and anyone else involved in a construction project collaborate on successful strategies. Unity and DPR Construction. Microsoft and the Haas Group. Microsoft and PCL Construction.

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XR for Business Podcast

JULY 28, 2020

I think we built a reputation in the immersive technology space. We started working really early on with the DK-1 from Kickstarter, testing, playing around with Unity, seeing what we could do, up to now where we're easily 200+ commercially funded, brand funded XR experiences. I'm a cyclist. I'm also a driver as well.

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XR Today - Mixed Reality tag

AUGUST 1, 2023

Conversely, at the enterprise level, Lamina1, Croquet, Siemens, Unity, Meta, Ready Player Me, and others have leveraged their technologies at the grassroots level. We also cover the company’s open metaverse strategy and the role that the creative content and avatar economies will play in the near future.

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XR Today - Mixed Reality tag

DECEMBER 14, 2022

The Immerse Global Summit (IGS) 2022 took place in Miami 5 to 7 December, and concluded its final days in the sunny backdrop of Miami Beach’s historic Fontainebleu Hotel. Allen discussed the benefits of immersive learning platforms, citing a company study on the return on investment (ROI) for clients via VR training.

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