The Ghost Howls

JUNE 26, 2023

But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation. Unity page also confirms that the headset will provide plane detection, so you will be able for instance to detect the walls and the desks in your room.

Unity 294

Unity Retail Eye Tracking Simulation 294

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. I feel there is more optimism in the field, and even investors have started to be interested in immersive realities again.

Trends 407

Trends Apple Google Unity 407

XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

Unity 92

Unity Groups Unreal Industry 92

ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Immersive games and apps and 3D videos have opened a new world for emotionally exhausted people staying at home 24/7. XR Events in 2021 – Celebrating the Industry that Made Lockdown Bearable. ICHVR 2021.

Asia 509

Asia China Virtual Reality Entertainment 509

Road to VR

JUNE 12, 2023

Working closely with Valve, Sony, and Meta, Cloudhead is best known for their title Pistol Whip and has shipped four popular VR titles ( Pistol Whip , Valve’s Aperture Hand Labs , Call of the Starseed , and Heart of the Emberstone ). Apple could have expanded into VR’s recent success, growth and competition within the current market.

Apple 313

Apple AR Gaming Hand tracking 313

XR Today - Mixed Reality tag

JULY 3, 2023

Moreover, Apple expressed dissatisfaction with its Sony and TSMC suppliers around the time it hosted WWDC 2023. Moreover, Apple is working with other major industry suppliers such as Samsung Electronics, LG Electronics, and Sony for the Vision Pro debut.

Apple 88

Apple Unity Taiwan Sony 88

ARPost

JULY 13, 2022

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. A Colorful Background. A Look at Inworld AI.

Magic Leap 432

Magic Leap Tools Unreal Virtual Environment 432

ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

Peter Graham

JULY 14, 2019

Senior VR/Unity Developer. Sony London Studio. Sony London Studio. Sony London Studio. Sony London Studio. Sony London Studio. Sony London Studio. Sony London Studio. Barcelona, Spain. Inflight VR. Click Here to Apply. Barcelona, Spain. Inflight VR. Technical Operations Intern. Inflight VR.

Sony 45

Sony Spain Unity Tools 45

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. A thing I have appreciated about Meta is that it has canceled projects, but it has not fired anyone.

Machine Learning 361

Machine Learning Eye Tracking Unity Hardware 361

Peter Graham

DECEMBER 15, 2019

Unity 3D Developer. Sony London Studio. Sony London Studio. Sony London Studio. Sony London Studio. Sony London Studio. Sony London Studio. Sony London Studio. Cardiff/Bristol, UK. Sugar Creative Studio. Click Here to Apply. Cardiff/Bristol, UK. Sugar Creative Studio. Mobile App Developer.

Sony 40

Sony Augmented Reality Unity Tools 40

XR Today - Mixed Reality tag

MARCH 30, 2023

As extended reality experiences continue to gain popularity in virtually every industry, solutions are constantly emerging to help developers and companies design their own immersive experiences. Sony Mocopi As one of the current gaming and entertainment leaders, it’s little surprise that Sony would want to introduce its Mocap technology.

Motion Capture 58

Motion Capture Unreal Haptic Sony 58

Upload VR

JANUARY 12, 2024

Elsewhere, HTC released the Vive XR Elite face tracker , Sony announced a new enterprise headset and we learned more about the Xreal Air 2 Ultra. Awards , five VR games have been nominated for the "Immersive Reality Technical Achievement" award. We even found a cheap Vision Pro knockoff at CES. Here's a few more updates: D.I.C.E.

Unity 72

Unity Apple Tips Sony 72

VRScout

SEPTEMBER 18, 2017

Jim Chabin, President of the Advanced Imaging and VR Societies, explained that the latest edition of the conference has expanded to match the explosive growth of immersive technologies as a whole. Tony Parisi , Global Head of VR/AR at Unity Technologies. LIFE VR, Unity, Unreal Engine, VRC and DTS (an Xperi company).

Unreal 287

Unreal Conference Entertainment Unity 287

AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. Myth-Busting Immersive Advertising. Most marketers have now heard about the different immersive technologies and at least have a vague sense of capabilities. Tony Parisi is Head of XR Ad Innovation at Unity Technologies.

AR 423

AR Unity Retail Entertainment 423

XR Today - Virtual Reality

OCTOBER 4, 2023

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

Groups 223

Groups Tennessee Los Angeles San Francisco 223

The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. It will feature a selection of immersive artworks that will be hosted at an in-person “Games & Immersive Experience” area at the festival hub. Are you ready?

Google 477

Google Samsung Apple Virtual Reality 477

XR Today - Augmented Reality tag

MAY 22, 2023

As companies search for more immersive ways of connecting with their clients in a digital world, AR represents one of the most accessible forms of extended reality. With this technology, we can all create and enjoy more immersive experiences. Additionally, beginners can reference the guides to launch their immersive environments.

Google 97

Google Unity AR Augmented Reality 97

The Ghost Howls

MARCH 1, 2021

Image by Sony). Sony officially states it is going to launch the PSVR 2. PlayStation VR has been the most successful headset until now (if we exclude the crappy mobile viewers), but now it is pretty dated and people were wondering what Sony was going to do. Some people started to think that Sony could have abandoned VR.

Sony 361

Sony Oculus Unity AR 361

XR Today - Mixed Reality tag

OCTOBER 24, 2023

In October, Igloo Vision , a major provider of immersive collaborative spaces, refurbished its demo centre in London to provide five novel immersive spaces for its Hoxton-based showroom. It also leverages technologies such as six Epson EB-PU1007W projectors and Igloo Vision’s Immersive Media Player (IMP III).

Immersion 89

Immersion 360 Video Architecture Microsoft 89

Road to VR

JANUARY 18, 2018

Jumanji: The VR Adventure is an official VR experience created by Sony Pictures Virtual Reality and Madison Wells Media Immersive (formerly Reality One). Here, Twitch streamer XatomUK shows what the endgame looks like.

Sony 199

Sony Filming Unity Virtual Reality 199

XR Today - Mixed Reality tag

APRIL 23, 2024

Horizon is also the immersive framework behind the firm’s Worlds metaverse platform. The OpenXR API is essential for many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Meta is a crucial parenting in the OpenXR update.

Hardware 85

Hardware Magic Leap Apple Industry 85

The Ghost Howls

JANUARY 27, 2020

This week, a rumor spread among XR communities: next-gen PSVR will be announced at a press conference to be held by Sony on February, 5th. The reason is that Sony has already announced that it will launch PSVR 2 only after the PS5 , to not confuse its buyers by selling too many things together. Unity changes how it handles XR Plugins.

Samsung 415

Samsung Survey Unity Oculus 415

ARVR

DECEMBER 2, 2020

Interhaptics will optimize the immersive experience for the end-user, whether they are using Hololens 2 for training or design. We are opening a new level of immersion in the Mobile gaming industry, or where your imagination takes you. All are already included in Unity. MR content will be more impactful with Interhaptics.

Haptic 130

Haptic Hand tracking Augmented Reality Microsoft 130

The Ghost Howls

DECEMBER 27, 2022

Japanese magazine Famitsu interviewed Sony Interactive Entertainment’s Hideaki Nishino and asked him many questions about PlayStation 5 and PSVR 2. This shows the commitment that Sony has toward VR; The lineup for PSVR 2 is not complete. Actually, Sony has not revealed all the launch titles, yet. Some news on content.

Sony 283

Sony Las Vegas Ukraine Gaming 283

XR Today - Big XR News tag

SEPTEMBER 20, 2022

Next week, the Virtual Reality and Augmented Reality Association (VRARA) will host over 100 speakers from various extended reality (XR) firms to explore new immersive technology innovations and opportunities to match a diverse and emerging industry demand. We have so much planned for the Immerse Global Summit Europe on Sept 28-30!

Europe 74

Europe Magic Leap Portugal Education 74

The Ghost Howls

SEPTEMBER 3, 2023

PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2. I’m pretty sure that Sony is waiting the next few months to make some moves, there’s still the Black Friday and the Christmas Holiday that have to happen, but at the moment I do not see this device as disruptive to our ecosystem.

Apple 386

Apple Samsung Eye Tracking Google 386

XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

Nathan Pettyjohn, Founder and CEO of the Immerse Growth Network and Founder and President of the VR/AR Association (VRARA) , discussed with XR Today the Immerse Global Summit 2022 Europe , an industry-leading event set to take place in Madeira Island, Portugal, which will allow tech firms to showcase their efforts to reach such a milestone.

Europe 94

Europe Portugal Magic Leap Conference 94

XR Today - Mixed Reality tag

DECEMBER 5, 2023

The news comes as Meta pivots to developing its catalogue of AI solutions , including its BuilderBot world-building platform, Llama-2 natural language processing (NLP), CAIRoke conversational AI, and object recognition solutions to power the next generation of immersive technologies.

Unity 91

Unity Cleveland Tools Microsoft 91

XR Today - Mixed Reality tag

AUGUST 10, 2022

HTC is set to reveal its new VIVE Mars CamTrack solution at the SIGGRAPH 2022 in Vancouver, Canada, where it will showcase the immersive production tool with Departure Lounge and Arcturus, it was revealed on Tuesday.

HTC 82

HTC South Korea Canada Taiwan 82

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Various carnivals and VR gaming rooms around the world are experimenting with the flexible and immersive interface VIVE has to offer.

Entertainment 113

Entertainment Augmented Reality Virtual Reality Unity 113

XR Today - Augmented Reality tag

APRIL 14, 2023

The Los Angeles-based firm boasts a team of veteran technologists from SONY, Apple, Disney, Marvel Studios, and others. Qualcomm and the Snapdragon AR2 Platform The news comes after XR Today interviewed Vogelsang on the sidelines of the Immerse Global Summit 2022 Miami. Mirrorscape also plans to demo it at conferences in the future.

Gaming 90

Gaming Los Angeles Miami AR 90

XR Today - Mixed Reality tag

FEBRUARY 28, 2023

RT3D engines such as Unity and Unreal significantly streamline XR production pipelines with easy-to-use tools. A developer then imports the photogrammetry asset into an RT3D engine to use it as a component for many projects, including virtual reality (VR) immersive experiences, augmented reality (AR) objects, and movie VFX sequences.

Unreal 92

Unreal Tools Real Estate Construction 92

XR Today - Mixed Reality tag

SEPTEMBER 5, 2022

Metrics such as attention and navigation were essential for six degrees of freedom (6DoF) immersive experiences, a report from Brighton, UK-based firm spanning 65 enterprises across the industry explained. We need to have more of the data that shows people that XR is more effective than other approaches,” Barrowman added.

Eye Tracking 82

Eye Tracking Data Survey Finland 82

XR Today - Mixed Reality tag

JANUARY 5, 2023

Oorbit, a metaverse tech company, will leverage LG’s televisions for gaming and immersive experiences. Microsoft explained at the Immerse Global Summit’s Metaverse 2.0 Additional firms such as Unity Technologies , Epic Games, NVIDIA, Sony , and Improbable have launched respective initiatives to develop serious gaming tools.

South Korea 76

South Korea Motion Capture Microsoft Sony 76

XR Today - Augmented Reality tag

JUNE 21, 2022

Considering humanity and ethics in the extended reality (XR) and Metaverse landscape affects many immersive firms and thought leaders. For example, Unity runs its humanities fundraiser and awards showcase. Apple currently enables immersive content creators to design AR experiences without prior coding knowledge.

Augmented Reality 83

Augmented Reality China Apple AR 83

XR Today - Mixed Reality tag

DECEMBER 8, 2022

The Immerse Global Summit (IGS) 2022 Miami continues to showcase enterprises across the virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) space. Some of the world’s top institutions featured across the XR medical, defence, education, and entertainment sectors debuted and highlighted their latest immersive solutions.

Training 86

Training Miami Education Magic Leap 86