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Google Acquires MicroLED Startup Raxium to Bolster AR Ambitions

Road to VR

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.

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The XR Week Peek (2021.12.21): Google is building an AR OS, Nike acquires RTFKT, and more!

The Ghost Howls

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device.

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Google Acquires North, the Startup Behind ‘Focals’ Smartglasses

Road to VR

Google today confirmed in a blog post that it’s acquired North, the Canada-based smartglasses maker behind Focals. “Over the last while, it became clear that aligning with Google would significantly advance our shared vision,” North said in a news brief. is effectively cancelled.

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Ray-Ban Meta Glasses Get Visual AI In US & Canada, Video Calling, And New Style Option

Upload VR

Ray-Ban Meta Glasses now have a third style option, first-person view sharing in WhatsApp & Messenger calls, and look-and-ask visual AI in the US & Canada. In the US & Canada the other headline feature is Meta AI, a conversational assistant you can talk to by saying "Hey Meta".

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Big XR News from Meta, Google, Unity, T-Mobile, KPMG

XR Today - Virtual Reality

Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. Here are some additional details from the report: The Metaverse could generate up to $402 billion and $760 billion in annual US GDP by 2035. Metaverse to Contribute 2.8% trillion (in 2015 U.S.

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Walmart Reveals AI, AR, and Immersive Commerce Platforms

XR Today - Augmented Reality tag

The technologies include Wallaby, a series of large language models (LLMs) for retail, a new AI-powered customer support assistant, a Content Decision Platform for tailored shopping experiences, and an AR platform called Retina to create 3D assets for ‘Adaptive Retail’.

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FORM’s AR Swim Goggles Now Work In Open Waters

VRScout

FORM’s AR-enhanced swim goggles received a free firmware update today introducing support for Garmin and Apple smartwatches, allowing wearers to track a wide range of metrics, such as their GPS location and heart rate, while swimming outdoors in open water. You can download the free companion app via the Apple App Store and Google Play.

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