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Apple Joins Pixar, NVIDIA, & More to “accelerate next generation of AR experiences” with 3D File Protocol

Road to VR

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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The XR Week Peek (2021.08.02): Facebook creates Metaverse group and prepares to launch its smartglasses, and more!

The Ghost Howls

Facebook Reality Labs creates a group focused on working on the “metaverse”. Zuckerberg said last week that he wants in 5 years Facebook to become a “metaverse company” and this week he started taking action in this sense: he has created a group in the company focused on “building the metaverse”. (Image by Facebook).

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Iconic Sci-Fi Series Foundation Is Getting A VR Game

VRScout

Isaac Asimov’s Foundation book series has served as the inspiration for many of the science fiction films, television, and video games we enjoy today. The game is apparently based on the book series rather than the recent Apple TV adaptation, if that has any impact on your decision to purchase.

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Apple Teases Reality Pro Specs, Disney Partnership

XR Today - Mixed Reality tag

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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Atlantic, Meta to Debut Sir David Attenborough’s ‘Galapagos’ on Quest TV

XR Today - Virtual Reality

Atlantic has filmed several BAFTA-winning films in XR and has gained extensive experience in creating virtual, augmented, and mixed reality (VR/AR/MR) documentaries. With the novel, advanced 360-degree filming system, Bucharia aimed to show how Canon’s solution could democratise filmmaking for aspiring and veteran directors.

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Big News XR from BMW, Meta, Apple, Campfire, Nreal, and Cannes XR

XR Today - Big XR News tag

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. BMW Group Taps Meta for XR Car Gaming System BMW Group USA and Meta Platform’s Reality Labs division have announced a partnership to develop an automotive VR/MR solution.

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Marvel’s First AR Story Experience Introduces You To The Eternals

VRScout

Travel back in time to learn more about the heroic deeds of Marvel Studios’ latest group of gorgeous super people. Set after the events of Avengers: Endgame , the film follows these ancient heroes as they unite to save the world from this apocalyptic threat. Image Credit: Marvel Studios. For more information visit here.

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