Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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The Ghost Howls

AUGUST 2, 2021

Facebook Reality Labs creates a group focused on working on the “metaverse”. Zuckerberg said last week that he wants in 5 years Facebook to become a “metaverse company” and this week he started taking action in this sense: he has created a group in the company focused on “building the metaverse”. Sony has sold 10M PS5 worldwide.

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XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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XR Today - Virtual Reality

OCTOBER 26, 2023

Atlantic has filmed several BAFTA-winning films in XR and has gained extensive experience in creating virtual, augmented, and mixed reality (VR/AR/MR) documentaries. With the novel, advanced 360-degree filming system, Bucharia aimed to show how Canon’s solution could democratise filmmaking for aspiring and veteran directors.

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XR Today - Big XR News tag

MAY 26, 2023

However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device. Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event.

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AR Insider

OCTOBER 31, 2019

In his 1984 classic Neuromancer, characters entered a virtual reality world called “the matrix” (inspiration for the 1999 film of the same name by the Wachowskis). Augmented vision is commonplace in futuristic films, from Minority Report to Iron Man. Insane, yet companies are mapping it already.

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Upload VR

AUGUST 18, 2023

The group will be managing the fund provided by SideQuest, which planned for the program as part of the company's Series A investment. How does this $1 million fund, announced as Meta readies Quest 3 and Apple prepares Vision Pro, sit relative to that moment in history?

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