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Spatial Beats: Apple, Sony & Fresh AR Funding

AR Insider

Let’s dive in… The Tribeca Film Festival’s always impressive immersive offering is back in hybrid form. Sony showcases upcoming VR titles for Playstation VR. The post Spatial Beats: Apple, Sony & Fresh AR Funding appeared first on AR Insider. W elcome back to Spatial Beats. More from AR Insider….

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Apple Joins Pixar, NVIDIA, & More to “accelerate next generation of AR experiences” with 3D File Protocol

Road to VR

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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Apple Teases Reality Pro Specs, Disney Partnership

XR Today - Mixed Reality tag

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

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Tom Hanks' New Sci-Fi Film From Game of Thrones' Miguel Sapochnik Moves to Apple

GizModo VR

Tom Hanks has a new sci-fi film coming out from Game of Thrones director Miguel Sapochnik , and while it was originally called Bios and set for theatrical release this August , it has now changed its title to Finch and has a new release date and outlet. Read more.

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Atlantic, Meta to Debut Sir David Attenborough’s ‘Galapagos’ on Quest TV

XR Today - Virtual Reality

Atlantic has filmed several BAFTA-winning films in XR and has gained extensive experience in creating virtual, augmented, and mixed reality (VR/AR/MR) documentaries. With the novel, advanced 360-degree filming system, Bucharia aimed to show how Canon’s solution could democratise filmmaking for aspiring and veteran directors.

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Slappy The Ventriloquist Dummy Is Back With A New Christmas AR Experience

VRScout

As the partnership between Sony Films and Krikey continues to towards the third AR game in the planned trilogy, it’s undeniable that Hollywood has begun to recognize the possibilities of AR and VR as next-level marketing tools capable of delivering meaningful advertisements that extend further than simple TV spots and print ads.

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