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Boston’s Rose Kennedy Greenway Is Now One Of The Largest AR Exhibits In North America

VRScout

Exploring Boston’s past via an AR time machine. If you are familiar with Boston, then you know all about the Rose Fitzgerald Kennedy Greenway , a stunning strip of land filled with beautiful gardens, promenades, plazas, and fountains that takes you through multiple Boston neighborhoods, from Chinatown all the way to Boston’s North End.

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This Year’s Coachella Featured Immersive AR Portals

VRScout

Meta used the magical event to announce a new partnership that brought Girls Who Code , RCA Records , and Instagram influencer/musician Becky G together for a one-of-a-kind program designed to educate young women of color about the fundamentals of coding and augmented reality (AR) development. To learn more about Girls Who Code, click here.

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Coca-Cola & Tomorrowland Launch AR Music World

VRScout

Coca-Cola and Tomorrowland are teaming up for a kickass musical augmented reality (AR) experience that has you stepping into the Coca-Cola Dreamworld universe. We’re meeting Gen Z where they are with relevant content and collaborations that matter to them,” Abraham added. Try it out for yourself by clicking here.

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Marvel Is Getting Its Own Pokémon Go-Style AR Game

VRScout

Niantic, the creators of popular augmented reality (AR) games such as Pokémon Go and Pikmin Bloom , is partnering with Marvel to launch Marvel World of Heroes , a new location-based AR experience that allows you to create your very own superhero and fight crime throughout the real world. A full launch is currently scheduled for 2023.

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XR Advertising Case Study in Focus: VIVE and Rinnai America

XR Today - Virtual Reality

Let’s take a look at how VIVE and Rinnai America transformed the advertising space. Notably, Rinnai has also become one of the top selling brands of tankless gas water heaters in North America during recent years. Introducing a New Solution to Modern Customers. Embracing the Power of Virtual Reality.

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Midea “Ride The Wave” Retail AR Product Demo Experience

ARVR

Midea America Corporation specializes in home appliances such as refrigerators, air conditioners, laundry appliances, and much more. They… Continue reading on AR/VR Journey: Augmented & Virtual Reality Magazine ».

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Report: Meta in Talks with Magic Leap for Multiyear AR Headset Tech Deal

Road to VR

A report from the Financial Times maintains Meta is currently in talks with AR headset creator Magic Leap to strike a multiyear deal, which could include intellectual property licensing and contract manufacturing of AR headsets in North America.