AR Insider

MARCH 7, 2024

Despite entertainment-heavy positioning, Vision Pro's price tag and value proposition also align with enterprises and developers looking to build spatial muscles. This post appeared first on AR Insider. How will Apple lean into that?

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Upload VR

APRIL 22, 2024

Laser Limbo turns your living space into a mixed reality laser tag arena, and an open beta is available on Quest App Lab. This isn't the first time we've seen laser tag-like games in mixed reality. Developed by freeroam.ar, Laser Limbo gives you laser pistols and overlays each person's body with an avatar vest.

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AR Insider

AUGUST 4, 2021

For example, 250 million Snap Map users can tag, share and check into local spots. Moreover, all of the above aligns with parallel moves Snap is making in AR. In fact, Snap is a major contender in AR’s “Space Race” to augment the physical world in geo-relevant ways. The AR Space Race, Part IV: Snap.

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ARPost

FEBRUARY 20, 2023

It appears that the long-awaited AR glasses won’t be hitting the shelves any time soon. A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back. Has Apple bitten more than it could chew?

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UploadVR Between Realities podcast

JULY 7, 2017

Laser tag is a classic youth pastime. Now Recoil, a new laser tag system from Skyrocket Toys, is aiming to use augmented reality (AR) to finally bring at-home laser tag toys to the next level. A sniper rifle and shotgun are reportedly in development for early 2018 as well.

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ARPost

FEBRUARY 3, 2022

To tackle a particularly sticky story, USA TODAY created an AR experience to help listeners of their Accused podcast to follow even more clues. Press materials shared with ARPost call the resulting experience USA TODAY’s “largest AR launch to date,” but it certainly isn’t their first. So, what does the AR experience bring to the table?

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ARPost

MAY 7, 2020

AR games have seen a spike in popularity as new users learn about the technology. However, there are lots of AR games that showcase the technology inside of your home too. See Also: Trick Shot Kings – the AR Game That Showcases the Possibilities of 5G Internet. These games are all interesting, unique, and fun to play.

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ARPost

SEPTEMBER 2, 2021

So, we looked at the best and most popular AR games you should play this year. AR Games Turn the Outside World Into a New Space. AR games became super popular after the launch of Pokémon Go. Thus, location-based games diversified, and currently, they represent a staple among the most popular AR games in 2021.

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VRScout

JULY 25, 2023

To commemorate the occasion celebrated by sports fans all around the world, Snapchat is introducing brand new ways for you to immerse yourself in the excitement via a handful of new augmented reality (AR) experiences. The FIFA Fancestry quiz is an AR Lense that asks you a series of questions to decide for you. Credit : Snap Inc.

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ARPost

SEPTEMBER 30, 2021

Nreal is one of the most exciting names in consumer AR hardware. Nreal Light debuted in 2019 with an estimated $500 price tag. Still, we’ve been watching and waiting for the lightweight consumer model AR glasses. See Also: Could the 2020s Be the Decade When AR Glasses Replace the Smartphone? Compatible With iOS.

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Road to VR

JULY 13, 2020

According to a report by The Information , Apple is gearing up to enter a new phase in production on its fabled AR headset. Together with Foxconn Technology, the Taiwan-based contract manufacturer behind many of Apple’s mobile devices, the company is said to have entered the trial production on the AR lens portion of the device.

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Upload VR

MARCH 2, 2024

Gorilla Tag Is Being Delisted On Quest 1 But Existing Owners Can Continue Playing Free-to-play VR multiplayer hit Gorilla Tag will be delisted for Quest 1 after the next major update. Elsewhere, Gorilla Tag also became the first Quest Store game to reach 100k user reviews. Warner Bros.

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ARVR

MARCH 16, 2023

These items are tagged by brand marketers and transaction ready. So what does this have to do with AR? In parallel to the above moves, Pinterest continues to cultivate AR shopping such as product try-ons. This means having more products tagged in photos and videos so that the content is directly actionable.

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AR Insider

APRIL 21, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

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The Ghost Howls

OCTOBER 1, 2021

I love passthrough augmented reality , because it lets us create AR experiences with the VR headsets that we already own, plus it also opens up augmented reality to new possibilities, like wide-FOV vision or diminished reality experiences. In this tutorial, you are going to replicate the fantastic The Unity Cube experience, this time in AR!

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AR Insider

APRIL 12, 2021

O ne of the biggest news items from the past few weeks in the AR sphere is the U.S. As we covered recently in Spatial Beats , it’s doubling down on AR, including combat-optimized HoloLens 2 units for battlespace awareness and effectiveness. Similarly, how does it amplify the AR market in the aggregate? AR is working.

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Road to VR

FEBRUARY 18, 2020

One of the most important updates to arrive in Chrome 81 is the ability to use web-based AR apps. Debuted in Chrome 79 at the end of 2019, WebXR Device API came to devices without AR support. Chrome 81 is also slated to include web-based NFC (Near Field Communications), which allows a web app to read and write to NFC tags.

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AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

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AR Insider

JUNE 21, 2023

its price tag. its potential 'halo effect' on AR. This post appeared first on AR Insider. Much ink has been spilled over Apple Vision Pro. it's superior specs. One angle less discussed is what it could do for education, which is an Apple tradition. We examine the evidence.

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ARVR

MARCH 22, 2022

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. Another way to view the AR cloud?—?framed

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AR Insider

SEPTEMBER 2, 2020

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . Brands Boost Customer Engagement and Sales with Web AR (Part I). In today’s attention economy, brands are looking for any opportunity to stand out amongst a sea of digital content. What is Web AR?

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AR Insider

SEPTEMBER 1, 2020

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . Brands Boost Customer Engagement and Sales with Web AR (Part I). In today’s attention economy, brands are looking for any opportunity to stand out amongst a sea of digital content. What is Web AR?

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AR Insider

JULY 12, 2023

But the specs, capabilities and price tag signal ample opportunity for enterprise endpoints. This post appeared first on AR Insider. Apple has positioned Vision Pro as a consumer device. We examine the evidence.

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ARVR

DECEMBER 16, 2022

Elsewhere — and for similar reasons — we see a separate trend: AR shopping, also known as “camera commerce.” Entitled The Immersive Commerce Era: AR & Shopping Collide , it breaks down opportunities and happenings at the intersection of social commerce and AR. AR is too early and unproven to make users go out of their way.

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VRScout

JANUARY 22, 2020

Uber Eats India created an Instagram Stories AR filter to give away a year’s worth of food. Instagram users around the world are having a blast discovering what Disney character they are using a now-viral roulette-style Instagram AR filter. In some cases, players taunted friends by tagging them. .

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Tech Trends VR

APRIL 25, 2020

Augmented reality (AR) tools offer significant promise for efficient inventory management because they reduce the cognitive load, and utilize the manager’s visual field and visualization processes in the brain. Consider the same task, but where the inventory manager is wearing AR glasses.

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VRScout

OCTOBER 10, 2018

Singapore-based augmented sports provider, HADO , is officially taking it’s ongoing location-based AR dodgeball experience to the next level with a professional AR eSports league. The post HADO Announces 2019 Pro AR League appeared first on VRScout. Professional eSports meets augmented reality in Hado’s ambitious new league.

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XR Today - Augmented Reality tag

MAY 1, 2024

This week, STYLY announced that it is scaling its urban AR marketing and entertainment platform with help from substantial funding from Mitsubishi Corporation. More on STYLY’s AR Platform The funding follows STYLY’s multi-year journey, paving the way for international immersive brand campaigns.

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VRScout

AUGUST 14, 2019

AR technology turns your smartphone into a personal time machine. After snapping a photo using ReplayAR, the application tags the digital image with its precise GPS coordinates, allowing the user to return to the location weeks, months, even years later and view the photo exactly where it was taken using AR. .

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VRScout

JANUARY 3, 2017

In time for CES 2017, the VR/AR Association (VRARA) has launched theDirectory , a first-of-its-kind searchable global database of technology solution providers in the VR, AR, and MR ecosystem. The database is searchable by company name, category, location, and comprehensive search tags. thevrara.com.

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VRScout

DECEMBER 26, 2018

If 2016 was the birth of modern VR/AR technology, than 2018 was its elementary school graduation. Major hardware releases, vast improvements to software, and various other integral advancements have quietly solidified VR & AR as viable, long-term technological platforms for years to come.

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VRScout

SEPTEMBER 25, 2019

Facebook wants to create a 3D map of the Earth by crowd-sourcing geo-tagged images. After months of speculation, Facebook today confirmed that Facebook Reality Lab is, in fact, developing a pair of AR glasses. According to Facebook, LiveMaps will serve as the core foundation for their upcoming AR glasses. Image Credit: Facebook.

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VRScout

SEPTEMBER 1, 2019

Tagged items would appear as AR balloons floating throughout the real world. According to reports by MacRumors , Apple is currently in development of a Bluetooth beacon device that allows iOS and watchOS users to track their personal belongings using AR navigation. Image Credit: Apple. Featured Image Credit: MacRumors, Apple.

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The Ghost Howls

FEBRUARY 22, 2021

This week in XR hasn’t had any explosive news, but it was interesting nonetheless: in particular we had cool info on AR glasses, with some news from Kura, Lynx, and Samsung. Samsung AR glasses concept has been leaked. Popular Twitter leaker WalkingCat has leaked two trailer videos about two AR glasses by Samsung.

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Road to VR

FEBRUARY 4, 2020

Japanese tech giant Canon today unveiled its next enterprise-focused AR headset which aims to replace its MREAL Display MD-10 , which the company launched in Japan in mid-2016 for the astounding price tag of ¥9 million (~$82,300). SEE ALSO Social AR/VR Workspace 'Spatial' Secures $14M Series A Financing. Sensor Field of View .

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XR Today - Augmented Reality tag

MAY 6, 2024

Snapchat has introduced new augmented reality (AR) and machine learning (ML) tools for advertising, partner programs, partnerships, and other solutions at 2024 IAB NewFronts. AR asset creation has also been made quicker and easier through the company’s recent investments in machine learning and automation.

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ARVR

MAY 12, 2022

The former lets you try on everything from shoes to lipstick to couches using AR lenses. are on a collision course. This is the theme of our AR and Shopping Collide series, continuing here with Instagram. Camera-Forward One of AR’s key traits that’s been revealed is that it isn’t a silver bullet.

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