AR Insider

JULY 31, 2020

AR will influence commerce through brands’ and retailers’ self-distributed apps for eCommerce and in-aisle retail experiences. That includes the “shopping” that retailers do to (a la corporate buyers) to supply their stores. Brand spending on AR ads is on track reach $1.41 ” Merchant-Facing.

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Retail AR Case Study Video 306

ARPost

JULY 27, 2023

This session is followed by back-to-back keynotes by HTC Global Vice President of Corporate Development Alvin Graylin and University of South Australia professor Dr. Mark Billinghurst. See Also: Niantic and 8th Wall Explore New Monetization Strategies Another tough decision follows. Day Two also starts off with keynotes.

Asia 296

Asia Case Study Singapore Augmented Reality 296

XR Today - Mixed Reality tag

DECEMBER 12, 2022

EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”

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Trends Strategy Miami Industry 95

VRScout

SEPTEMBER 30, 2020

It’s a catalyst that accelerated our digital strategy implementation. If you are in retail, entertainment or any other consumer-facing location based business with no model for digital operation, your days are numbered. We think of COVID as a catalyst for the industry,” he goes on.

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New York City Entertainment Filming New York 493

Upload VR

JANUARY 29, 2024

Its strategy is more akin to wanting to be a second Apple than what Google did with Android. But Meta's strategy also harms its reported own long-term goal of being an Android-like player. The Meta Quest platform on the other hand is exclusive to Meta's own devices.

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Samsung Google Apple Hardware 109

Road to VR

FEBRUARY 25, 2020

The headsets saw some traction initially, especially as retail discounts made them an attractive budget option. Windows VR headsets peaked at 11.13% of the share of headsets in use on Steam in June 2019, but have been slowly declining since then, down to 8.05% as of January, 2020. But has Microsoft simply given up on Windows VR?

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Microsoft Augmented Reality Samsung Virtual Reality 270

The Ghost Howls

MAY 2, 2022

More info (Meta’s reported financials) More info (Some graphs on Meta’s financials) More info (Meta may have to slow down some investments) More info (All the official financial numbers by Meta) More info (Zuck commenting Meta’s strategy) More info (11–12M Quests estimate). Its first retail store is opening in Burlingame, CA on May 9th.

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Ukraine Data AR HTC 330

Peter Graham

JULY 1, 2019

Consumer virtual reality (VR) may have restarted the industry as a whole but solutions for business have become a key part of many immersive companies strategy. Today, HTC Vive has announced a new business unit which aims to help in that endeavour, Vive Enterprise Solutions.

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HTC Hardware Software Haptic 66

UploadVR Between Realities podcast

JULY 31, 2017

HTC is developing its own tracking puck that’s already been distributed to developers that could perform many of these same functions. First generation lighthouse base stations retail for $135 with the second generation expected to be even less expensive. “We’re just gong to have to wait and see.”

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Immersion Head Mounted Display Leap Motion Utah 166

Peter Graham

SEPTEMBER 13, 2019

With the release of HTC Vive Cosmos less than three weeks away, today the studio has announced support for the device as well as Viveport Infinity. ” Vive Cosmos will be released on 3rd October, the new high-end head-mounted display (HMD) from HTC Vive, retailing for £699 GBP/$699 USD.

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Head Mounted Display HTC Retail Strategy 72

The Ghost Howls

SEPTEMBER 7, 2020

I think this new pricing strategy is very important: $299 has historically been considered as the golden price to start getting mainstream adoption , and Facebook proposing this in the months that lead to the Christmas Holidays may cause a big spike in sales of virtual reality headsets. HTC CEO Yves Maitre resigns.

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Germany Magic Leap Oculus AR 284

XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies.

Real Estate 54

Real Estate AR Magic Leap Immersion 54

VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Someone is Always Ready to Help THIS version of the HTC Vive….

Augmented Reality 150

Augmented Reality HTC Google Seattle 150

The Ghost Howls

FEBRUARY 22, 2023

I take the liberty to mention the Quest 2 because it’s the only VR headset that you can get at a retail store and that has the SEC regulations (National Bureau of Electricity and Gas) in order to be sold legally. The Quest 2 headset is the only one you can get in a retail store in Chile (Image by Meta) There is no local (or regional) support.

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Chile America Government Hardware 336

Road to VR

JULY 17, 2018

He has more than three years of experience in market research and analysis and has delivered custom consultancy and presentations for global companies covering ideation, roadmap validation, market sizing, disruptive strategy, and competitor analysis, among other areas. He is based in Boston, Massachusetts. Consumer Perceptions.

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Oculus Hardware Massachusetts Virtual Reality 112

UploadVR Between Realities podcast

JULY 5, 2017

The first is a unique pricing strategy in which Chinese companies are pushing low-cost models hard. Chinese “VR experience sites” have been so successful that HTC said it would open 10,000 of them in 2016. The HTC Vive costs $1,000 in China and consumers need a high-end gaming PC that could add thousands more to that price.

China 158

China San Francisco Asia Hardware 158

VeeR VR

OCTOBER 15, 2018

Now that the technology is stable and easily accessible, brands and businesses are increasingly looking to VR technology and incorporating it into their marketing strategies. Lowe's Training Simulation Lowe's, a major retailer in the United States has created virtual reality rooms in it's stores. Stay tuned on veer.tv

Strategy 21

Strategy Industry Virtual Reality New York 21

Road to VR

OCTOBER 20, 2016

And while training football players might still technically fall under the umbrella of entertainment and not utility, STRIVR has extended its reach into training the employees of an anonymous international retailer. STRIVR has used HTC Vive, Samsung Gear, the Oculus CV1 and Oculus DK2 headsets. “Out Photo courtesy Fox.

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Training Virtual Reality Arkansas Dallas 100

VRWorld

JUNE 3, 2016

Back in October 2015, we had a conversation with an senior industry executive close to HTC. ” According to our source, HTC was used as a logistics and legal vehicle to jump-start the new company, which will go much further than a simple headset designer and manufacturer. HTC Vive – Virtual Reality Headset.

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San Francisco Virtual Reality Asia HTC 40

The Ghost Howls

JANUARY 27, 2020

It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. It doesn’t try to make too much: the developers focused on making a confined game, but very good in everything they created.

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Samsung Survey Unity Oculus 415

The Ghost Howls

MAY 25, 2020

This may be Apple’s strategy to make people wear something on their head while they wait for a more complex headset. My friends at 7Invensun and HTC have organized a contest to develop VR applications featuring eye tracking. HTC announces Vive Pro Secure. We’ll see…. Participate in a VR eye-tracking apps contest! in Europe).

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Oculus Apple Hand tracking Magic Leap 243

VRWorld

JULY 12, 2017

.” The conference description states that VRX is “the only B2B event which covers the full spectrum of where VR is having the biggest impact; with insights and solutions from those leading the charge in gaming, film, broadcasting, automotive, engineering, architecture, healthcare, retail, tourism, hospitality, marketing and beyond.

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Conference San Francisco Virtual Reality Tourism 49

UploadVR Between Realities podcast

MARCH 30, 2017

In the following weeks and months HTC raised the price of its Vive VR headset , from £689 to £759, and that price remains today. Oculus, too, quietly raised the price of its Rift from £499 to £549 when it launched at domestic retailers. With Brexit plunging Britain into uncertain times, are those business strategies at risk?

Industry 100

Industry Government Europe United Kingdom 100

Robert Scoble

MAY 20, 2019

I dragged my camera down to meet her and her team in their offices in Marina Del Rey, near Los Angeles, to get a look at the business visualizations they are building for use in both Spatial Computing headsets, like Magic Leap, and VR, for HTC Vive, Oculus Quest or Rift, or others. Think about dwell times in retail stores.

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Data Los Angeles San Francisco Oculus 44

Road to VR

JANUARY 30, 2023

In an unusual move by the company, Meta has quietly slashed the price of Quest Pro for a limited time, putting it more directly in competition with HTC’s recently revealed Vive XR Elite standalone headset. Released in late October, Quest Pro essentially set the tone of the next generation of standalone VR hardware.

HTC 248

HTC Eye Tracking Hardware Hand tracking 248

XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. But for now, we start to wear these big VR headsets.

South Korea 78

South Korea North America AR Training 78

XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. But for now, we start to wear these big VR headsets.

South Korea 78

South Korea North America AR Training 78

Road to VR

MARCH 27, 2017

HTC’s Vive X accelerator is a $100 million fund for AR/VR companies that the company announced last year. Today HTC is revealing the second batch of companies that will receive investments and mentorship from the program. Each accepted company gets an undisclosed investment and hands-on mentorship from HTC.

HTC 100

HTC AR San Francisco Haptic 100

XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. But for now, we start to wear these big VR headsets.

South Korea 60

South Korea North America AR Training 60

XR for Business Podcast

DECEMBER 12, 2019

Retail and consumer was a big one as well. So we’ve got an update from HTC and Oculus on what’s the state of the hardware. Alan: I think retailers need to stop thinking in terms of recreating a store, and think in terms of recreating an experience or a feeling that you want your brand to be associated with.

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Survey San Francisco Conference Industry 78

XR for Business Podcast

DECEMBER 12, 2019

Retail and consumer was a big one as well. So we’ve got an update from HTC and Oculus on what’s the state of the hardware. Alan: I think retailers need to stop thinking in terms of recreating a store, and think in terms of recreating an experience or a feeling that you want your brand to be associated with.

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Survey San Francisco Conference Industry 60

The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Image by HTC Vive). HTC Vive Air is a design concept for a fitness-focused VR headset. Amazon is keeping its experimentation on next-generation retail stores, and its new center will be an innovative Beauty Salon in London.

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Magic Leap Oculus Unity Gaming 366

VeeR VR

SEPTEMBER 18, 2018

You can either browse, walk around or even fly to visit these tourist attractions on Oculus Rift and HTC Vive. If you don’t have Oculus Rift or HTC Vive, don’t worry. You can watch free premium VR contents through VeeR on major VR headsets, including Oculus , HTC VIVE , Google Daydream , Samsung Gear VR , Windows MR and more.

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Virtual Reality Google Oculus Immersion 32

XR for Business Podcast

AUGUST 7, 2019

As I’m thinking back to it now, this was actually on HTC VIVE — first gen, which was only maybe 3, 4 years ago now — and I was so impressed with the first generation of hardware that I was like, “well, this is ready for prime time.” Alan: Absolutely. So, they’ve let people program for it. Really simple.

United States 78

United States Conference China Training 78

XR for Business Podcast

AUGUST 7, 2019

As I’m thinking back to it now, this was actually on HTC VIVE — first gen, which was only maybe 3, 4 years ago now — and I was so impressed with the first generation of hardware that I was like, “well, this is ready for prime time.” Alan: Absolutely. So, they’ve let people program for it. Really simple.

United States 78

United States Conference China Training 78

XR for Business Podcast

SEPTEMBER 23, 2019

Turns out, XR tickles the thalamus in ways traditional learning strategies never could, and that’s not us just whistling Dixie. Let’s take law enforcement, firefighters, call center, retail — anybody who has to deal with, quote/unquote, putting out fires with adversity. But why is that? Like, physiologically?

Machine Learning 78

Machine Learning Training Technology Tools 78

XR for Business Podcast

SEPTEMBER 23, 2019

Turns out, XR tickles the thalamus in ways traditional learning strategies never could, and that’s not us just whistling Dixie. Let’s take law enforcement, firefighters, call center, retail — anybody who has to deal with, quote/unquote, putting out fires with adversity. But why is that? Like, physiologically?

Machine Learning 78

Machine Learning Training Technology Tools 78