HTC Retail Strategy Unity 
XR Today - Virtual Reality
JUNE 20, 2022
Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. In 2021, the company decided to double down on its strategy to convey a sense of serenity and clam to customers, by launching a new VR experience based on the ambience of nature.
AR Insider
JULY 24, 2020
AR will influence commerce through brands’ and retailers’ self-distributed apps for eCommerce and in-aisle retail experiences. Unity’s Tony Parisi reiterates that this capability is here today… we just need to make it scalable. Brand spending on AR ads is on track reach $1.41
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XR Today - Mixed Reality tag
DECEMBER 12, 2022
EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”
Upload VR
JANUARY 29, 2024
Its strategy is more akin to wanting to be a second Apple than what Google did with Android. But Meta's strategy also harms its reported own long-term goal of being an Android-like player. The Meta Quest platform on the other hand is exclusive to Meta's own devices.
The Ghost Howls
JANUARY 27, 2020
It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. Unity changes how it handles XR Plugins. More info (Announcement by Unity Technologies) More info (Comment by Upload VR).
XR Today - Big XR News tag
MAY 16, 2022
Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88
VRScout
JUNE 10, 2016
This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.
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