AR Insider

APRIL 12, 2021

Apple believes this lawsuit is Epic’s “project liberty” media strategy, despite Epic’s claim regarding the App Store raising prices due to Apple’s share of profit. The Unity Cube is an experiment from developer Tony “SkarredGhost” Vitillo to test the limits of what Oculus will allow into the App Lab program. That’s right, baby.

Apple 221

Apple Haptic Eye Tracking California 221

ARPost

JULY 23, 2021

Some of the exhibitors who will present new devices and technologies to the public are 8th Wall, Nreal, Unity, Unreal Engine, Pico Interactive, Atheer, Holoptic, Varjo, Cleanbox Technology, LetinAR, and Vuzix. We start our list of XR events in 2021 with AWE Asia because of the sheer size of the opportunities to explore and network.

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Asia China Virtual Reality Entertainment 509

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Going forward, we’re likely to see the company investing even more in the XR space, as headsets become more affordable, and development strategies grow. As one of the better-known companies in the virtual reality space, HTC VIVE has already proven to be a valuable partner for countless companies transitioning into the XR space.

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Entertainment Augmented Reality Virtual Reality Unity 114

The Ghost Howls

MARCH 20, 2024

It was pretty cool using it inside a discotheque The tools we had were very limited: the Vive Focus had just a Snapdragon 835 processor, the image was black and white and low-resolution, we had to do everything at the Unity software level, and we had no environment understanding. in the toilet).

Leap Motion 387

Leap Motion Data Tools Unity 387

Upload VR

JANUARY 29, 2024

Its strategy is more akin to wanting to be a second Apple than what Google did with Android. But Meta's strategy also harms its reported own long-term goal of being an Android-like player. The Meta Quest platform on the other hand is exclusive to Meta's own devices.

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Samsung Google Apple Hardware 134

XR Today - Mixed Reality tag

DECEMBER 12, 2022

EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”

Trends 96

Trends Strategy Miami Industry 96

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. HTC releases its “metaverse phone”. Image by Unity Technologies). Other relevant news.

Machine Learning 364

Machine Learning Eye Tracking Unity Hardware 364

Road to VR

JULY 29, 2019

Simply put, OpenXR is a technical foundation for interoperability, but business decisions still dictate content, device, and platform strategy. Other companies who are officially part of the group responsible for developing OpenXR—like AMD, ARM, NVIDIA, HTC, Valve, Unity, and others—voiced support for the 1.0 OpenXR 1.0

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Microsoft Oculus Groups Magic Leap 241

The Ghost Howls

SEPTEMBER 3, 2023

The Unity Beta to develop for the Vision Pro is still not available, so many devs like me can’t even play with the emulator. But the rumors in the past weeks highlighted that the situation of this device is very confusing: Google doesn’t have a clear XR strategy and this confusion also led some key engineers to leave the company.

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Apple Samsung Eye Tracking Google 391

The Ghost Howls

JANUARY 27, 2020

It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. Unity changes how it handles XR Plugins. More info (Announcement by Unity Technologies) More info (Comment by Upload VR).

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Samsung Survey Unity Oculus 415

XR Today - VR Headsets tag

OCTOBER 31, 2023

To mark the shift towards a positive end of 2023, following a shaky start to the year, AWE brought together firms such as Meta, Lenovo, and HTC VIVE to highlight the forecasted industry upturn. That gives you, as the enterprise, the security that you’re not investing in a one-way road – without an exit strategy.

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Training Industry Strategy AR 100

ARPost

FEBRUARY 27, 2023

Following that is a “Fireside Chat” with Unity CEO John Riccitiello. a panel discussion with leading XR ethicist Kent Bye, HTC VIVE China President Alvin Graylin, WXR Fund Managing Partner Amy LaMeyer, and Creative Artist Agency ’s Chief Metaverse Officer Joanna Popper.

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Magic Leap Haptic AR New York 327

UploadVR Between Realities podcast

MARCH 3, 2017

We also have a top list of the absolute best HTC Vive games — which is updated every few months with the latest and greatest options. The game has been updated from it’s Gamemaker origins and recreated in the Unity engine. Tagged with: Games , htc vive , steam. Lines, from Mixed Reality. Don’t miss out.

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HTC Filming Gaming Data 100

UploadVR Between Realities podcast

DECEMBER 29, 2016

The HTC Vive should not exist. For a troubled company that’s spent much of the past few years making losses instead of profits, the niche and expensive VR market is the last place HTC is going to make a quick buck. And yet here we are, with the smartphone maker and Valve seemingly in it for the long haul. Expected Expense.

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HTC China Asia Oculus 224

XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

The conference’s overall theme, ‘Inspiration Delivered’ aimed to allow attendees to “step out of their comfort zone” and expand their knowledge in emerging technologies, he said, adding: “If you’re in gaming, we want you to come and learn from what Unity is doing with digital twins, aerospace, [and so on]. .

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Europe Portugal Magic Leap Conference 92

XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88

Real Estate 54

Real Estate AR Magic Leap Immersion 54

Upload VR

OCTOBER 24, 2022

Developers don’t need to implement (or even understand) the mathematics behind IK, as game engines like Unity & Unreal have IK built-in, and packages like the popular Final IK offer fully fleshed-out implementations for less than $100. That’s our current strategy.”.

Machine Learning 124

Machine Learning Eye Tracking Unreal Latency 124

Hypergrid Business

MARCH 12, 2018

Previously, the Unity-based social virtual world was only available for desktop clients. Now, users who own an Oculus Rift, HTC Vive, or a Windows Mixed Reality headset can explore the platform in immersive virtual reality. Instead, creators need to use the Unity 3D interface, which has a steeper learning curve.

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Unity Virtual Reality Virtual World Entertainment 81

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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China Industry Government AR 306

AR Insider

JULY 24, 2020

Unity’s Tony Parisi reiterates that this capability is here today… we just need to make it scalable. Per the above amortization point — and points made last week by M7’s Maher — investing in an AR strategy is a long-game. ” See episodes 1 & 2 below including moderation by HTC’s Amy Peck. .

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Retail AR Amazon Education 273

VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.

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Augmented Reality HTC Google Seattle 150

The Ghost Howls

MARCH 16, 2020

A bizarre strategy, that doesn’t surprise me anymore, though. The VR route is instead being pursued by HTC (with its VEC event happening soon) and IEEE. Unity’s HDRP is now VR-compatible. Unity High Definition Rendering Pipeline is now compatible with Virtual Reality projects.

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Magic Leap Europe AR Virtual Reality 319

ARPost

JUNE 3, 2022

Demos on the AWE floor included more intimate recordings and video calls with loved ones, as well as a game built for 2D but ported in through a Unity SDK. Leia Inc makes a “lightfield experience platform” – a 2D device that displays 3D content through head tracking. We see that as a necessary stepping stone to the metaverse.”.

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Magic Leap Hardware Software AR 322

UploadVR Between Realities podcast

NOVEMBER 5, 2016

Matt Wilburn, the company’s chief operating officer, said in an exclusive interview with GamesBeat that Morph 3D has created the Ready Room, a VR space where you can customize your own VR character using an HTC Vive VR headset. I tried out the demo of the Ready Room using an HTC Vive. We don’t see one Metaverse or one virtual world.

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San Francisco Virtual World Virtual Reality Industry 100

Hypergrid Business

JULY 28, 2017

I’ve used their platform with the Oculus Rift headset, with the Gear VR, and through their desktop viewer, and was impressed with their technology and business strategy. Watch the vTime preview video below: Other platforms: VRChat : Currently has more than 200 virtual spaces, and allows users to use Unity to create their own.

Virtual Reality 66

Virtual Reality Oculus Google HTC 66

The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. Unity Reflect its a great XR tool for enterprise customers.

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Course Magic Leap AR Oculus 256

The Ghost Howls

JANUARY 28, 2023

While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. And I have to say that this strategy is paying off. My piece of advice is, if you have to travel here for a short time, to buy or borrow a Pico 4 (or an HTC device) to use for work , because Quest may be more difficult to use.

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China Government Italy Google 382

The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. This is one of the weirdest rag-doll experiments in Unity. base stations and a 20m fiber cable. Learn more. Some XR fun.

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Hand tracking AR Oculus HTC 230

The Ghost Howls

APRIL 12, 2021

This week has been pretty crazy: It all started with Facebook approving my silly The Unity Cube application (an application with just a cube) on App Lab. Image by HTC Vive). HTC is teasing a new headset. HTC is teasing a new piece of hardware again, and this time most probably it will be a VR headset. Not much, honestly.

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HTC Google Razer Oculus 435

VRWorld

JULY 12, 2017

Confirmed speakers are as follows: Rikard Steiber, President Viveport and SVP Virtual Reality, HTC. Tony Parisi, Global Head of VR/AR, Unity Technologies. Marcus Kühne, Strategy Lead, Immersive Techologies, AUDI. Dan Ferguson, Co-Founder / EVP Digital Interactive Strategy, Groove Jones. Maureen Fan, CEO, Baobab Studios.

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Conference San Francisco Virtual Reality Tourism 49

The Ghost Howls

AUGUST 24, 2020

There is a lot at stakes, because if these two companies won’t settle (and I think that they are just firing big shots before finding an agreement), Unreal Engine developers won’t be able to develop properly for Apple XR devices, and they will have all to migrate to Unity. The same on Twitter. Other relevant news.

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Unreal Apple Government Data 423

UploadVR Between Realities podcast

OCTOBER 26, 2016

A Rift from Facebook-owned Oculus or a Vive from HTC can track your head throughout a room, but these “outside-in” systems require careful placement, or mounting, of sensors around the perimeter of the room for a full experience. . “The strategy has become clear. An example of the Windows Holographic user interface.

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Microsoft Google Leap Motion Conference 100

The Ghost Howls

FEBRUARY 12, 2019

Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. Software-wise, we use Unity, Vuforia, and OpenCV. The Vive Pro Eye just launched by HTC at CES (Image by HTC). Although we use Unity in-house for development, we don’t require it specifically.

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Augmented Reality Japan AR Magic Leap 278

The Ghost Howls

MARCH 26, 2018

HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.

AR 161

AR Magic Leap Oculus Virtual Reality 161

Digitalnauts

MARCH 23, 2022

“ “ There were also a few fully immersive exhibitions powered by amazing tech (Spatial, Unity, MeowWolf, Dell, DC, Porsche…), which was great to see. The Sick Rose” a 360 stop motion movie from HTC (best 360 video experience). “ Could you name some of your favourite xR projects at sxsw?!

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Industry 360 Video Tips Examples 52

The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Image by HTC Vive). Funny link.

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Magic Leap Oculus Unity Gaming 366

VRWorld

JUNE 7, 2016

In our team, we now love the (HTC) Vive and we’re certain Oculus will catch up. We have a twofold strategy to broaden out our offering within each sport. TH: Front end engine; we worked with both Unity and Unreal Engine on different experiences. It doesn’t matter if you have HTC Vive or an Oculus Rift.

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San Francisco Virtual Reality Data Unreal 40