AR Insider

SEPTEMBER 9, 2020

Brands Boost Customer Engagement and Sales with Web AR (Part II). After examining AR’s value for consumer brands in Part I, we pick up the discussion here… by Patrick Johnson. Brands online typically have three to seven seconds to convert consumers. Authors’ opinions are their own. . percent (about $4.2

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AR Retail Boston Study 231

The Ghost Howls

JANUARY 23, 2023

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. For sure, not having Microsoft backing it will slow down a lot of its development.

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Microsoft Survey Apple AR 310

XR Today - Virtual Reality

NOVEMBER 21, 2022

The XR environment offers a phenomenal opportunity for business leaders to solve consumer pain points, reduce returns, and strengthen brand loyalty. rth began building its new strategy with the assistance of the Microsoft HoloLens headset, and the Microsoft partner network. With Microsoft, Wu?rth rth company were simple.

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Case Study Retail Microsoft Study 175

VRScout

MAY 7, 2019

Now, at the cusp of the legendary franchises 10th anniversary, Microsoft is teasing a brand new Minecraft experience that will—based on the video provided—have users crafting and mining throughout real-world environments. Released on Microsoft’s official YouTube channel, the video—entitled “What’s Minecraft up to?”

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Microsoft AR Video Entertainment 298

VRScout

MARCH 2, 2021

Microsoft debuts its Mesh mixed reality platform during its Ignite conference alongside a Pokémon proof-of-concept. This has been the dream for mixed reality, the idea from the very beginning,” said Microsoft Technical Fellow Alex Kipman. “You For more information on Microsoft Mesh and the Ignite conference visit here.

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Microsoft Conference Hand tracking AR 545

Digital Trends

AUGUST 4, 2021

Microsoft offers a tease at the new Snipping Tool in Windows 11, which has a brand new look and feel.

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Tools Microsoft 92

XR Today - Mixed Reality tag

FEBRUARY 2, 2024

For years, Microsoft Mesh for Teams has promised companies an opportunity to create richer, more immersive collaborative experiences. Since then, however, access to Microsoft Mesh for Teams has remained relatively limited until now. Here’s your guide to using Microsoft Mesh for Teams. What is Microsoft Mesh for Teams?

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Microsoft Immersion How To Virtual Environment 94

XR Today - Mixed Reality tag

NOVEMBER 21, 2023

What is Microsoft Mesh , and what can it do to transform the future of immersive collaboration? For some time now, Microsoft Mesh has promised companies an opportunity to build unique mixed and extended reality experiences for the future of work. So, what is Microsoft Mesh exactly, and what can it do? What is Microsoft Mesh?

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Microsoft Immersion Head Mounted Display Tools 96

GizModo VR

JUNE 17, 2022

Microsoft is responsible for bringing many of us into the digital realm, introducing generations of consumers to the PC. Beyond Windows, Microsoft and its brand Xbox have been a driving force behind the growth of gaming, Office… Read more. Even today, the Windows operating system is used by more than a billion people worldwide.

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Microsoft Gaming Architecture Controllers 98

XR Today - Mixed Reality tag

OCTOBER 25, 2023

This week, reports from BussinessInsider highlighted how Microsoft is closing down Project Airsim, an AI ambition tied to the firm’s Industrial Metaverse roadmap. As part of the closure, Microsoft is also laying off the project’s employees as it plans to discontinue the Azure AI-based service by December 15 2023.

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Industry Microsoft Technology Training 92

XR Today - Mixed Reality tag

AUGUST 11, 2023

Microsoft reportedly cancelled its Mixed Reality HoloLens 3 headset earlier this year, after revealing business executives were struggling to agree on a go-to-market strategy for the product. Microsoft has also struggled with its vision for an industrial metaverse solution this year. Elsewhere, the news hasn’t been quite as positive.

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Microsoft Tools Technology Trends 75

Road to VR

OCTOBER 27, 2018

Microsoft Maquette is a brand new VR tool from Microsoft which is all about prototyping spatial designs. Maquette appeared quite suddenly this week, apparently without any official announcement from Microsoft; it seems to have been picked up by MSPoweruser after being spotted by twitter user WalkingCat.

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Microsoft Tools Unity Oculus 276

XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. But will Microsoft see future IVAS success? development processes.

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Microsoft Magic Leap Industry Machine Learning 109

Road to VR

APRIL 22, 2024

Meta today announced it’s opening its operating system to third-parties , and has named three heavy weights that have pledged support for its newly renamed Meta Horizon OS: Asus, Lenovo, and Microsoft’s Xbox. Microsoft subsequently shut down the Windows Mixed Reality platform in late 2023.

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Hardware Microsoft Software Apple 328

Road to VR

APRIL 22, 2024

Asus, Lenovo, and Xbox have been tapped to create new headsets built on the operating system which is being branded ‘Meta Horizon OS’ Meta has just made its biggest strategic move in the XR space since betting the farm on standalone headsets over PC VR.

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Strategy Google Software Hardware 361

Slashgear

MARCH 31, 2022

Microsoft has announced a major update for its Android-to-PC app, one that includes a refined design, new features, and a brand new, less awkward name.

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Microsoft Technology 116

Road to VR

JANUARY 17, 2019

According to a report from The Verge , an upcoming Microsoft press event is likely to offer the first glimpse of HoloLens 2. Microsoft sent out press invites this week to an event that it will host just ahead of MWC 2019 in Barcelona next month. Kipman was the one to introduce the world to the original HoloLens back in 2015.

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Microsoft AR 217

XR Today - Augmented Reality tag

APRIL 11, 2023

This week, Microsoft Teams will debut AR filters from social media platform Snap giving its massive enterprise user-base access to fun virtual environments to dial in from. Microsoft Teams is leveraging Snap’s Camera Kit to secure platform users with the filters. Users must select this option. .’

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Microsoft Immersion Video Virtual Environment 90

Tech Trends VR

MAY 8, 2018

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. Microsoft sees the “intelligent cloud” as the backbone of this revolution. Microsoft want to enable developers to reach customers in a multi-sense, multi-device way Click To Tweet.

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Microsoft Data Trends Machine Learning 235

Upload VR

JUNE 13, 2023

Microsoft Flight Simulator will receive a standalone sequel on PC and Xbox Series X|S in 2024, though Asobo Studio didn't confirm official PC VR support. This brand-new simulator is designed to take advantage of the latest technologies," says Microsoft. That's not all we learned during the Xbox Showcase.

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Simulation Microsoft Gaming Technology 84

Slashgear

DECEMBER 22, 2020

The update the game was destined for was released today: Microsoft Flight Simulator now works in virtual reality. This update brings the game out a brand new door, allowing users to transport not just a rectangle of their reality into flight, but their entire audio/visual experience.

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Simulation Microsoft Virtual Reality Gaming 135

VRScout

JUNE 18, 2018

Microsoft wants to make collaborative immersive experiences accessible to everyone. With 135M Office 365 monthly active users and 400K organizations currently using SharePoint, Microsoft is now investing in AI and immersive experiences to enhance the collaborative functions of the platform. “As Image Credit: Microsoft 365.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Apple refers to its AR/VR/MR solutions brand as spatial computing, which differentiates itself from the market. The news comes after Microsoft debuted 365 tools on Meta’s MR headset, the Quest 3.

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XR Today - Mixed Reality tag

JUNE 13, 2022

Last Thursday, Microsoft debuted version three of its Mixed Reality (MR) toolkit (MRTK3) for use in Unity Technologies’ real-time 3D (RT3D) animation engine. MRTK3 runs on OpenXR, meaning that the toolkit supports a range of extended reality (XR) devices like the firm’s Microsoft HoloLens 2.

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Microsoft Unity Tools Eye Tracking 77

Tech Trends VR

JUNE 25, 2018

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. The new HoloLens subscription service could prove a catalyst for SMEs to embrace immersive technology.

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Microsoft Europe Gaming Trends 243

VRScout

NOVEMBER 21, 2016

Microsoft just used their HoloLens for the first mixed reality Mannequin Challenge. Microsoft is jumping on board 2016’s biggest meme that first appeared on Twitter in the form of #MannequinChallenge, where groups of users created short video clips of themselves pretending to be mannequins as a camera moves through the frozen scene.

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Anand Tech

MAY 6, 2021

Over the years, Microsoft’s Surface team has become quite a driver of innovation in the PC space. While the original Surface Pro was mostly just a curio, Microsoft continued to iterate through designs, and eventually found their breakthrough product with the very popular Surface Pro 3 convertible tablet.

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Microsoft 105

Next Reality AR

JULY 19, 2019

When you're trying to pioneer a brand new category of technology, sometimes it's not enough to just have great tech. Along those lines, a new Microsoft HoloLens 2 promotional spot set in Japan does just that, providing a minimalist setting in which the possibilities around the HoloLens 2 are a little more apparent.

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Augmented Reality Microsoft Video Japan 188

Upload VR

MAY 27, 2022

A free expansion for Microsoft Flight Simulator brings the Top Gun experience to VR with new missions, challenges and aircraft. There’s even a brand new hypersonic aircraft that can go up to Mach 10 speed and climb higher than 150,000 feet, which you’ll use in a new mission that takes you up into the stratosphere.

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Simulation Microsoft Training Course 111

Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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Strategy Microsoft Magic Leap Apple 306

TechCrunch VR

MARCH 2, 2021

Today, at a special AR/VR focused event held inside its virtual reality community platform Altspace, Microsoft showcased a new product aiming to provide their AR HoloLens platform and VR Windows Mixed Reality platform with a shared platform for meetings. The company announced that AltspaceVR will now be Mesh-enabled.

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Microsoft AR Software Virtual Reality 122

Road to VR

MARCH 12, 2024

To boot, myMako is very much the sort of thing that could have launched on any number of XR headsets—Magic Leap (1 or 2), Microsoft HoloLens (1 or 2), or any VR headset for that matter, as it basically presents surgeons with 3D images obtained from computer tomography (CT) based scans. And that’s in spite of its $3,500 price tag.

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XR Today - Mixed Reality tag

JANUARY 18, 2023

This is something Toyota Motors discovered when it began experimenting with Microsoft and the innovative potential of the HoloLens. The guidance was recorded on the HoloLens 2 and captured with step-by-step holographic instructions for the Microsoft Dynamics 365 Guides system, so all workers can now access the same help.

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Case Study Microsoft Study Machine Learning 89

XR Today - Augmented Reality tag

MAY 9, 2023

ARway-Microsoft HoloLens 2 Collaboration The Toronto, Canada-based company also struck a major deal with Microsoft to integrate its solutions on the latter’s HoloLens 2 headset. Working with Microsoft, ARway will introduce its digital wayfinding platform to Microsoft’s world-renowned set of hardware capabilities.

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Magic Leap Microsoft Unity Industry 92

Anand Tech

SEPTEMBER 22, 2021

In anticipation of the upcoming Windows 11 launch, Microsoft is introducing an almost complete top to bottom refresh of their Surface device lineup.

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Microsoft 108

TechCrunch VR

JANUARY 25, 2023

Enter Emperia , an “immersive” retail startup that — to its credit — has already created virtual stores for brands including Bloomingdales, Dior, Ralph Lauren and Lacoste. ” Emperia’s platform offers tools brands can use to create virtual experiences, including stores in VR. .

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Road to VR

SEPTEMBER 19, 2023

Leaked documents relating to Microsoft’s business strategy for Xbox show the company eyeing XR technology but continuing to keep it at arm’s length. Microsoft court case. Road to VR reviewed the entirety of a trove of documents that leaked this week in connection with an ongoing Federal Trade Commission v.

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