Road to VR

MARCH 12, 2020

Magic Leap, the multi-billion dollar AR startup, could be exploring the possibility of a sale, a Bloomberg report maintains, citing people familiar with the matter. The company’s deep pockets funded the release of Magic Leap 1, an AR headset targeted at developers, enterprise, and anyone with $2,300 to spare. A meeting was also allegedly held between Facebook and Magic Leap, however Facebook was uninterested in acquiring Magic Leap at the time.

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Road to VR

JULY 7, 2020

Peggy Johnson, Microsoft’s Executive VP of Business Development, is slated to take the reins as the new CEO of Magic Leap, effective August 1st. This comes nearly a month after co-founder Rony Abovitz announced he would be stepping down as CEO , citing the company’s need for leadership to further commercialize Magic Leap tech for enterprise. Image courtesy Microsoft. AR News Magic Leap News magic leap peggy johnson

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VRScout

AUGUST 4, 2019

The Magic Leap One AR headset enters the US Military training program. A new AR training tool developed by Magic Leap Horizons will use Magic Leap One AR headset to deliver various AR military training scenarios to the US Navy. Magic Leap Horizons originally developed TRACER as part of the US Army’s Augmented Reality Dismounted Soldier Training (ARDST) project.

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JULY 25, 2019

A major software update for the Magic Leap One adds support for hand occlusion and shared space multiplayer. The last update to Magic Leap One added skeletal hand tracking, meaning developers can retrieve the position of each joint in space. Depending on the tracking quality, this should bring the Magic Leap One’s interaction capabilities more in line with Microsoft’s HoloLens 2. Magic Leap ar LuminOS Magic Leap One

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APRIL 22, 2020

AR headset maker Magic Leap is laying off “a number of employees” in what it says is a response to the difficulties raised by the ongoing COVID-19 pandemic. ” “This has made it necessary for us to make the incredibly difficult decision to lay off a number of employees across Magic Leap,” Abovitz said. At launch, Magic Leap focused on attracting consumers, with new games and experiences from famous developers such as Insomniac Games.

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Road to VR

JANUARY 17, 2019

It looks like Magic Leap could be gearing up to jump into the world of mobile AR, as the company recently published a job listing for a senior software engineer who will be tasked with building “a cross-platform framework that enables large scale shared AR experiences between mobile devices (iOS, Android) and Magic Leap devices.” Image courtesy Magic Leap. SEE ALSO Report: Microsoft Holding a HoloLens 2 Press Event Next Month.

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Road to VR

JULY 31, 2018

Magic Leap One is headed out to doorsteps this summer, that much is certain. One such developer reportedly found the final text describing Magic Leap One’s FOV, which was buried in the site’s source code. Displayed in 4:3 aspect ratio, the Magic Leap One headset supposedly features a horizontal FOV of 40 degrees, a vertical of 30 degrees, and a diagonal of 50 degrees. Image courtesy Next Reality, Magic Leap.

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Road to VR

MARCH 1, 2019

Magic Leap is giving away serious cash to developers this year through their Independent Creator Program , which has earmarked an “eight-figure” number destined to fund app developers working in gaming, entertainment, collaboration, productivity, and more. Magic Leap says in their blogpost the list below isn’t comprehensive, as some grant recipients are still in stealth mode and will announce themselves and their projects at a later date.

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DECEMBER 10, 2019

Magic Leap is refocusing around the enterprise market, launching a new nearly $3,000 enterprise bundle with business warranty and support. The company also confirms a successor, Magic Leap 2, is targeted for 2021. The focus on enterprise is a departure from Magic Leap’s initial efforts, which included content like a Spotify app and games from Insomniac Games. Magic Leap now appears to be focusing more on that approach.

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Road to VR

JUNE 24, 2020

It seems now that many of Magic Leap’s recently laid-off employees are helping Apple with its own AR headset ambitions. Magic Leap was in hot water earlier this year, as reports surfaced that the well-funded startup was searching for a buyer. The flow from Magic Leap to Apple has been a constant one too, Protocol has found. The post Apple is Snapping up Many of Magic Leap’s Former Employees appeared first on Road to VR.

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Road to VR

AUGUST 9, 2018

Ahead of the launch of the Magic Leap One , several press outlets got a chance to see the device up close and personal. The Verge’s Adi Robertson was among those who got to peer through the purported magical device, but came away feeling like the headset doesn’t do much to differentiate itself from Microsoft’s HoloLens, which launched two years prior. Magic Leap magic leap one magic leap one hands on magic leap one preview magic leap one review

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FEBRUARY 9, 2019

Madefire has been committed to making “motion comics,” or digital versions of comic books that leap off the page with animated visuals. Now, the company is announcing that it is showing off its first Motion Book experiences on Magic Leap ‘s augmented reality glasses. The Madefire platform isn’t a mere app that runs on the Magic Leap One Creator Edition, the development version of Florida-based Magic Leap’s AR glasses that sells for $2,300.

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The Ghost Howls

NOVEMBER 6, 2018

I thought it would have taken me a lot before I would be able to try the Magic Leap One , but luckily this has not been the case. At a certain point, I asked him: “oh, you said me that you have tried Magic Leap… how is it?” ” and he answered with “ You are going to tell me in a while “ And then, as a magician, he took out a Magic Leap One and let me try it. The three component of the Magic Leap One.

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Next Reality AR

MAY 16, 2019

Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap. On Thursday, Magic Leap announced the acquisition of the Belgium-based startup that allows Magic Leap One users to engage in real-time telepresence conference calls using volumetrically captured avatars representing their real bodies.

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Road to VR

DECEMBER 10, 2019

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch. Image courtesy AT&T, Magic Leap. Some of this talk of sales numbers undoubtedly comes down to how Magic Leap positions their technology.

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Next Reality AR

AUGUST 7, 2018

With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive. Magic Leap confirmed the departure of Jeff Gattis, vice president of product marketing, to Recode and cited "personal reasons" regarding the reason for his sudden departure. Gattis's resume includes stints at HTC, Qualcomm, Microsoft, and TiVo.

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AUGUST 9, 2016

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AUGUST 9, 2018

If you’ve had a passing interest in the technology landscape over the past four years, chances are you’ve heard mention of something called Magic Leap. But there’s one question that we’ve constantly had on our minds over the past few years: what actually is Magic Leap? With long-awaited launch of the Magic Leap One Creator Edition now upon us, we’re finally able to answer that question. What Is Magic Leap One?

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JULY 7, 2020

Microsoft’s Executive Vice President of Business Development, Peggy Johnson, is Magic Leap’s new CEO. Magic Leap’s hunt for a new CEO began in May when founder and figurehead Rony Abovitz stepped down from the role following a significant round of layoffs for the company. Magic Leap is currently working on its second-generation product, Magic Leap 2, which hasn’t been revealed yet.

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AUGUST 9, 2016

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Road to VR

MAY 7, 2020

HoloLens 2 and Magic Leap saw the most attention, including the addition of Azure Spatial Anchors, Microsoft’s cross-platform system which enables shared augmented spaces across devices. was released and saw a host of improvements, especially to HoloLens 2 and Magic Leap. Image courtesy Microsoft. Image courtesy Magic Leap. SEE ALSO Magic Leap Announces Layoffs & Pivot Away From Near-term Consumer Ambitions.

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The Ghost Howls

MARCH 16, 2020

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. If Magic Leap is suffering, its competitor nReal is instead thriving.

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Road to VR

SEPTEMBER 7, 2018

Magic Leap One, the company’s long-awaited AR headset, has been out for a month now. The post This Magic Leap One Demo Offers a Peek into the Future of Multiplayer AR appeared first on Road to VR. Magic Leap News Andrés Ornelas JJ Castillo magic leap magic leap one Steve Lukas Tony Ramirez

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AUGUST 8, 2018

Nearly four years after it was first teased to the world, the first Magic Leap augmented reality headset is now on sale to developers. Magic Leap One, as the device is called, can be purchased through the company’s website as a Creator Edition for $2,295. Similar to Microsoft’s $3,000 HoloLens, the device can project virtual images into the real world that you can interact with using a remote-like controller (though HoloLens uses gesture controls).

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OCTOBER 10, 2018

Development for AR platforms, be it a smartphone or a dedicated headset like Magic Leap or Microsoft’s Hololens, is typically done with a game engine like Unity, which uses C#. At Magic Leap’s first yearly conference, LEAP Con, they announced a JavaScript-based API & platform for AR “app” development, called ‘MagicScript’. For all the other announcements made at LeapCon, check out our page for all things Magic Leap.

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JULY 31, 2018

The Microsoft HoloLens Developer Kit originally released back in March of 2016. Now the Magic Leap One , the severely hyped upcoming AR headset that no one can talk about, only has a 40 degree horizontal field of view according to uncovered developer documentation. Similar to the HoloLens, using the Magic Leap One will likely instill a “window” effect in your view. Magic Leap One will start shipping developer kits this summer.

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FEBRUARY 20, 2019

For another, its founders Raven Zachary and Michael Hoffman (who left Microsoft to start the company) operate a very profitable business (employing about a dozen people between full timers and contractors) with no investment capital. In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality.

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OCTOBER 18, 2017

Magic Leap remains shrouded in mystery but continues to impress investors; the company’s just raised another $502 million in a Series D round of funding. Magic Leap is thought to be working on an augmented reality headset similar to Microsoft’s HoloLens that projects virtual images into the real world, though it’s kept its work under wraps from public eyes since being revealed a few years ago. Magic Leap VR Industry News

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Next Reality AR

DECEMBER 12, 2019

After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment. This week, Spatial announced that its 3D remote collaboration solution will be among the apps available on the Magic Leap Enterprise Suite for Magic Leap 1.

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OCTOBER 24, 2016

In an industry populated with giants such as Google, Facebook and Microsoft it is astounding that one of the most important names in the game is a startup known as Magic Leap. Earlier this year, Magic Leap raised an enormous round of fundraising when it pulled in $793.5 billion valuation, Magic Leap could be one of the most valuable startups on the planet. VR Industry News ar Headset industry news Magic Leap patent

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DECEMBER 7, 2019

Magic Leap One sold just 6,000 units in the first six months, and technology issues mean a true successor product is still “years away”, according to a report from The Information. Magic Leap Founder and CEO Rony Abovitz told investors and employees he expected the headset to sell “at least” one million units in the first year, according to the report. In 2018, Magic Leap was apparently losing tens of millions of dollars per month.

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The Ghost Howls

AUGUST 8, 2018

After a lot of words, flying whales, rock throwing guys and a lot of debates, Magic Leap has been released. Anyway, Magic Leap One will still be $700 cheaper than HoloLens … not that bad. So, around €2000 for these space glasses… (Image by Magic Leap). This is the first true good news: HoloLens developer editions comes with the if-it-breaks-we-do-nothing warranty and you have to buy the pro edition to have coverage from Microsoft.

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Next Reality AR

NOVEMBER 22, 2019

Magic Leap took years to launch, but when it did, the company managed to quickly become the leading rival to Microsoft's HoloLens (at least when it comes to experimental immersive experiences). On Friday, Magic Leap continued that journey by holding a different kind of launch — in augmented reality. The latest gaming title for the Magic Leap One is called Boosters, and it's from the same Weta Workshop team that brought us Dr. Grordbort's Invaders.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus. Magic Leap availability. Finally Magic Leap will be available in almost all the United States.

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AUGUST 8, 2018

A smattering of news outlets including Wired, CNBC, The Verge, Wall Street Journal and MIT’s Technology Review were granted Magic Leap One demos in connection with the availability of pre-orders today. I found the piece by Rachel Metz at the MIT Technology Review to be the most enlightening of the articles written about Magic Leap One’s launch, with Metz writing that Magic Leap still won’t offer a clear description of how its technology operates.

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DECEMBER 14, 2016

Update: We received the following statement from Magic Leap about the departure: “Andy Fouche will no longer serve as VP of Public Relations for Magic Leap, Inc. As we sprint full steam ahead toward the launch of Magic Leap One, we are excited to have Brenda Freeman on board as our Chief Marketing Officer. A LinkedIn profile for Fouché lists him formerly in the Magic Leap position. Mixed Reality andy fouche departure Magic Leap PR

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Next Reality AR

AUGUST 23, 2018

One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device. On Thursday, some of that magic was uncovered as the Magic Leap One was completely disassembled by repair engineers, revealing the delicate innards of the device and detailing how it delivers its augmented reality experiences.

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