Road to VR

JUNE 12, 2023

So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Make no mistake, this no compromise MR device appears to get many things right for AR at a premium cost. No doubt (and if rumors are true) there were many debates at Apple HQ about VR.

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Everything VR & AR

NOVEMBER 9, 2023

Tom is Director of Product, AR Platforms at Niantic. Tom leads product strategy and development of Niantic’s Lightship Unity SDK (ARDK), WebAR platform (8th Wall), and AR Ads. Come listen as we catch up with Tom and discuss the advancements Niantic continues to bring to the AR development space.

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XR Today - Mixed Reality tag

AUGUST 9, 2022

Unity Technologies has teamed up with Microsoft Azure to add the former’s Create Solutions to the Cloud, allowing users to distribute games across Windows and Microsoft Xbox systems. Digital, and others require cloud workflows capable of global access and use.

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AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. billion by 2023.

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ARPost

DECEMBER 23, 2021

Last Friday, December 17, The VR/AR Association held a one-day event dedicated to the metaverse and avatars as part of the Immerse Global Summit Series. How are we going to transport attributes from the physical world to the digital world?”. See Also: 2021 VR/AR Association Global Summit: Metaverse, Convergence, and Adoption. “We

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AR Insider

JULY 21, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. P icking up where we left off in examining Niantic’s business strategy, its biggest move may be yet to come. These include tools that work towards democratizing advanced AR capability for developers.

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AR Insider

JULY 10, 2020

Like other areas of digital transformation, will new habits and discoveries form during this period that are semi-permanent? As she examined in her recent VR/AR Summit talk (video below), this is a strong signal for the long-term growth of eCommerce. ” An important offshoot of this trend involves AR Commerce.

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ARPost

APRIL 13, 2020

We didn’t have to shake the tree very hard to find someone that we were excited to talk to but we couldn’t pass up the opportunity to talk with the good folks at Unity. What Is Unity? The name “ Unity ” probably sounds familiar to you. Unity is the platform that makes this world a reality. More Buzz Around Unity.

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AR Insider

NOVEMBER 13, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue.

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Road to VR

FEBRUARY 14, 2019

TechCrunch reports that Facebook CEO Mark Zuckerberg sent a four page internal email to key executives at the company which outlined the strategic thought process guiding the company’s early dive into AR and VR. Therefore, our goal is not only to win in VR / AR, but also to accelerate its arrival.

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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AR Insider

DECEMBER 3, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Fun & Games.

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VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers. ZapBox users can leverage ZapWorks to generate content and then instantly view through the ZapBox app. “We

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ARPost

JULY 10, 2020

Users will now be served banner ads that feature 3D models and animations that are interactive and dynamic. New mediums like AR and VR will usher in dramatic new forms of advertising, such as AR cloud-based persistent placements and Metaverse -like second worlds with digital real estate and billboards. Guest Post.

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AR Insider

MARCH 24, 2020

As we roll into 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes. But there are also confidence signals.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Mixed Reality as a milestone for AR glasses We are all seeing how every VR headset now has also mixed reality features.

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XR Today - Virtual Reality

JUNE 20, 2022

Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. The project started with 3D content creation, and is now evolving to include AR and VR presentations. Arksen, Varjo and Unity. Kelloggs and Accenture.

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VRScout

DECEMBER 23, 2018

Huge, the Brooklyn based ad agency is using AR to breath new life into traditional print media. They are always chockfull of awesome ideas put together by a bunch of gift experts. Finding each AR easter egg will require you to download an app that you can access through the catalog, and scan each page to see what pops out.

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VRScout

AUGUST 31, 2017

AR Museum lets you create your own masterpiece with augmented reality. Back in 2015, Disney developed AR technology that could bring coloring books to life through live texturing , the process of capturing a 2D drawing to create a 3D augmented-reality image in real-time. AR Museum, which was built with the Unity 5.5

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AR Insider

OCTOBER 17, 2019

This article is the latest in our AR Ad Tracker series. It examines ad campaigns that utilize AR visualization such as product try-ons, and their results. Evidence continues to roll out for AR’s efficacy as an ad medium. The latest evidence on the brand engagement side of the AR ad spectrum is Miller Lite’s St.

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Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work. Look no further!

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XR Today - Virtual Reality

OCTOBER 5, 2022

In the AEC environment, XR solutions are quickly becoming a critical part of the modern workflow. AR and MR solutions can make it easier to show projects to clients, giving them an insight into what a finished result might look like. There are even tools available with built-in hand and eye tracking. Magic Leap.

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We’re not just going to be using VR and AR to make games, we’re going to tell stories and create worlds.

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Upload VR

MAY 2, 2024

Apple isn't the first AR or VR company to target an expensive headset at enterprises. Another dark horse in the enterprise AR space could be Meta's Quest 3. This lowers the cost, time, and complexity of companies adopting headset-based AR in a way that other companies dependent on Unity and Unreal engine won't be able to easily match.

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Voices of VR

NOVEMBER 5, 2019

Tony Parisi is the Head of AR/VR Ad Strategy at Unity Technologies, and he’s committing to taking an ethical approach to advertising. Much of the.

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The Ghost Howls

JUNE 26, 2023

While people prepare to go on vacation, the XR news starts becoming less than before… but I’m still here telling you which are the most important ones! But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

XR devices are all over the headlines this month; the release of the Apple Vision Pro has brought spatial computing/mixed reality wearables to the forefront of emerging workplace and consumer-based digital solutions. Bingo Wu AR glasses offer immense potential across various B2B applications.

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The Ghost Howls

JANUARY 24, 2022

Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The AR headset is codenamed Project Iris , and it should be a standalone headset resembling ski goggles that is able to perform mixed reality. The 8th Wall partners with Emodo for AR ads.

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XR Today - Augmented Reality tag

OCTOBER 27, 2023

To date, Magic Leap is transforming its business to support the enterprise adoption of its augmented reality (AR) platform technologies, it said at the time. Based on the current developments taking shape in the virtual, augmented, and mixed reality (VR/AR/MR) market, Rosenberg aims to help his company evolve. ”

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XR Today - Augmented Reality tag

FEBRUARY 27, 2024

This week, at the Mobile World Congress in Barcelona, Spain, Taqtile, a leader in AR instructional solutions, is showcasing its now deepened support of Microsoft services to boost the usability of its immersive solution in demanding industrial environments.

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Using AR and VR, many people were able to continue working , remodel their homes, stay fit , and discover new ways of having fun. The VR/AR Global Summit 2021 (European Edition). When: September 29 – October 1.

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Road to VR

FEBRUARY 25, 2017

Unity’s Tony Parisi weighs in on how we might come to find it. Today we hear from Tony Parisi, Head of VR & AR at Unity. He is currently Head of VR and AR at Unity Technologies, where he oversees the company’s strategy for virtual and augmented reality. Tony Parisi.

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XR Today - Virtual Reality

NOVEMBER 29, 2022

Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment. Using the RestAR and Unity landscape, Decker’s global sales representatives have been able to start presenting 3D samples to buyers in virtual showrooms.

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XR Today - Mixed Reality tag

OCTOBER 11, 2023

John Riccitiello, President, Chief Executive Officer, and Chairman, Unity Technologies , has immediately stepped down from his position at the firm. The executive decided to resign from his post after the ongoing debacle with Unity’s pricing structure change last month.

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The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Brick after brick, Apple is building its full AR ecosystem in front of our eyes. TikTok enters the AR advertisement field.

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XR Today - Virtual Reality

JANUARY 29, 2024

Today, as we celebrate two decades of pioneering VR, we’re excited to unveil our strategy for the next phase of growth and innovation. The news follows Virtualware becoming recognized by the Brandon Hall Group for its operational excellence, winning a Gold Award for Edtech Excellence in the Best AR/VR Solution category last week.

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The AR Show

JANUARY 21, 2020

A major hurdle for AR Smartglasses is the system's ability to understand user intent. Timoni West, the Director of XR Research at Unity, joined the podcast in 2019 to share her perspective on tackling the future of human-computer interaction. Prior to Unity, Timoni has worked as a product designer at Flickr and Foursquare.

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