XR Today - Augmented Reality tag

FEBRUARY 5, 2024

XR devices are all over the headlines this month; the release of the Apple Vision Pro has brought spatial computing/mixed reality wearables to the forefront of emerging workplace and consumer-based digital solutions. Bingo Wu AR glasses offer immense potential across various B2B applications.

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AR Data Healthcare Industry 85

ARPost

JUNE 2, 2023

Magic Leap: Let’s Get to Work “The vision of AR that some legacy tech companies are promising is still years out, is not years or months or days out,” Magic Leap CEO Peggy Johnson said in her keynote. “The small team at Magic Leap has made something that many larger companies are still struggling to achieve.”

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Voices of VR

OCTOBER 5, 2023

I interviewed CNET writer Scott Stein at Meta Connect about his first impressions of the Quest 3, Rayban Meta Smartglasses, AI, and Meta’s strategy as they move into Mixed Reality. See more context in the rough transcript below. Music: Fatality

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Unity Strategy Unreal Tips 70

XR Today - Virtual Reality

NOVEMBER 14, 2022

Increasingly, the headsets used to navigate the digital space are evolving, becoming more lightweight, efficient, and feature-rich. We’re progressing towards a world where true-to-life holographic images in AR and MR are no longer a science-fiction concept.

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Road to VR

JULY 29, 2019

OpenXR, a widely supported initiative which aims to streamline AR/VR development across headsets and platforms, has reached its 1.0 It’s a major milestone, according to Khronos Group which has overseen development of the standard by a consortium of many of the biggest names in the AR/VR sector. release today. OpenXR 1.0

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

RT3D engines have emerged as one of the most valuable tools for designing immersive AR/MR/VR experiences. Step 2: A Guide to RT3D Use Cases Once a company understands the potential of RT3D engines, the next step is developing a strategy based on specific goals and use cases.

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The Ghost Howls

SEPTEMBER 27, 2022

The device also features an RGB camera, so that to provide color passthrough AR. The great news from this week is that the company has brought Niantic Lightship VPS into its engine, so now it is possible to use VPS from a web AR application. The headset is also very small and lightweight thanks to the use of pancake lenses.

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XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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XR Today - Mixed Reality tag

JULY 27, 2023

In addition, firms are lauding the value of XR learning and the attention economy, which spans virtual, augmented, and mixed reality (VR/AR/MR) devices. Also, some hire their own Unity or Unreal Engine developers or licenced out those software developer kits (SDKs).

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. What is interesting for us is the last line “adoption and support of ARKit features and future VR features into Unreal Engine by their XR team”. Other relevant news. Image by Epic Games). Notice that Apple talks about “future VR features” that it is going to implement. This is huge.

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Upload VR

JUNE 6, 2022

Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough. RealityKit also handles networking for multiplayer AR apps, meaning developers won’t need to be network engineers to develop shared AR experiences.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. If it is true, it confirms that Apple has no mainstream plans for this device, and it will bet on true AR glasses for the mainstream. Anyway, we’ll see… these are all speculations.

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The Ghost Howls

DECEMBER 27, 2021

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. Then, it guarantees that there is an open-source alternative to Unity and Unreal, so if in the future Meta wants to build its own engine, it could start doing that by forking Godot.

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The Ghost Howls

MARCH 16, 2020

The AR startup is in big troubles : after having overhyped its device for years and having collected billions of investments, it just delivered a HoloLens clone. A bizarre strategy, that doesn’t surprise me anymore, though. invested in AR and VR companies. A new interesting AR project is thriving on Kickstarter.

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XR Today - Mixed Reality tag

AUGUST 1, 2023

Conversely, at the enterprise level, Lamina1, Croquet, Siemens, Unity, Meta, Ready Player Me, and others have leveraged their technologies at the grassroots level. We also cover the company’s open metaverse strategy and the role that the creative content and avatar economies will play in the near future.

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4.

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XR Today - Virtual Reality

DECEMBER 22, 2022

Thanks to international economic challenges and perceived pressure on Meta’s core business strategies led to broad media scepticism concerning the company’s extended reality (XR) goals. He added, “these are moments that truly test people’s belief in the future.” Refocused Product Portfolio.

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XR Today - Mixed Reality tag

JUNE 22, 2022

The news comes as global entities prepare to design, test, and deploy the Metaverse, a merger of the Internet with spatial computing features and incorporating rising technologies such as virtual, augmented, and mixed reality (VR/AR/MR), digital twins, real-time 3D content, and others. Metaverse Standards Forum Flow Chart. PHOTO: MSF.

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XR Today - VR Headsets tag

OCTOBER 31, 2023

Last week, Augmented World Expo EU (AWE) 2023 hosted its yearly event highlighting recent innovations in enterprise-grade AR/VR/MR solutions, as well as related emerging technology such as genAI, digital twins, and geospatial tech. The firms are collaborating to improve the opportunities for leveraging AR wearables in the workplace.

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Training Industry Strategy AR 98

The Ghost Howls

FEBRUARY 12, 2019

When I interviewed Kevin Williams , an expert in the LBVR market, he said that there are also some experiments with location-based augmented reality and he mentioned a Japanese arcade AR game called HADO. Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. teams for Japan.

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The Ghost Howls

AUGUST 16, 2020

What is worrisome the most is that it is unclear what will happen to all the other amazing XR projects that Mozilla was managing like the WebXR framework A-frame or the WebXR exporter for Unity. Nreal is one of the most interesting AR gadgets (read my review here ), and $300 is a steal for such a device. Prepare your wallets!

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The Ghost Howls

AUGUST 11, 2019

Rumors talk about a Samsung AR/VR hybrid standalone headset powered by Qualcomm Snapdragon 855 that should come in the future. And the Note 10+ is able to scan objects and reconstruct them in 3D , letting you animate them by moving your body… something that is overly cool for AR. So, the Gear VR has died, but XR is not.

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XR Today - Mixed Reality tag

APRIL 20, 2023

Today, we’re looking at some of the leading vendors in the extended reality ecosystem, producing solutions targeted at the Arts and Entertainment market. Creal Exploring the possibilities of the AR and mixed reality landscape, Creal develops light-field display technology, to combine digital assets and content with the real world.

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XR Today - Mixed Reality tag

MARCH 21, 2023

Unfortunately, even as hardware and software solutions in the MR, AR, and VR landscapes continue to evolve, there’s something holding XR evolution back: streaming. This means every business can access the most complex VR, AR, and MR experiences from a remote server without huge initial costs.

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.

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Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. ” Facebook already has internal plans for the next five years and most of these new plans, and excitement, are about augmented reality. Is VR going to turn into AR? It’s clear there are two separate camps.

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XR for Business Podcast

JANUARY 20, 2020

Most people know VR and AR as if kind of something in the last five years. I don’t know if you realize, 82 percent of universities have tried VR and AR. So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them?

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AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JANUARY 20, 2020

Most people know VR and AR as if kind of something in the last five years. I don’t know if you realize, 82 percent of universities have tried VR and AR. So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them?

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AR Machine Learning Government Virtual Reality 78

Ryan Schultz

AUGUST 23, 2022

In the years since, these essays have been read by millions of people as the Metaverse has transitioned from the world of paperback science fiction to the front page of the New York Times and corporate strategy reports around the world. There are several hypothesized strategies to minimize “Metaverse abuse.”

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Motion Capture Strategy Virtual World Examples 78

XR for Business Podcast

JANUARY 20, 2020

Most people know VR and AR as if kind of something in the last five years. I don't know if you realize, 82 percent of universities have tried VR and AR. So you don't know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them?

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AR Machine Learning Government Virtual Reality 60

The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. And while Unreal Engine already supports OpenXR, Unity is a bit lagging, but support is coming in 2021. Enter the matrix in AR.

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The Ghost Howls

OCTOBER 31, 2018

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. The science fiction leap was “You are inside the internet now. It is possible for people to create these innovative things in AR, VR, movies if they are allowed to innovate.

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XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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Strategy Augmented Reality Machine Learning AR 78

XROM

JULY 18, 2021

In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. He has a special interest and focus on emerging technologies including #VR #AR #MR #AI. He also Hosts XROM the 1st of its kind AR/VR focussed #Podcast from India. However, in June 2020, a U.S. 8- Eddie Lou.

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XR for Business Podcast

MARCH 17, 2020

The main mission was to democratize VR and AR around the world. And we actually tried to tackle this problem with the help of major headset manufacturers – Oculus, HTC, Leap Motion, Intel — and they supported us to create VR/AR labs around the world. They reach to us after hearing about VR/AR.

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XR for Business Podcast

MARCH 17, 2020

The main mission was to democratize VR and AR around the world. And we actually tried to tackle this problem with the help of major headset manufacturers – Oculus, HTC, Leap Motion, Intel — and they supported us to create VR/AR labs around the world. They reach to us after hearing about VR/AR.

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