The Ghost Howls

MAY 13, 2024

Object tracking : Hyperion allows the Leap Motion Controller 2 camera to track AR Markers (also known as fiducial markers) enabling tracking of any object. But it is thanks to research projects like this that in the next years, we will arrive at having AR glasses we can wear every day.

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The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. What is interesting for us is the last line “adoption and support of ARKit features and future VR features into Unreal Engine by their XR team”. Other relevant news. Image by Epic Games). Notice that Apple talks about “future VR features” that it is going to implement. This is huge.

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ARPost

JUNE 2, 2023

Magic Leap: Let’s Get to Work “The vision of AR that some legacy tech companies are promising is still years out, is not years or months or days out,” Magic Leap CEO Peggy Johnson said in her keynote. “The small team at Magic Leap has made something that many larger companies are still struggling to achieve.”

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Road to VR

JULY 29, 2019

OpenXR, a widely supported initiative which aims to streamline AR/VR development across headsets and platforms, has reached its 1.0 It’s a major milestone, according to Khronos Group which has overseen development of the standard by a consortium of many of the biggest names in the AR/VR sector. release today. OpenXR 1.0

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Voices of VR

OCTOBER 5, 2023

I interviewed CNET writer Scott Stein at Meta Connect about his first impressions of the Quest 3, Rayban Meta Smartglasses, AI, and Meta’s strategy as they move into Mixed Reality. See more context in the rough transcript below. Music: Fatality

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Upload VR

JUNE 6, 2022

Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough. RealityKit also handles networking for multiplayer AR apps, meaning developers won’t need to be network engineers to develop shared AR experiences.

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ARVR

DECEMBER 1, 2021

Through the master course Content Strategy at the FH Joanneum and the course on Web 3.0 AR brings digital content and information into the real world. For example, people are able to try on clothes digitally or take guitar lessons in a shared 3D space, without leaving their apartment. Trending AR VR Articles: 1.

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The Ghost Howls

JULY 17, 2023

Lucovsky was before working on a similar effort at Meta, where he was developing an operating system for AR glasses, but he left after one of the many scandals of that company. left Google because of “the recent changes in AR leadership and Google’s unstable commitment and vision”. Kudos to him. how can Europe dominate Web 4.0???

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4.

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ARVR

MARCH 19, 2021

Sales practices are constantly evolving. There are always new ways to serve the buyer’s increasing expectations and demands. The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. Enter The Monarchy 3.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

RT3D engines have emerged as one of the most valuable tools for designing immersive AR/MR/VR experiences. Step 2: A Guide to RT3D Use Cases Once a company understands the potential of RT3D engines, the next step is developing a strategy based on specific goals and use cases.

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The Ghost Howls

MARCH 16, 2020

The AR startup is in big troubles : after having overhyped its device for years and having collected billions of investments, it just delivered a HoloLens clone. A bizarre strategy, that doesn’t surprise me anymore, though. invested in AR and VR companies. A new interesting AR project is thriving on Kickstarter.

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XR Today - VR Headsets tag

OCTOBER 31, 2023

Last week, Augmented World Expo EU (AWE) 2023 hosted its yearly event highlighting recent innovations in enterprise-grade AR/VR/MR solutions, as well as related emerging technology such as genAI, digital twins, and geospatial tech. The firms are collaborating to improve the opportunities for leveraging AR wearables in the workplace.

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XR Today - Virtual Reality

DECEMBER 22, 2022

Thanks to international economic challenges and perceived pressure on Meta’s core business strategies led to broad media scepticism concerning the company’s extended reality (XR) goals. He added, “these are moments that truly test people’s belief in the future.” Refocused Product Portfolio.

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We think that immersive technologies like VR and AR represent the next computing platform,” Parisi told the crowd at Unite.

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XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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XR Today - Mixed Reality tag

JULY 27, 2023

In addition, firms are lauding the value of XR learning and the attention economy, which spans virtual, augmented, and mixed reality (VR/AR/MR) devices. Also, some hire their own Unity or Unreal Engine developers or licenced out those software developer kits (SDKs). XR Today: What are your thoughts on the attention economy?

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XR Today - Mixed Reality tag

JUNE 22, 2022

The news comes as global entities prepare to design, test, and deploy the Metaverse, a merger of the Internet with spatial computing features and incorporating rising technologies such as virtual, augmented, and mixed reality (VR/AR/MR), digital twins, real-time 3D content, and others. Metaverse Standards Forum Flow Chart. PHOTO: MSF.

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The Ghost Howls

MAY 11, 2020

Mothers and grandmothers are the best, and they care about us during the good and the hard times… their love is infinite. A big and warm hug to all of them And while we celebrate our mommies, let’s read some cool AR/VR news! Investments in AR/VR companies are at 2013 level. Top news of the week. Image by Oculus).

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The Ghost Howls

FEBRUARY 12, 2019

When I interviewed Kevin Williams , an expert in the LBVR market, he said that there are also some experiments with location-based augmented reality and he mentioned a Japanese arcade AR game called HADO. Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. teams for Japan.

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XR Today - Mixed Reality tag

APRIL 20, 2023

Today, we’re looking at some of the leading vendors in the extended reality ecosystem, producing solutions targeted at the Arts and Entertainment market. Creal Exploring the possibilities of the AR and mixed reality landscape, Creal develops light-field display technology, to combine digital assets and content with the real world.

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Bernard Marr

OCTOBER 11, 2023

Alternatively, you could use augmented reality (AR) technology to superimpose instructions and actions over the real-world product via the customer’s smartphone. Thanks to metaverse-building tools like Unreal Engine 5, it’s easy to build your own virtual world where colleagues can collaborate.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. If it is true, it confirms that Apple has no mainstream plans for this device, and it will bet on true AR glasses for the mainstream. Anyway, we’ll see… these are all speculations.

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XR Today - Mixed Reality tag

MARCH 21, 2023

Unfortunately, even as hardware and software solutions in the MR, AR, and VR landscapes continue to evolve, there’s something holding XR evolution back: streaming. This means every business can access the most complex VR, AR, and MR experiences from a remote server without huge initial costs.

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XR for Business Podcast

JANUARY 20, 2020

Most people know VR and AR as if kind of something in the last five years. I don’t know if you realize, 82 percent of universities have tried VR and AR. So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them?

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XR for Business Podcast

JANUARY 20, 2020

Most people know VR and AR as if kind of something in the last five years. I don’t know if you realize, 82 percent of universities have tried VR and AR. So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them?

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AR Machine Learning Government Virtual Reality 78

Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. ” Facebook already has internal plans for the next five years and most of these new plans, and excitement, are about augmented reality. Is VR going to turn into AR? It’s clear there are two separate camps.

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Bernard Marr

OCTOBER 15, 2023

While virtual and augmented reality (VR/AR) applications are just beginning to be used in industry, gamers have been using headsets to enter fully immersive worlds for years. VR Gaming Continues To Grow, And A Resurgence Of AR?

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Trends Video Gaming Industry 52

The Ghost Howls

MAY 31, 2021

This has not been the most interesting week in AR, VR, but I think that in the next times we’ll see some shots fired: in some days there will be the F8, the official shipment of the Vive Pro 2, then the Apple WWDC conference! Unreal Engine 5 gets released in Early Access. Lumus Maximums shows an impressive AR prototype.

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.

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XR for Business Podcast

JANUARY 20, 2020

Most people know VR and AR as if kind of something in the last five years. I don't know if you realize, 82 percent of universities have tried VR and AR. So you don't know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? Affordable.

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AR Machine Learning Government Virtual Reality 60

The Ghost Howls

OCTOBER 15, 2018

It is a set of very high-quality headphones that are able to offer truly immersive and spatial audio, with a unique feature that lets you blend the audio of the AR experience and of your real world in an optimized way. Kill coakroaches and similar animals that are infesting your house; Super Zeros. But with another name.

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XROM

JUNE 5, 2023

Apple's strategy of launching cutting edge, flagship products at luxury prices that then become mainstream over time has characterized product categories from the iPhone to the Apple Watch. Vision Pro Version 3 or 4, with the right, more attainable cost, will likely be key to mainstream consumer uptake.

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India Industry Apple Government 72

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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Strategy Augmented Reality Machine Learning AR 78

VRScout

FEBRUARY 25, 2019

It’s no secret that Microsoft’s mixed reality strategy is centered around its Intelligent Cloud, and the Intelligent Edge; therefore the HoloLens team has worked very closely with Azure to bring it all together in one sleek package. So, here’s the full low-down on Microsoft’s newest immersive device: It’s all about the Cloud.

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The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. And while Unreal Engine already supports OpenXR, Unity is a bit lagging, but support is coming in 2021. Enter the matrix in AR. Felix and Paul are recording an immersive movie on the ISS.

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