ARPost

JANUARY 4, 2022

How is artificial intelligence used to enhance emerging technologies, particularly AR, VR, and MR? Artificial Intelligence in AR. However, some strategies that use AR are limited by traditional and non-AI approaches. However, some strategies that use AR are limited by traditional and non-AI approaches.

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AR Insider

MAY 3, 2022

Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? To show rather than tell, we dive into 3 mini case studies for web AR marketing campaigns. This post appeared first on AR Insider.

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Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017.

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VRScout

NOVEMBER 17, 2022

Nreal announces three big updates for its Nreal Air AR hardware. Nreal, a leading provider of consumer-ready augmented reality (AR) glasses, has announced that the chic-looking Nreal Air glasses now support major video games consoles such as the Xbox Series X/S, PS5, and Steam Deck thanks to a new firmware update.

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ARPost

MAY 6, 2022

Last Thursday, Camera IQ , an easy-to-use AR design tool, announced its support for the increasingly popular short-form video platform and its augmented reality development platform Effect House, enabling quick and easy creation of AR effects. Without any paid promotion, the AR effect has already got over 4 million views.

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AR Insider

MAY 10, 2022

Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? To show rather than tell, we dive into a case study from Home Depot's Web AR execution. This post appeared first on AR Insider.

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ARPost

AUGUST 6, 2021

At the heart of mitigating the huge disruptions in our lives are immersive technologies. There is no doubt about it, the global pandemic has led to an AR/VR accelerated adoption at all levels: individual and business. The Biggest Trend Notable in Analyzing AR/VR Accelerated Adoption: Spending. billion in 2021, an 88.6%

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AR Insider

DECEMBER 8, 2020

Though there are lots of developments and new insights, the topical containers that house those insights are beginning to coalesce into standard buckets. We’re talking mobile AR engagement & monetization; AR cloud development; enterprise AR and the gradual march of VR. Prediction 1: AR Glasses Inch Forward.

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VRScout

JANUARY 15, 2023

AR filters, NeRF technology, and VR come together for a futuristic McDonald’s AAPI campaign. The company behind those famous french fries and Big Macs aims to connect with its consumers through an immersive metaverse experience and a cool augmented reality (AR) filter. For more information visit here.

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VRScout

JULY 31, 2023

It’s the Grammy award-winning artist’s first North American tour in five years and he’s shaking things up by adding a new augmented reality (AR) component to his shows. The post Drake Uses AR Snapchat Lens To Make Audience Cry On Tour appeared first on VRScout. We can’t wait to see how other artists use it!”

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EON Reality

JUNE 4, 2020

How can educators adopt a project based learning strategies in AR/VR on the AVR Platform? From this video, draw inspiration from the ways in which the AVR platform can be used for authentic assessment, active learning, peer to peer strategies or competency based instruction.

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ARPost

AUGUST 7, 2023

When a game studio offered to stage an alien invasion right here in my neck of the woods, I shelved my concerns about violent video games and picked up my mobile phone to see what Alien Invasion AR FPS is all about. In Alien Invasion AR FPS , you play the part of a resistance fighter in this sort of Sci-Fi “Red Dawn” situation.

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ARPost

FEBRUARY 3, 2023

AR creation tool Blippar has long offered its creation tool Blippbuilder, which recently implemented a “freemium” pricing model. Naturally, the tool was built around smartphones, which is how most people still experience AR. At the time, I got very excited about what Blippar was doing in AR,” said Prasannan. “To

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ARPost

NOVEMBER 12, 2019

Instagram’s launch of its new AR feature has created a massive opportunity for brands, offering a dynamic new way to advertise and drive e-commerce. The feature enables brands to build catalogs of their products in 3D, as well as AR lenses, allowing users to interact with these experiences and create their own personalized content.

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VRScout

SEPTEMBER 9, 2022

Coca-Cola and Tomorrowland are teaming up for a kickass musical augmented reality (AR) experience that has you stepping into the Coca-Cola Dreamworld universe. The post Coca-Cola & Tomorrowland Launch AR Music World appeared first on VRScout. Try it out for yourself by clicking here. Image Credit: Coca-Cola Company.

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ARPost

MARCH 25, 2022

People are expectant of Magic Leap’s soon-to-be-released enterprise AR glasses. While Magic Leap may have dazzled consumers with its AR headset that launched almost four years ago, this is not its goal this time around. Still, Johnson admits that the hype around the metaverse has returned the spotlight to AR and VR.

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ARVR

AUGUST 20, 2021

New requirements are gradually added as it evolves. Trending AR VR Articles: 1. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. Still, there is a general lack of standardized and adequate testing strategies for reality-based applications. How VR could bring transhumanism to the masses 2.

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ARPost

NOVEMBER 9, 2022

The Role of AR and VR in Creating Phygital Experiences. To create immersive experiences while ensuring smooth omnichannel journeys, AR and VR play a crucial role. Innovative AR and VR applications effectively meet the consumer demand for phygital experiences in the various channels they use.

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Road to VR

OCTOBER 29, 2017

I had a chance to sit down with Clay Bavor , Google’s Vice President for Augmented and Virtual Reality to talk about their latest AR & VR announcements as well as how Google’s ambient computing and AI-driven conversational interfaces fit into their larger immersive computing strategy. Support Voices of VR.

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AR Insider

AUGUST 26, 2021

New Study Projects Headworn AR Revenue to Reach $17.7 ARtillery Intelligence publishes its five-year outlook for headworn AR revenues. –. SAN FRANCISCO, August 26, 2021: ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $1.6 Billion by 2025. billion in 2020 to $17.7

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AR Insider

APRIL 6, 2021

Picking up where we left off in the last installment in this series, AR’s fully actualized form hasn’t arrived yet. We’re talking of course about AR glasses. This is the AR modality that will unlock the technology’s true potential. While mobile AR has achieved scale, it’s not AR’s endgame.

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AR Insider

APRIL 15, 2021

T hough we spend ample time examining consumer-based AR applications and strategies, greater near-term impact is seen today in the enterprise. As is the case with many emerging technologies, enterprise AR spending has erstwhile outweighed its consumer equivalent. Enterprise AR: Best Practices & Case Studies, Volume One.

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Road to VR

JANUARY 16, 2020

Of the many granted, here’s a few of the most interesting AR/VR patents we’ve found: Beamsplitter assembly for eye tracking in head-mounted displays. SEE ALSO Facebook's Mark Zuckerberg Thinks AR/VR is a Solution to the Housing Crisis. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR.

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AR Insider

NOVEMBER 24, 2020

Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. This includes paid/sponsored AR lenses that let consumers visualize products on “spaces & faces.”. Advertising is one of the most lucrative AR subsectors, on pace to reach $1.41

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AR Insider

NOVEMBER 19, 2020

O ne of the common rallying cries of the AR industry is that the technology’s use in ubiquitous smartphones makes it a strong forbear to AR’s eventual manifestation in glasses form. We stand behind that concept, given that mobile AR conditions consumers to spatial experiences. Trojan Horse. Softer Landing.

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AR Insider

MAY 20, 2021

I n a rather large moment for the AR industry, Snap today unveiled developer-facing AR glasses. That’s right, Spectacles are now true AR glasses. Before going into hardware specs and strategy, one point to reiterate is the key qualifier above: ‘developer-facing.’ Under the Hood. Doubling Down.

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ARPost

NOVEMBER 1, 2022

I have a lot of sports fans playing a turn-based strategy game and they don’t even realize it,” said Choi. Flexagons” are the character pieces that the game and the AR components are built around. Where’s AR? So far, we haven’t explicitly mentioned how AR plays into the game. More on that later.

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AR Insider

SEPTEMBER 26, 2023

After examining Snap's strategy around Lens Studio in the last installment of this series, we pan back to examine supporting efforts to bring AR to brands' in-house development environments. This post appeared first on AR Insider.

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AR Insider

MARCH 30, 2021

Picking up where we left off in the last installment in this series, mobile AR is warming people up to spatial experiences, which could provide a softer landing for eventual AR glasses. Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Warming Up . Part V: Apple. Trojan Horse.

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VRScout

OCTOBER 25, 2020

Shape Immersive stepped in to develop a 3D eCommerce strategy that would bring customers as close to Solgaard’s products as possible without physically holding them in their hands. Shape Immersive leveraged augmented reality (AR) to bring the carry-on close to life online. That’s where spatial computing can help.

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AR Insider

AUGUST 4, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. P icking up where we left off in examining Niantic’s business strategy, one remaining question is its path forward. It also goes back to AR-lead Ross Finman’s design principles we’ve examined.

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AR Insider

FEBRUARY 14, 2020

Snapchat is the engagement and revenue leader in consumer AR. This is driven largely from the high-frequency usage it’s been able to achieve for AR lenses, and its ability to monetize them. Broadly, this stems from Snap’s AR focus and alignment with its core “ camera-company ” ethos. Broader Canvas.

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XR Today - Virtual Reality

MARCH 8, 2024

According to recent data released by the IDC Worldwide Quarterly AR/VR Headset Tracker, the global market for XR headsets witnessed a significant growth of 130.4% This reflected the situation in many other markets, and AR/VR was not immune to them. year over year during the fourth quarter of 2023. per cent year-on-year.

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ARPost

JANUARY 30, 2023

Games are the largest use case for consumer VR and AR. While VR and AR remain a comparatively small segment of the games industry, the industry is taking notice as VR hardware in particular improves. The GDC ’s State of the Game Industry Report for this year is by no means dedicated to VR and AR.

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AR Insider

AUGUST 10, 2021

T here’s growing sentiment in the mobile AR world that apps aren’t the optimal vessel. Can AR break that cycle? And if so, could web AR be the answer? What is web AR? In short, it delivers AR experiences through the mobile browser. There, “activation energy” dampens already-challenged AR adoption.

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ARVR

JANUARY 2, 2023

Like many emerging technologies, AR is feeling its way around and growing into its own skin. One of those opportunities showing early promise is AR shopping. But how does AR play in? Among other things, Google uses its influential position to incubate and expose AR. AR now joins that effort.

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ARPost

MAY 25, 2023

The VR/AR Association held a VR Enterprise and Training Forum yesterday, May 24. The VR/AR Association Gives Enterprise the Mic The VR/AR Association hosted the event, though non-members were welcome to attend. He also presented modern AR as a stepping stone to a largely MR future for enterprise. “We

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