AR Insider

NOVEMBER 19, 2020

O ne of the common rallying cries of the AR industry is that the technology’s use in ubiquitous smartphones makes it a strong forbear to AR’s eventual manifestation in glasses form. We stand behind that concept, given that mobile AR conditions consumers to spatial experiences. Trojan Horse. Softer Landing.

Wearables 332

Wearables AR Apple Strategy 332

XR Today - Augmented Reality tag

FEBRUARY 27, 2024

This week, at the Mobile World Congress in Barcelona, Spain, Taqtile, a leader in AR instructional solutions, is showcasing its now deepened support of Microsoft services to boost the usability of its immersive solution in demanding industrial environments.

Microsoft 85

Microsoft Spain Unity Europe 85

Road to VR

OCTOBER 12, 2022

Quest 2 users will soon be able to play Xbox games thanks to a growing partnership between Meta and Microsoft announced at Connect that will not only bring Xbox Cloud Gaming to the platform, but also a host of Windows productivity tools. ” Just who that “closed ecosystem” company is at this point remains to be seen.

Microsoft 245

Microsoft Gaming Apple Tools 245

AR Insider

MARCH 30, 2021

Picking up where we left off in the last installment in this series, mobile AR is warming people up to spatial experiences, which could provide a softer landing for eventual AR glasses. Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Warming Up . Part V: Apple. Trojan Horse.

Wearables 306

Wearables AR Strategy Apple 306

AR Insider

NOVEMBER 25, 2020

W hat’s the state of AR as we enter 2021? We recently did just this with AR Insider partner Matt Maher for his view on AR growth drivers. As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. Click To Tweet.

AR 351

AR Retail Microsoft Trends 351

ARPost

JANUARY 30, 2023

Games are the largest use case for consumer VR and AR. While VR and AR remain a comparatively small segment of the games industry, the industry is taking notice as VR hardware in particular improves. The GDC ’s State of the Game Industry Report for this year is by no means dedicated to VR and AR.

Industry 391

Industry AR Gaming Survey 391

AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

Wearables 274

Wearables AR Microsoft Apple 274

ARPost

JULY 27, 2020

Future marketing specialists can start their career specializing in the latest technologies thanks to a new AR marketing course offered by Brock University in Canada. Why the Need for an AR Marketing Course? Thus, they need in-depth learning through the AR marketing course to understand the use cases and benefits of AR in business.

Canada 441

Canada Course AR Augmented Reality 441

Road to VR

MAY 2, 2017

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. Support Voices of VR.

Strategy 138

Strategy Unity AR Gaming 138

Road to VR

SEPTEMBER 19, 2023

Leaked documents relating to Microsoft’s business strategy for Xbox show the company eyeing XR technology but continuing to keep it at arm’s length. Microsoft court case. Road to VR reviewed the entirety of a trove of documents that leaked this week in connection with an ongoing Federal Trade Commission v.

Microsoft 222

Microsoft Strategy Hardware Virtual Reality 222

AR Insider

MAY 28, 2021

A s you’ve likely heard, Snap held its annual Partner Summit last week, during which it made the splashy “one-more-thing” announcement that it’s launching AR-enabled Spectacles. As we examined at the time, this is a considerable moment in Snap’s AR lifecycle. Snap Unveils AR Glasses. World Facing.

AR 304

AR Google Tools Retail 304

Road to VR

MARCH 18, 2019

OpenXR is a royalty-free standard for cross-platform VR and AR development. It’s backed by many of the biggest names in the VR and AR industries and has been in development by the consortium for two years now, organized by Khronos Group. The group today announced the ratification of OpenXR 0.9,

Microsoft 270

Microsoft Oculus Groups Magic Leap 270

VRScout

FEBRUARY 25, 2019

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. OK, I will be able give a more definite verdict after I actually get a hands-on demo first thing tomorrow, but in the meantime, here are our first impressions from having seen the live demos on the stage here at MWC Barcelona. Spatial Anchors.

Microsoft 312

Microsoft North America United Kingdom China 312

Road to VR

NOVEMBER 2, 2017

In an era where Sony appears to have a significant lead in console sales already, and with PSVR sharpening the system’s competitive edge, pressure is mounting for Microsoft to figure out its Xbox VR strategy. VR and AR intelligence firm Greenlight Insights estimates that Sony has sold 1.5 Moving the Needle. million units.

Strategy 279

Strategy Hardware Microsoft Sony 279

Tech Trends VR

JUNE 25, 2018

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. The VR and AR device global market is predicted to reach circa $1.8 billion in 2016.

Microsoft 243

Microsoft Europe Gaming Trends 243

Tech Trends VR

MAY 8, 2018

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. The most profound technologies are those that disappear. Microsoft sees the “intelligent cloud” as the backbone of this revolution.

Microsoft 235

Microsoft Data Trends Machine Learning 235

Road to VR

JULY 29, 2019

OpenXR, a widely supported initiative which aims to streamline AR/VR development across headsets and platforms, has reached its 1.0 It’s a major milestone, according to Khronos Group which has overseen development of the standard by a consortium of many of the biggest names in the AR/VR sector. release today. OpenXR 1.0

Microsoft 236

Microsoft Oculus Groups Magic Leap 236

XR Today - Mixed Reality tag

AUGUST 9, 2022

Unity Technologies has teamed up with Microsoft Azure to add the former’s Create Solutions to the Cloud, allowing users to distribute games across Windows and Microsoft Xbox systems. Really excited with this even deeper partnership with @Microsoft and @Azure. Fun to announce this today with @BondSarah_Bond [link].

Unity 116

Unity Microsoft Machine Learning Canada 116

XR Today - Mixed Reality tag

OCTOBER 11, 2022

Meta Platforms has launched a strategic partnership to integrate Microsoft Teams on the company’s latest device, the Meta Quest Pro, it was revealed at the Meta Connect 2022 event on Tuesday. Soon, Workrooms will be cross compatible with other Meta products like Portal, and we expect to enable Microsoft Teams for Workrooms.

Microsoft 111

Microsoft Tools Study Strategy 111

XR Today - Mixed Reality tag

AUGUST 19, 2022

Partnering with the Dubai International Finance Centre (DIFC) Fintech Hive and US tech giant Microsoft , the programme aims to back Dubai’s Metaverse Strategy, which includes reaching the top ten metaverse hubs worldwide and support for roughly 40,000 virtual and tech jobs by 2030.

United Arab Emirates 94

United Arab Emirates Microsoft UAE Healthcare 94

XR Today - Mixed Reality tag

JANUARY 8, 2024

The demand for smart glasses in the AR space is accelerating at an incredible pace. In this industry, developers are experimenting with ever-more intuitive screens, lenses, and accompanying XR technologies, to create solution for a range of industries. So, which vendors are currently making waves in the AR smart glasses space?

AR 104

AR Magic Leap Industry Tools 104

Road to VR

MARCH 12, 2020

Magic Leap, the multi-billion dollar AR startup, could be exploring the possibility of a sale, a Bloomberg report maintains, citing people familiar with the matter. Other options reportedly under consideration are potential partnerships and a stake sale. The Plantation, Florida-based company has raised $2.6

Magic Leap 296

Magic Leap AR Florida Strategy 296

XR Today - Augmented Reality tag

MAY 11, 2023

Additionally, people can develop augmented reality (AR) experiences with the platform’s 3D viewing function. According to the tech giant, gaming firms can develop real-world models for AR-based immersive experiences. Developers can also design AR experiences for physical locations via its Geospatial Creator.

Unity 100

Unity Google AR Magic Leap 100

Tech Trends VR

AUGUST 8, 2018

There are plenty of players like Microsoft HoloLens and DAQRI which consistently deliver not only cool demos, but real use-cases for holographic Mixed Reality Click To Tweet. Considering how much flack Microsoft gets for its FOV, it seems unfair to cut Magic Leap any slack on that.

Magic Leap 271

Magic Leap AR Augmented Reality New York 271

XR Today - Mixed Reality tag

NOVEMBER 29, 2023

is a leading enterprise XR industry player that provides an XR software as a service (SaaS) product that allows clients to design and deliver AR/VR/MR workplace applications for various devices, from XR headsets to computers, tablets, and smartphones. SaaS product portfolio to create an umbrella of AR/MR/VR products for enterprise usage.

Strategy 88

Strategy Tips Training Industry 88

ARVR

APRIL 5, 2021

Trending AR VR Articles: 1. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies.

Wearables 130

Wearables AR Strategy Apple 130

VRScout

JANUARY 23, 2017

The Australian Air Force and Saab Australia are trialing the Microsoft HoloLens augmented reality headset as the Australian military evolves into a “fifth-generation fighting force.” Saab’s mixed reality applications program lead, Inger Lawes, praised AR’s potential to improve military training exercises.

Microsoft 150

Microsoft Australia Augmented Reality Training 150

Upload VR

MAY 2, 2024

Microsoft ported Word, Excel, PowerPoint, and Teams. Apple isn't the first AR or VR company to target an expensive headset at enterprises. Magic Leap 2 , Microsoft's HoloLens 2 , and Varjo's XR-4 series all primarily focus on this segment of the market. Another dark horse in the enterprise AR space could be Meta's Quest 3.

Apple 133

Apple Magic Leap Microsoft Unreal 133

Road to VR

MAY 11, 2017

Today Microsoft has unveiled their Windows Mixed Reality motion controllers. The controllers fill in a major gap in Microsoft’s strategy to become the “most complete platform across the broadest range of mixed reality devices and experiences.” Photo courtesy Microsoft via CNET.

Microsoft 222

Microsoft Controllers Hardware Retail 222

XR Today - Augmented Reality tag

FEBRUARY 5, 2024

Interest in AR smart glasses trends is increasing again in 2024. New vendors and existing XR innovators are exploring the growing market. Events and industry professionals are drawing attention to the growing power of AR, and excitement is growing. Products like Google Glass looked “nerdy” and felt uncomfortable to wear.

Trends 84

Trends AR Technology Immersion 84

XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

Magic Leap 93

Magic Leap Microsoft Hardware AR 93

XR Today - Augmented Reality tag

FEBRUARY 5, 2024

XR devices are all over the headlines this month; the release of the Apple Vision Pro has brought spatial computing/mixed reality wearables to the forefront of emerging workplace and consumer-based digital solutions. Bingo Wu AR glasses offer immense potential across various B2B applications.

AR 85

AR Data Healthcare Industry 85

AR Insider

MARCH 11, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Highly Motivated.

Wearables 315

Wearables Google AR Amazon 315

XR Today - Augmented Reality tag

MARCH 6, 2023

Chinese electronics manufacturer Xiaomi has debuted its Wireless AR Glass Discovery Edition, leading to the company’s first-ever wireless augmented reality (AR) smart glasses. With Qualcomm’s industry-leading Snapdragon Spaces platform , Xiaomi can also develop programmes on OpenXR and Microsoft’s MRTK toolkit.

AR 83

AR Head Mounted Display Strategy eBook 83

UploadVR Between Realities podcast

MAY 8, 2017

With technologies like 5G, smartphones are still going to be the place where we see the leading edge of innovation occur with the benefits trickling down to the fledgling industries. The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design. User Experience Is Sub-Par So Far.

AR 149

AR Microsoft Google Magic Leap 149

XR Today - Mixed Reality tag

SEPTEMBER 29, 2022

Already, countless universities and businesses have embraced VR, AR, and MR as tools for better training. GE Healthcare, a market-leading company in the construction of powerful medical equipment, discovered this first-hand when it decided to implement Microsoft HoloLens technology. Implementing New Training Strategies.

Case Study 74

Case Study Education Microsoft Study 74

XR Today - Virtual Reality

OCTOBER 5, 2022

In the AEC environment, XR solutions are quickly becoming a critical part of the modern workflow. AR and MR solutions can make it easier to show projects to clients, giving them an insight into what a finished result might look like. Additionally, Microsoft Mesh also integrates with Microsoft Teams for collaboration.

Construction 302

Construction Magic Leap Unity Architecture 302