AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

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Wearables AR Microsoft Apple 281

Tech Trends VR

MAY 8, 2018

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. The most profound technologies are those that disappear. Microsoft sees the “intelligent cloud” as the backbone of this revolution.

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AR Insider

MARCH 11, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Highly Motivated.

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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ARVR

APRIL 5, 2021

Trending AR VR Articles: 1. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Beyond consumer demand, tech giants are embracing wearables as they align with road maps and growth strategies.

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Wearables AR Strategy Apple 130

AR Insider

FEBRUARY 21, 2020

Speakers’ opinions are their own. Regular AR Insder readers know that we have a longstanding hypothesis that following tech giants’ moves and motivations can reveal AR’s likely trajectory. Looking at the flavors of AR that the big five are developing, they each trace back to their core businesses.

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AR Insider

NOVEMBER 14, 2019

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Though not a new tech category, activity levels are escalating per several signals we’re tracking. The situation is similar with Microsoft. Follow the Money . Its motivation?

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Wearables Trends Amazon Hardware 232

XR Today - Augmented Reality tag

MARCH 6, 2023

Chinese electronics manufacturer Xiaomi has debuted its Wireless AR Glass Discovery Edition, leading to the company’s first-ever wireless augmented reality (AR) smart glasses. With Qualcomm’s industry-leading Snapdragon Spaces platform , Xiaomi can also develop programmes on OpenXR and Microsoft’s MRTK toolkit.

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XR Today - Augmented Reality tag

JANUARY 18, 2023

Apple’s extended reality (XR) product lineup faces additional setbacks after reports revealed it indefinitely postponed augmented reality (AR) smart glasses. Meta Platforms, Microsoft, Snap, Amazon, Twitter, and other major tech giants have not been immune to mass layoffs and budget cutbacks.

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AR Insider

AUGUST 14, 2020

“Wearables Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. C ommon wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Sacred Territory.

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Wearables AR Augmented Reality Strategy 250

The Ghost Howls

JUNE 26, 2023

While people prepare to go on vacation, the XR news starts becoming less than before… but I’m still here telling you which are the most important ones! But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation.

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AR Insider

APRIL 8, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially.

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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AR Insider

AUGUST 30, 2021

TikTok Testing TikTok Effects Studio, which will allow its users to create AR effects and filters. Facebook/Instagram (through Spark AR) and Snap (through Lens Studio) have huge communities of mobile AR filter creators. These are stocks picked by Matthew Ball, author of the metaverse manifesto. More from AR Insider….

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AR Insider

OCTOBER 1, 2020

“Wearables Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. C ommon wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Social Experiment.

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Wearables AR Machine Learning Apple 222

ARPost

MAY 3, 2021

Today, we can safely claim that its implications are more serious and mainstream, spanning industries such as healthcare , manufacturing, and education. In the post-pandemic world, advances in AR become more significant and practical. AR works by superimposing images and data on the physical scene in front of the user via a screen.

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The Ghost Howls

AUGUST 28, 2023

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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The Ghost Howls

JANUARY 19, 2020

Are you ready to read some interesting AR and VR news from the week that has just finished? Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. Mojo Vision teases the future of AR contact lenses. Top news of the week.

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AR Insider

APRIL 22, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially.

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Wearables Apple AR Trends 237

AR Insider

JANUARY 21, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. AR Insider readers know that one of our favorite pastimes is to follow the money. AR industry directions can be extrapolated from the motivations, and outright investments, of influential tech giants.

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Head Mounted Display AR Exercises Trends 246

The Ghost Howls

FEBRUARY 7, 2022

and so I’m here writing you this roundup of the best AR and VR news to keep you informed about what is happening in our ecosystem. Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3.

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ARPost

JUNE 6, 2019

With the launch of Epson Moverio , the company hopes to change that perception and position itself as a leader in the enterprise AR. Epson is not new to AR. Laroue said Epson Moverio provides that turnkey solution by allowing businesses to integrate AR into their existing support workflows. Smartglasses for Remote Support.

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Augmented Reality AR Europe Strategy 155

AR Insider

JUNE 23, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. C ommon wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially.

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Wearables Apple AR Trends 250

The Ghost Howls

OCTOBER 2, 2023

I’m a big fan of passthrough AR, and the fact that the reviewers highlighted how the quality of this passthrough is high, makes me excited. I think Meta hopes to reinvigorate the sales with the new headset… let’s see if this strategy is going to pay off. This is a huge problem for Meta, which subsidizes hardware with software sales.

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Road to VR

SEPTEMBER 8, 2016

While the company didn’t have any announcements on the AR/VR front, it’s clear that it’s only a matter of time before they enter the fray. It’s too early for Apple to jump into the AR/VR game. But that doesn’t mean Apple isn’t actively engaged in AR/VR research and development.

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XR Today - Mixed Reality tag

DECEMBER 1, 2023

We’re already seeing aspects of spatial computing emerge in everything from collaborative platforms like Microsoft Teams to smartphones. Rokid recently launched a dedicated AR studio spatial computing platform. Meta is in the process of developing full-body tracking software for its Quest devices and future metaverse strategies.

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Trends Wearables Haptic Eye Tracking 109

The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. On one side, it has been negative, because it is causing an economic recession/depression, and people and companies have less money to spend in AR and VR experimental gadgets. Tesla is building the AR Cloud.

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The Ghost Howls

JULY 31, 2023

According to the Financial Times, “In June, AR, VR, and mixed reality start-ups in the US raised $208 million, almost as much as the previous three months combined ”. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

We’re already seeing aspects of spatial computing emerge in everything from collaborative platforms like Microsoft Teams to smartphones. Rokid recently launched a dedicated AR studio spatial computing platform. Meta is in the process of developing full-body tracking software for its Quest devices and future metaverse strategies.

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Trends Wearables Eye Tracking Tools 102

Tech Trends VR

DECEMBER 19, 2019

At this year’s year’s E3 conference, Facebook’s Vice President of Special Gaming Strategies Jason Rubin told audiences that the Oculus Quest was seeing “console-like” engagement from users, selling $5 million worth of content in first 2 weeks since the device started shipping back in May. Cows Like VR Too.

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The Ghost Howls

APRIL 22, 2023

With the difference of the HoloLens, though, this headset is not a see-through AR device, but a screen-through one, like the Quest Pro. Once the ecosystem is all set, people should just migrate from an MR-passthrough headset that looks like ski goggles to pure see-through AR glasses that look like sunglasses.

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Apple Video Gaming AR 465

Bernard Marr

OCTOBER 24, 2022

Going forward, we can expect to see it becoming an enabler of even more technologies, including virtual and augmented reality (VR/AR), the metaverse , cloud gaming, and even quantum computing. Multi-cloud is an increasingly popular strategy. The AI and ML-powered cloud. Low-code and no-code cloud services.

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Trends Strategy Data Microsoft 81

XR Today - Mixed Reality tag

JANUARY 31, 2023

These include Oracle Cloud, Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). The Plantation, Florida-based enterprise aims to become a major provider of augmented reality (AR) headsets to the global healthcare industry.

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United Arab Emirates UAE Healthcare Saudi Arabia 107

XR Today - VR Headsets tag

OCTOBER 31, 2023

Last week, Augmented World Expo EU (AWE) 2023 hosted its yearly event highlighting recent innovations in enterprise-grade AR/VR/MR solutions, as well as related emerging technology such as genAI, digital twins, and geospatial tech. The firms are collaborating to improve the opportunities for leveraging AR wearables in the workplace.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. That’s why even Microsoft took Epic’s stances : Microsoft uses UE4 to develop some products also for Apple devices, and this decision hurts also its business.

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Upload VR

JANUARY 18, 2024

Saudi Arabia-owned Magic Leap took $500+ million more from the "sovereign" investment arm of the state to continue developing its technologies for transparent optical AR. Microsoft formally killed its PC VR platform. A few researchers at Meta, and maybe Google or Amazon, are likely waiting for those exact same benchmarks.

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The Ghost Howls

MARCH 2, 2020

This roundup of the most important AR/VR news of the past week comes out with a little delay since I’ve been very busy with my development job, and I’ve also a damn cold that doesn’t make me feel very well (but it’s no coronavirus, don’t worry :D). iPhone 12 may feature a special connection for AR glasses. Image by Microsoft).

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