AR Insider

NOVEMBER 19, 2020

O ne of the common rallying cries of the AR industry is that the technology’s use in ubiquitous smartphones makes it a strong forbear to AR’s eventual manifestation in glasses form. We stand behind that concept, given that mobile AR conditions consumers to spatial experiences. Softer Landing.

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AR Insider

MARCH 30, 2021

Picking up where we left off in the last installment in this series, mobile AR is warming people up to spatial experiences, which could provide a softer landing for eventual AR glasses. Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. appeared first on AR Insider.

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Road to VR

FEBRUARY 17, 2023

This follows a widening trend of layoffs which have affected nearly every big name in tech, including Google, Meta, Amazon, and Microsoft. Microsoft recently announced it was shuttering its social VR platform AltspaceVR in addition to its XR interface framework, Mixed Reality Toolkit.

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XR Today - Mixed Reality tag

NOVEMBER 17, 2023

However, with 2024 shaping up to be a monumental year for XR, with Microsoft, NVIDIA, Amazon, and Apple all putting major stakes and investments into the space, what companies do today could greatly influence the future of work. The firm is rolling out the features starting in early December this year for free.

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AR Insider

JANUARY 29, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark).

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The Ghost Howls

JUNE 13, 2022

Meta delays its plans for AR glasses. Meta has not officially answered this report, but Andrew Bosworth, the CTO of the company, has indirectly commented on it: “ We’re going to ship wrist wearables and AR glasses that bring completely new tech?—?like Other relevant news. Image by Meta). like EMG?—?to This is anyway good news.

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ARVR

MARCH 22, 2022

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. Another way to view the AR cloud?—?framed

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AR Insider

JANUARY 17, 2020

Speakers’ opinions are their own. There are few people in the AR sector that have a rap sheet to rival Avi Bar-Zeev. But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life.

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ARPost

JANUARY 29, 2020

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware.

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Tech Trends VR

MAY 8, 2018

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. The most profound technologies are those that disappear. Microsoft sees the “intelligent cloud” as the backbone of this revolution.

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AR Insider

MARCH 16, 2021

Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. The AR Location Wars, Part I: Google.

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ARPost

SEPTEMBER 29, 2022

Or AR applications that can be easily customized by those who do not have the money to make their own. There are and will be games for PCs, consoles, mobile devices, VR, and AR. And then there are the “tools” with which all of the above will have to be created, modeled, written, and programmed.

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ARVR

MAY 11, 2022

Because AR’s main job is to augment and enhance the physical world, its relevance is often tied to specific locations. This is what we call geo-local AR, and it’s all about AR experiences that are anchored to physical places in ways that confer meaning and relevance. everything from gastropubs to gutter cleaners.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

The End of the Windows Mixed Reality In its latest Windows 11 24H2 update , Microsoft is removing some support frameworks for its MR hardware and software portfolio. The update sees Windows Mixed Reality added to the “Deprecated Features” list, which congregates features that Microsoft is no longer working on.

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XR Today - Mixed Reality tag

JANUARY 19, 2023

Microsoft has reportedly planned to reduce the number of employees working on its US Army mixed reality (MR) headset. Microsoft began reducing staff headcounts on Wednesday across the company’s extended reality (XR) division and plans to finalise the full 10,000 by late March. trillion funding package backed last month.

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VRScout

SEPTEMBER 8, 2018

That trend has been keenly anticipated by the VR/AR Global Summit. One of the largest industry events in North America, the Vancouver-based conference will spotlight how tech giants and startups are creating new ways to visualize and interact with virtual worlds.

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The Ghost Howls

NOVEMBER 7, 2022

The collaboration between Microsoft and Samsung is now over. Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. According to a new leak, Microsoft scrapped the plans for a HoloLens 3, and also the collaboration with Samsung has been brought to an end. Other relevant news.

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AR Insider

MARCH 11, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Highly Motivated.

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Upload VR

JANUARY 19, 2023

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September.

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AR Insider

FEBRUARY 24, 2021

Smartphones are old news. The tech industry’s next bet is a series of technologies usually called augmented reality (AR) or mixed reality. Industry watchers and participants think that Apple has a good chance to validate and revolutionize AR like it did with smartphones. Where is Spatial Computing in its Lifecycle?

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Upload VR

MAY 24, 2023

Reportedly , around 5000 staff are affected in this round. Two policy managers from the Reality Labs AR/VR division confirmed on LinkedIn that they were let go today, as did many more employees from other parts of the company. Unlike the previous two waves, however, we haven't yet seen any reports of AR/VR layoffs from technical roles.

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Road to VR

JUNE 24, 2020

It seems now that many of Magic Leap’s recently laid-off employees are helping Apple with its own AR headset ambitions. Like with all things Apple, hardly nothing is clear about its upcoming AR headset. Image courtesy Protocol. The flow from Magic Leap to Apple has been a constant one too, Protocol has found.

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ARPost

SEPTEMBER 12, 2022

See Also: Get Ready for This Year’s AR/VR Policy Conference. See Also: Geenee AR and Ready Player Me Partner to Bring Full-Body Avatars to WebAR Experiences. Microsoft, Google, the XRA – and That’s Just One Talk. Other big companies include HTC Vive , HaptX , Niantic , and Amazon. There’s a lot to talk about here.

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AR Insider

FEBRUARY 21, 2020

Speakers’ opinions are their own. Regular AR Insder readers know that we have a longstanding hypothesis that following tech giants’ moves and motivations can reveal AR’s likely trajectory. Looking at the flavors of AR that the big five are developing, they each trace back to their core businesses.

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Road to VR

OCTOBER 12, 2021

Nvidia previously made CloudXR available on Amazon Web Services and Microsoft Azure earlier following the release of its early access SDK in 2019, where the company outlined hopes of kickstarting CloudXR streaming amidst a mounting 5G-centric future.

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Road to VR

JANUARY 16, 2020

Microsoft Technology Licensing LLC. Amazon Technologies Inc. Of the many granted, here’s a few of the most interesting AR/VR patents we’ve found: Beamsplitter assembly for eye tracking in head-mounted displays. SEE ALSO Facebook's Mark Zuckerberg Thinks AR/VR is a Solution to the Housing Crisis. Intel Corp.

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XR Today - Mixed Reality tag

NOVEMBER 3, 2023

October’s conclusion saw AWE EU 2023 wrap up with a number of vital takeaways which can assist enterprise clients in understanding the ever-evolving AR/VR/MR marketplace. Another busy week, as always, in the XR space. On the other hand, the XR space is ramping up for its final few updates and product releases before the year concludes.

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ARPost

NOVEMBER 4, 2019

Most of the big giant companies in the world are investing heavily in the field of AI. According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Many of the large tech giants are trying to penetrate the booming AR market.

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XR Today - Augmented Reality tag

NOVEMBER 24, 2023

The Rokid Max AR glasses, released this year, promise consumers a unique insight into the evolving world of smart glasses technology. We’ve seen plenty of updates to the VR/AR and mixed reality space, with new innovations from Meta and even Apple, but smart glasses technology has lagged. What are the Rokid Max AR Glasses?

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The AR Show

MARCH 24, 2020

In early 2010, he helped found and invent the HoloLens at Microsoft, developing the first prototypes, demos, patents, plans and UX concepts. At Bing, he built the first prototypes for developer-facing aspects of AR, which we now call the "AR cloud." At Amazon, he helped launch PrimeAir and worked on the Echo Frame glasses.

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XR Today - Mixed Reality tag

NOVEMBER 23, 2023

Since mid-2023, firms like Microsoft and Meta moved towards the wordage following the decline of faith towards the initial Metaverse wave towards the start of the year. Industrial Metaverse solutions could include XR-related innovations such as digital twins, immersive spaces, AR guidance, and simulations.

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ARVR

APRIL 5, 2021

Trending AR VR Articles: 1. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Amazon is motivated for similar reasons?—?a Then there’s Facebook, where wearables support AR glasses ambitions.

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ARPost

DECEMBER 10, 2022

This means you can run the most complex VR and AR experiences from a remote server across 5G and Wi-Fi networks to any device, while embracing the freedom to move—no wires, no limits.”. See Also: Is 2022 the Year for Consumer AR Glasses? “At Likewise, AutoDesk offers its XR cloud services through a partnership with Amazon.

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ARVR

OCTOBER 7, 2020

As AR ( Augmented Reality ) is becoming more and more popular, it’s turning into a buzzword. If you’re interested in AR, keep reading! In this article I’ll describe the 6 most important AR trends to watch in 2020. However, AR is so much more than the gaming and entertainment industry. Apple recently introduced ARKit 4.0

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. It comes without surprise that both Silicon Valley titans and newly launched startups are all vying to hire AR developers, designers, product managers, and many others.

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AR Insider

JULY 31, 2019

This article examines the latest episode of The AR Show. Based on a new collaboration, episode coverage will join the AR Insider editorial flow including narrative insights and episode audio. There are several lessons from the past few decades of tech evolution that can inform AR strategic planning or product road maps.

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GizModo VR

JANUARY 20, 2022

With every tech giant from Apple to Microsoft to Amazon rumored to be developing a pair of augmented reality glasses or mixed reality headset, we’ve been wondering whether Google was planning to wade back into consumer headsets. After all, the company gave AR a shot a decade ago and still hasn’t quite recovered from… Read more.

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