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Amazon Goes Virtual: Shop For Products In VR & AR

VRScout

Earlier this week, the popular online retailer Amazon launched “Amazon Anywhere,” a new shopping experience that enables customers to purchase physical products from the Amazon store without having to leave their favorite games and apps. This includes VR experiences as well as augmented reality (AR) mobile apps.

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Amazon Introduces AR Packages In Celebration Of Halloween

VRScout

Customize your own AR jack-o’-lantern via the company’s new interactive boxes. Customers who purchase an item through Amazon now until Halloween can expect a little surprise with their eco-friendly boxes. When combined with Amazon’s AR app, customers can actually bring their artwork to life.

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Amazon Salon Lets You Sample Hair Colors Using AR

VRScout

Amazon’s first in-person haircare and styling center offers AR hair consultation as well as point-and-learn technology. Here, customers can enjoy a streamlined hair care experience powered by a wide range of Amazon technology. Image Credit: Amazon. One such technology-infused service is AR hair consultation.

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VW’s AR Experience Gives You Three Months Of Amazon Music

VRScout

Scan your next Amazon package to unlock a unique WebAR experience featuring the 2022 Volkswagen Taos. Volkswagen has teamed up with Amazon for a super cool 8th Wall-powered AR experience that will arrive on select Amazon boxes during the holiday season as part of VW’s “Joy is a State of Drive” campaign.

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Can Amazon and Snap Bring Scale to AR Shopping?

AR Insider

Snap and Amazon have collaborated to bring more shoppable AR lenses to Snapchat. Products can be discovered, tried on and purchased – an end-to-end flow to streamline shopping for AR-forward Snapchat users. This post appeared first on AR Insider.

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Will Amazon Accelerate AR Shopping’s ‘Next Normal?’

AR Insider

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. This value flows from AR’s ability to combine eCommerce benefits (pricing, endless aisles, etc.) Image Credit: Amazon. Signature Amazon.

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Amazon Lets You “Try On” Shoes Before You Buy Using AR

VRScout

This past week, the multinational technology company and eCommerce platform Amazon announced a new interactive shopping experience that allows you to “try on” shoes before you purchase using a mobile device. Simply open the official Amazon mobile app on any up-to-date iOS device and select a pair of shoes from the online catalog.

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