AR Insider

OCTOBER 16, 2019

’ There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Though aggregate revenues have disappointed so far, there are glimmers of hope. This plays out today in a few revenue models that are bearing fruit. The first business model bearing fruit is AR advertising.

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AR Insider

NOVEMBER 13, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Advertising (brands pay).

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The Ghost Howls

NOVEMBER 20, 2021

They told me that they started providing XR solutions some years ago, and they noticed how it is hard to optimize the content for AR and VR headsets, especially the standalone ones. Holo-Light has also just announced to have become the first AR/VR streaming provider to be named Unity Verified Solutions Partner. Hands-on XRnow.

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VRScout

FEBRUARY 2, 2021

As VR and AR continue to become more mainstream, the expectations of users are also on the rise. IBM predicts that AI will unlock the next generation of interactivity for XR experiences, describing in the 2021 Unity Technology Trends Report that the maturity of AI will play a key role beyond hand tracking, and into the world of voice.

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AR Insider

AUGUST 5, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. One of AR’s most promising areas is B2B software to create consumer-facing lenses and animations. This is under the category of AR “ building blocks ” which we see as a major industry accelerant and revenue opportunity.

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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AR Insider

SEPTEMBER 5, 2019

“Behind the Numbers” is AR Insider’s series that examines strategic takeaways from ARtillery Intelligence data. AR continues to show early-stage characteristics, including volatile interest and investment. At a high level, the firm projects AR revenues to grow from $1.96 Drilling Down: Enterprise AR. AR as a Service.

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AR Insider

MARCH 24, 2020

As we roll into 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes. But there are also confidence signals.

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The Ghost Howls

OCTOBER 12, 2020

The US Army is experimenting with AR goggles on dogs. The prize for the weirdest news of the week goes to a piece of news from Business Insider that details an experiment by an entrepreneur that loves dogs about creating sort of AR glasses for dogs. It seems that after 3–4 weeks of training, the dog gets used to using AR.

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Cats and VR

NOVEMBER 27, 2017

Amazon has basically sent many brick and mortar traditions out to the retirement home. Due to the pushes by Amazon, even ancient traditions like going to the store on Black Friday have gone the way of Denver the Last Dinosaur. Well, Amazon is finally placing its hat into the kooky world of VR and AR with its new development platform.

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VRScout

FEBRUARY 20, 2019

Lee Vermeulen is breaking new ground with his experimental AR prototypes. . However, where as Palmer Luckey explored the possibilities with VR technology, Vermeulen explores the possibilities of augmented reality, and how AR experiences grounded in real-world physics can co-exist with reality.

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AR Insider

OCTOBER 29, 2019

.” Otherwise known as picks & shovels , these democratize and lower barriers to AR creation. Examples include Amazon Sumerian, Adobe Aero and of course Unity. It provides tools for developers and brand marketers to build AR experiences that reach larger audiences. Demystifying AR.

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The Ghost Howls

NOVEMBER 15, 2021

Niantic has just launched its Lightship SDK to offer every developer the same toolset Niantic is using to build its geolocalized AR experiences like Pokemon Go. It is basically an SDK to build outdoor shared experiences that exploit the AR Cloud. So if you are not successful, you don’t have to pay. Qualcomm has announced Spaces.

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The Ghost Howls

JUNE 26, 2023

But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation. AR Foundation is typically used for AR devices, e.g. smartphones, and it’s the first time to my knowledge that is employed with a VR headset.

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The Ghost Howls

JUNE 13, 2022

Meta delays its plans for AR glasses. Meta has not officially answered this report, but Andrew Bosworth, the CTO of the company, has indirectly commented on it: “ We’re going to ship wrist wearables and AR glasses that bring completely new tech?—?like Other relevant news. Image by Meta). like EMG?—?to This is anyway good news.

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AR Insider

NOVEMBER 8, 2019

AR Insider readers know that one of our favorite topics in the spatial computing spectrum is “ building blocks ” for AR creation. These lower barriers and democratize advanced AR development by demystifying it with intuitive software. Examples include Amazon Sumerian and Unity.

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XR Today - Augmented Reality tag

JUNE 9, 2023

Apple showed how Vision Pro users could harness the device to create an immersive external monitor and watch movies on large AR displays. The device also hints at Metaverse support with Unity-native applications like Rec Room porting to the device. Will Apple’s device shake up the XR world like its creators and hungry fanbase hope?

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The Ghost Howls

SEPTEMBER 25, 2023

My only fear is that they are promising a bit too much and so they will have to compromise on something when reality will hit (e.g. The new Unity Personal will also remove the famous Unity splash screen Successful games using Unity Pro or Enterprise can choose if paying per install or by a 2.5% of our revenues with Unity.

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XR Today - Augmented Reality tag

JULY 18, 2023

Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram. Appetite Creative works with major brands such as Amazon, Lego, and Addias to develop AR labels for conventional products. Although, this is quickly changing.

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ARPost

SEPTEMBER 29, 2022

Or AR applications that can be easily customized by those who do not have the money to make their own. There are and will be games for PCs, consoles, mobile devices, VR, and AR. And then there are the “tools” with which all of the above will have to be created, modeled, written, and programmed.

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The Ghost Howls

FEBRUARY 3, 2020

First of all, let me wish a nice rest to anyone who has participated in the Global Game Jam, especially the ones that have proposed some AR/VR games! A final stats: AR/MR headset hardware and consumer software are set to earn a combined $6.7B With mixed reality, it means that it should be able to do both AR and VR.

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The Ghost Howls

OCTOBER 24, 2022

I’m curious to see how this will compete with the Quest Pro, because every one of these devices has its own strong points : for instance, Pico 4 Enterprise is more affordable, but Meta Quest Pro has a much better passthrough AR. In fact, at launch, it won’t even be possible to create Unity content for it. Other relevant news.

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ARPost

DECEMBER 10, 2022

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. This means you can run the most complex VR and AR experiences from a remote server across 5G and Wi-Fi networks to any device, while embracing the freedom to move—no wires, no limits.”. CloudXR From NVIDIA.

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Magic Leap Software Hardware Amazon 381

Cats and VR

DECEMBER 7, 2016

Unity announced that it has hired Dr. Danny Lange as VP of AI and Machine Learning. As head of machine learning, Lange will lead Unity’s efforts around AI (Artificial Intelligence) and Machine Learning. Previously, Lange was General Manager of Amazon Machine Learning -- an AWS product that offers Machine Learning as a Cloud Service.

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ARVR

DECEMBER 5, 2020

If you have ever tried to develop an Augmented Reality application before, chances are that you have faced problems and could use some help. Trending AR VR Articles: 1. If there is any new feature released in SDKs or libraries in Unity, you are most likely to find the first tutorial video about it on his YouTube channel.

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The Ghost Howls

DECEMBER 4, 2023

But things on the consumers’ side may not be going as well: according to some data scrapped from Amazon, the Quest 2 outsold the Quest 3 by a factor of 3:1 in the last 30 days. More info A Universal Unity VR injector may be in the works, or maybe not Raicuparta has just added an old simple Universal Unity VR Mod tool to its Rai Pal tool.

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AR Insider

JULY 24, 2020

A dvertising continues to be a bright spot in AR’s otherwise-challenged early days. Brand spending on AR ads is on track reach $1.41 billion this year according to ARtillery Intelligence estimates, making this one of the most high-performing subsectors of the AR universe. “These are being put into practice. .”

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The Ghost Howls

AUGUST 26, 2020

Today I feature a great interview with one of the most important people in the AR space: Alan Smithson. The demand for easy-to-use 3D creation tools is growing rapidly as demonstrated by a report by Hired that showed demand for VR/AR engineers grew by 1400% in 2019. What features are supported? MetaVRse logo (Image by MetaVRse).

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AR Insider

AUGUST 30, 2021

TikTok Testing TikTok Effects Studio, which will allow its users to create AR effects and filters. Facebook/Instagram (through Spark AR) and Snap (through Lens Studio) have huge communities of mobile AR filter creators. These are stocks picked by Matthew Ball, author of the metaverse manifesto. More from AR Insider….

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VRScout

MAY 1, 2019

But today you no longer need to be a Unity professional or 3D designer to get into this sacred industry. There are tools and platforms that allow the creation of any interactive experience, educational training, or immersive business project without any special skills. Image Credit: Amazon. Sumerian by Amazon.

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XR Today - Virtual Reality

DECEMBER 2, 2022

According to IDC data, VR headset shipments are expected to increase 42.88 percent year-on-year, with augmented reality (AR) peaking 94.1 Affected companies include Meta Platforms, Amazon, and the global cryptocurrency community. percent YoY for 2023. Optimism in XR. How To Prepare for Enterprise VR.

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XR Today - Augmented Reality tag

FEBRUARY 21, 2023

What’s more, as the technical landscape continues to evolve, developers and designers are discovering new ways to introduce users to the benefits AR has to offer. For companies looking to learn more about the opportunities offered by AR, events and conferences can be an excellent way to stay up to date.

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The Ghost Howls

SEPTEMBER 9, 2019

Image by Ars Technica). Kura teases second-gen AR glasses, but…. Kura is a little startup in California that is working on a pair of lightweight AR glasses. The first AR glass by Kura is dubbed Kura Gallium and it features stunning specifications like: 150° FOV; Resolution in the range 4K-8K; Very transparent screen.

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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The Ghost Howls

MAY 17, 2021

But before leaving you to the best pieces of AR/VR news of the week, let me tease you that in the upcoming days I will publish an article I’m sure you will all love… it’s a hands-on preview on… you’ll discover it! It has created tools to improve geolocation, multiplayer, and also to deliver more realistic AR experiences (e.g.

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The Ghost Howls

JULY 13, 2021

Ok, enough with football… let’s get back to AR and VR…. The standalone headset still features passthrough AR/MR, XR2 chipset, dual 1600×1600 LCD panels running at 90Hz, Ultraleap hands tracking. It is a very useful collection of articles for people that are new to this world and want to understand all the facets of the topic very fast.

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The Ghost Howls

DECEMBER 27, 2021

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. Then, it guarantees that there is an open-source alternative to Unity and Unreal, so if in the future Meta wants to build its own engine, it could start doing that by forking Godot.

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