AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

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AR Insider

OCTOBER 30, 2020

T he AR cloud has turned three. This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Before diving in, what is the AR cloud? It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content.

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The Ghost Howls

AUGUST 28, 2023

Another leak regarded the release date: an Amazon listing put the availability date of the Quest 3 starting from October, 10th. First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product.

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AR Insider

NOVEMBER 19, 2020

O ne of the common rallying cries of the AR industry is that the technology’s use in ubiquitous smartphones makes it a strong forbear to AR’s eventual manifestation in glasses form. We stand behind that concept, given that mobile AR conditions consumers to spatial experiences. Trojan Horse. Softer Landing.

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AR Insider

MARCH 30, 2021

Picking up where we left off in the last installment in this series, mobile AR is warming people up to spatial experiences, which could provide a softer landing for eventual AR glasses. Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Warming Up . Part V: Apple. Trojan Horse.

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Road to VR

FEBRUARY 17, 2023

This follows a widening trend of layoffs which have affected nearly every big name in tech, including Google, Meta, Amazon, and Microsoft. Microsoft recently announced it was shuttering its social VR platform AltspaceVR in addition to its XR interface framework, Mixed Reality Toolkit.

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GizModo VR

JANUARY 20, 2022

With every tech giant from Apple to Microsoft to Amazon rumored to be developing a pair of augmented reality glasses or mixed reality headset, we’ve been wondering whether Google was planning to wade back into consumer headsets.

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AR Insider

MARCH 16, 2021

Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. The AR Location Wars, Part I: Google.

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ARVR

MAY 11, 2022

Because AR’s main job is to augment and enhance the physical world, its relevance is often tied to specific locations. This is what we call geo-local AR, and it’s all about AR experiences that are anchored to physical places in ways that confer meaning and relevance. Moves & Motivations Of course, Google isn’t alone.

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ARVR

JANUARY 6, 2023

It has become viable that even businesses and corporates are using it to increase sales, and transform the way humans interact with computers and visualize contents. The first AR experience was developed in 1968 at Harvard when a computer scientist named Ivan Sutherland created a special head-mounted AR display system.

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ARPost

SEPTEMBER 29, 2022

Or AR applications that can be easily customized by those who do not have the money to make their own. There are and will be games for PCs, consoles, mobile devices, VR, and AR. And then there are the “tools” with which all of the above will have to be created, modeled, written, and programmed.

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AR Insider

JANUARY 29, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Why is all this important to AR? ” in Hanneman-speak. Succession Plan.

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ARPost

JANUARY 29, 2020

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware.

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ARVR

MARCH 22, 2022

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. Another way to view the AR cloud?—?framed

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Tech Trends VR

MAY 8, 2018

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. The most profound technologies are those that disappear. Microsoft sees the “intelligent cloud” as the backbone of this revolution.

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ARPost

SEPTEMBER 12, 2022

See Also: Get Ready for This Year’s AR/VR Policy Conference. See Also: Geenee AR and Ready Player Me Partner to Bring Full-Body Avatars to WebAR Experiences. Microsoft, Google, the XRA – and That’s Just One Talk. Other big companies include HTC Vive , HaptX , Niantic , and Amazon.

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AR Insider

JANUARY 17, 2020

Speakers’ opinions are their own. There are few people in the AR sector that have a rap sheet to rival Avi Bar-Zeev. But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. Secretly working on something similar, Microsoft brought him in to help. Nobody really knew what AR was.

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XR Today - Augmented Reality tag

JANUARY 20, 2023

Google parent company Alphabet announced layoffs on Friday of roughly 12,000 workers, totalling 6 percent of its global workforce. The news comes just days after Microsoft and Amazon announced cutbacks of roughly 10,000 employees. Workers in the United States will be the first affected. Today is certainly one of them.”

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AR Insider

FEBRUARY 24, 2021

Smartphones are old news. The tech industry’s next bet is a series of technologies usually called augmented reality (AR) or mixed reality. Industry watchers and participants think that Apple has a good chance to validate and revolutionize AR like it did with smartphones. Where is Spatial Computing in its Lifecycle?

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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AR Insider

FEBRUARY 21, 2020

Speakers’ opinions are their own. Regular AR Insder readers know that we have a longstanding hypothesis that following tech giants’ moves and motivations can reveal AR’s likely trajectory. Looking at the flavors of AR that the big five are developing, they each trace back to their core businesses.

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ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies.

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Road to VR

JUNE 24, 2020

It seems now that many of Magic Leap’s recently laid-off employees are helping Apple with its own AR headset ambitions. Like with all things Apple, hardly nothing is clear about its upcoming AR headset. Image courtesy Protocol. The flow from Magic Leap to Apple has been a constant one too, Protocol has found.

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VRScout

SEPTEMBER 8, 2018

That trend has been keenly anticipated by the VR/AR Global Summit. One of the largest industry events in North America, the Vancouver-based conference will spotlight how tech giants and startups are creating new ways to visualize and interact with virtual worlds.

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ARPost

DECEMBER 10, 2022

This means you can run the most complex VR and AR experiences from a remote server across 5G and Wi-Fi networks to any device, while embracing the freedom to move—no wires, no limits.”. See Also: Is 2022 the Year for Consumer AR Glasses? “At For example, Magic Leap has had a partnership with Google Cloud for the past year now.

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ARPost

NOVEMBER 4, 2019

Most of the big giant companies in the world are investing heavily in the field of AI. According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. See Also: How to Build a Location-Based AR Application.

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The Ghost Howls

MAY 24, 2021

Welcome to my weekly appointment with the best AR VR news! There I am going to talk about some use cases for AR and VR! In the end, it has not been Apple or Facebook, but Snap to make its first move in the AR glasses space. I know that last time we had some technical issues, but this time will be much better, I promise!

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AR Insider

NOVEMBER 14, 2019

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Though not a new tech category, activity levels are escalating per several signals we’re tracking. Google meanwhile acquired Fitbit to buttress its wearables play. Follow the Money .

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AR Insider

OCTOBER 1, 2019

This article is the latest in AR Insider’s editorial contributor program. It originally appeared in CNBC, including commentary from AR Insider’s research arm, ARtillry Intelligence and permission to re-post. . Why Facebook and Amazon have joined the race to bring computing to your face. by Kif Leswing, CNBC, 9/29/19.

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ARVR

OCTOBER 7, 2020

As AR ( Augmented Reality ) is becoming more and more popular, it’s turning into a buzzword. If you’re interested in AR, keep reading! In this article I’ll describe the 6 most important AR trends to watch in 2020. However, AR is so much more than the gaming and entertainment industry. Apple recently introduced ARKit 4.0

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ARVR

MARCH 24, 2021

Foundational Principle Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content.

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Upload VR

JANUARY 19, 2023

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September.

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Upload VR

MAY 24, 2023

Reportedly , around 5000 staff are affected in this round. Two policy managers from the Reality Labs AR/VR division confirmed on LinkedIn that they were let go today, as did many more employees from other parts of the company. Unlike the previous two waves, however, we haven't yet seen any reports of AR/VR layoffs from technical roles.

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ARVR

APRIL 5, 2021

Trending AR VR Articles: 1. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Trojan Horse Google is meanwhile motivated toward wearables to maintain direct touchpoints to users. ExpiCulture?—?Developing

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. It comes without surprise that both Silicon Valley titans and newly launched startups are all vying to hire AR developers, designers, product managers, and many others.

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AR Insider

SEPTEMBER 26, 2019

Tech giants’ motivations in AR often trace back to their core businesses. So predicting AR’s trajectory becomes an exercise in “ following the money.” ” For Google, investments in AR are to drive search (visual search, mapping). For Apple, AR’s job is to sell more hardware.

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