XR Today - Virtual Reality

JANUARY 6, 2023

Luis Bravo Martins, CMO, KIT-AR. Sasha Wallinger, Head of Web3 & Metaverse Strategy, Journey. Shen Ye, Global Head of Product, HTC VIVE. Jason Mcguigan, Head of Commercial Virtual Reality, Lenovo. Alan Smithson, Co-Founder, MetaVRse. Jason Southern, EMEA Head of Enterprise Software and Visualization, NVIDIA.

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XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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Hardware Samsung Google AR 94

The Ghost Howls

APRIL 24, 2018

The HTC Vive Pro page on Amazon US. This means that the purchase options for the Pro are these ones: Headset only (so that you can use it with your already existing Vive 1 lighthouse and controllers): $799. Both are impossible prices for us, that maybe buy the Rift because it is $100 cheaper than the Vive 1.

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AR Insider

AUGUST 12, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. Sony is the market share leader for VR hardware revenues according to the latest report from Strategy Insights. That’s followed by Oculus (presumably all variants) at 25 percent and HTC (same) at 22 percent. And its projected $2.02

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XR Today - Virtual Reality

JUNE 20, 2022

As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. The project started with 3D content creation, and is now evolving to include AR and VR presentations. Rinnai and HTC VIVE. Kelloggs and Accenture.

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Case Study Study Unity North America 193

ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Using AR and VR, many people were able to continue working , remodel their homes, stay fit , and discover new ways of having fun. The VR/AR Global Summit 2021 (European Edition). When: September 29 – October 1.

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Asia China Virtual Reality Entertainment 509

Road to VR

DECEMBER 5, 2017

With the latest amazing innovations in VR/AR, VRX 2017 next week in San Francisco is the place to be to hear from those leading the charge. Speakers from leading companies including Oculus, Intel, Ford, HTC, Paramount, Google, Epic Games, Walmart, Qualcomm and many more, will be present at the event. Not attending?

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The AR Show

JULY 9, 2019

Vinay Narayan is the Vice President of Product Management and Operations for HTC Vive. There he oversees a portfolio of products for HTC including XR, Mobile, 5G communications and other emerging technologies. In this conversation, Vinay talks about HTC Vive’s strategy as it relates to VR, AR, and 5G.

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The Ghost Howls

SEPTEMBER 3, 2023

Apple Vision Pro I would smile that way, too, if I had $3500 to spend on an AR headset In 2023, Apple finally announced its headset, after we all spent hours in the past years watching those useless Apple events where Apple announced new phones and tablets we didn’t care about. They are Apple AR glasses!”

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Apple Samsung Eye Tracking Google 431

EON Reality

MARCH 13, 2020

Education and Global Innovation, Jamie Justice, is an expert in how AR and VR technologies are changing education. The times are changing rapidly and globally in how people interact with each other and with technology. AR and VR, Random Acts of Progress: A Personal Story. EON Reality’s Director for U.S

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XR Today - Mixed Reality tag

JANUARY 30, 2023

Businesses and firms have become increasingly excited about incorporating both immersive training and metaverse strategies into their company agendas. Additionally, HTC VIVE also launched its XR Elite enterprise headset at the Consumer Electronics Show (CES) 2023 in January.

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Industry AR Education Training 99

Road to VR

JANUARY 3, 2024

The headset, a mixed reality device that’s centered around AR, notably excludes any kind of motion controller—the staple input method for every major XR headset on the market today. That leaves HTC to fall back to the enterprise sector, the one place where it has long had a strong reputation.

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Tech Trends VR

AUGUST 30, 2019

L’Oréal, Ford, HTC Vive, Nestlé and more discuss the future of immersive technologies across different industry verticals in the massively popular VRX webinar series. With EndeavorVR, SuperData (a Nielsen Company), HP Tech Ventures, Paramount and HTC Vive. How VR & AR are Changing Training, Education & Worker Guidance.

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AR Insider

APRIL 12, 2021

Apple believes this lawsuit is Epic’s “project liberty” media strategy, despite Epic’s claim regarding the App Store raising prices due to Apple’s share of profit. Apple patents suggest AR Smartglasses will use head-worn haptics to guide user attention. Guess who’s number #19 on HTC Vive’s list of its Top 100 VR Influencers?

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Road to VR

DECEMBER 24, 2016

recently confirmed a $30 million funding round led by Quanta and HTC. recently announced a $30 million Series C round of funding led by Quanta Computer, the world’s largest notebook computer ODM company, along with HTC and other strategic investors. We are very committed to AR/VR,” says David Chang, COO of HTC.

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XR Today - Virtual Reality

OCTOBER 5, 2022

In the AEC environment, XR solutions are quickly becoming a critical part of the modern workflow. AR and MR solutions can make it easier to show projects to clients, giving them an insight into what a finished result might look like. There are even tools available with built-in hand and eye tracking. Magic Leap.

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Construction Magic Leap Unity Architecture 293

Road to VR

SEPTEMBER 5, 2017

The second annual Virtual Reality Strategy Conference hosted by Greenlight Insights takes place October 24th through the 26th with new focus-areas reflecting the VR and AR industry’s lightning fast changes and growing worldwide impact across industries. VR Strategy Conference 2017.

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Conference Strategy Virtual Reality San Francisco 199

The Ghost Howls

JANUARY 18, 2021

It’s that time of the week when you can read the best news about AR and VR! CES 2021 brought some interesting AR/VR news. All these pieces of news are cool, but they are mostly directed towards the future of AR and VR, and are not changing much of the consumer XR landscape. Top news of the week.

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Data AR HTC Training 507

The Ghost Howls

MAY 2, 2022

More info (Meta’s reported financials) More info (Some graphs on Meta’s financials) More info (Meta may have to slow down some investments) More info (All the official financial numbers by Meta) More info (Zuck commenting Meta’s strategy) More info (11–12M Quests estimate). Snap launched a drone and various AR services. Image by Snap).

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Ukraine Data AR HTC 366

ARPost

JULY 27, 2023

This session is followed by back-to-back keynotes by HTC Global Vice President of Corporate Development Alvin Graylin and University of South Australia professor Dr. Mark Billinghurst. See Also: Niantic and 8th Wall Explore New Monetization Strategies Another tough decision follows. Day Two also starts off with keynotes.

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Asia Case Study Singapore Augmented Reality 296

Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work. Look no further!

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Trends Unity Study Industry 377

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Mixed Reality as a milestone for AR glasses We are all seeing how every VR headset now has also mixed reality features.

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Trends Apple Google Unity 452

AllThingsVR

JANUARY 12, 2017

The reality of VR/AR growth “VR will be big, AR will be bigger and take longer.” But now the market has actually launched, and we’ve got 12 months of real-world performance and major tech players’ strategies emerging. And that’s changed our views on VR/AR growth. non-PC full system costs hit $798 — the same as HTC Vive).

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AR Magic Leap Strategy HTC 70

The Ghost Howls

OCTOBER 17, 2019

And as I promised you, I’m sharing with you all my impressions , so you will feel as if you were here with me… Today I will talk with you about the WCVRI event, the RealMax AR glasses and the Droolon F1 eye tracking accessory! But it was delicious, so the “yes yes” strategy is paying off. Hands-on Realmax AR glasses.

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Eye Tracking AR Leap Motion China 168

The Ghost Howls

MAY 13, 2024

Object tracking : Hyperion allows the Leap Motion Controller 2 camera to track AR Markers (also known as fiducial markers) enabling tracking of any object. But it is thanks to research projects like this that in the next years, we will arrive at having AR glasses we can wear every day.

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Leap Motion Hand tracking Apple Data 323

AR Insider

JANUARY 13, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. According to ARtillery Intelligence’s consumer survey with Thrive Analytics’ , PSVR has higher satisfaction than HTC VIVE for the third year in a row (see below). Conceptually, this is a very Nintendo-like strategy, a la Wii and Switch.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We are going on the road of courage chasing the light under drastic change and innovation together with the peers of the times!

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AR Insider

JULY 31, 2020

A dvertising continues to be a bright spot in AR’s otherwise-challenged early days. Brand spending on AR ads is on track reach $1.41 billion this year according to ARtillery Intelligence estimates, making this one of the most high-performing subsectors of the AR universe. But the opportunity goes beyond advertising.

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Retail AR Case Study Video 292

AR Insider

JULY 3, 2020

“Behind the Numbers” is AR Insider’s series that examines strategic takeaways from the original data of its research arm, ARtillery Intelligence. Similarly, what are non-users’ reasons for disinterest? And how can VR software developers and hardware players optimize product strategies accordingly? Who’s using it?

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XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies.

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Real Estate AR Magic Leap Immersion 54

XR Today - VR Headsets tag

OCTOBER 31, 2023

Last week, Augmented World Expo EU (AWE) 2023 hosted its yearly event highlighting recent innovations in enterprise-grade AR/VR/MR solutions, as well as related emerging technology such as genAI, digital twins, and geospatial tech. The firms are collaborating to improve the opportunities for leveraging AR wearables in the workplace.

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Training Industry Strategy AR 93

The Ghost Howls

MARCH 4, 2019

Like every year, during this event we have seen some important AR news, but not that many, since the event was more focused on mobile phones than immersive technologies. I’ve already detailed the Azure Kinect in this other article , so I recommend you to read it if you are interested. HTC 5G streaming.

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Microsoft AR HTC Augmented Reality 324

ARPost

FEBRUARY 27, 2023

While this company isn’t likely to be putting their AR contact lenses onto the eyeballs of just anybody, they do have rigs that allow you to get a glimpse through what they’re building. A few hours later on the same stage, Qualcomm Director of Product Management Steve Lukas will talk about “Building AR for Today.”

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Road to VR

JULY 29, 2019

OpenXR, a widely supported initiative which aims to streamline AR/VR development across headsets and platforms, has reached its 1.0 It’s a major milestone, according to Khronos Group which has overseen development of the standard by a consortium of many of the biggest names in the AR/VR sector. release today. OpenXR 1.0

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Road to VR

SEPTEMBER 16, 2019

Play Offensively or Defensively… Should you use skill with weapons to fight back the DroneCorp onslaught, or should you use strategy to place traps to most effectively stop the drones in their tracks? DIY-inspired creations like the Battery Blaster, the Saw Sniper, and the Football Flinger are your instruments of battle. Why not both?

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Construction Gaming Unity HTC 231

AR Insider

JULY 24, 2020

A dvertising continues to be a bright spot in AR’s otherwise-challenged early days. Brand spending on AR ads is on track reach $1.41 billion this year according to ARtillery Intelligence estimates, making this one of the most high-performing subsectors of the AR universe. But the opportunity goes beyond advertising.

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Retail AR Amazon Education 262

Upload VR

JANUARY 29, 2024

The week after Apple Vision Pro was announced, Zuckerberg told Lex Fridman in an interview that he saw Apple's product as "a certain level of validation" for Meta's significant investment in AR and VR. Its strategy is more akin to wanting to be a second Apple than what Google did with Android.

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Samsung Google Apple Hardware 136