The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

JUNE 7, 2023

This era ended with the launch of the first consumer-oriented PC VR headsets: the HTC Vive and the Oculus Rift CV1. Apple has launched its first AR headset, with a clear commitment to launching new (cheaper) models over the next years. Google joined forces with Samsung (and Qualcomm) to release a new headset soon.

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AR Insider

AUGUST 12, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. Sony is the market share leader for VR hardware revenues according to the latest report from Strategy Insights. That’s followed by Oculus (presumably all variants) at 25 percent and HTC (same) at 22 percent. And its projected $2.02

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Road to VR

DECEMBER 5, 2017

With the latest amazing innovations in VR/AR, VRX 2017 next week in San Francisco is the place to be to hear from those leading the charge. Speakers from leading companies including Oculus, Intel, Ford, HTC, Paramount, Google, Epic Games, Walmart, Qualcomm and many more, will be present at the event. Not attending?

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Using AR and VR, many people were able to continue working , remodel their homes, stay fit , and discover new ways of having fun. The VR/AR Global Summit 2021 (European Edition). When: September 29 – October 1.

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Upload VR

JANUARY 29, 2024

The week after Apple Vision Pro was announced, Zuckerberg told Lex Fridman in an interview that he saw Apple's product as "a certain level of validation" for Meta's significant investment in AR and VR. Its strategy is more akin to wanting to be a second Apple than what Google did with Android.

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The Ghost Howls

MARCH 10, 2024

A few years ago I was interviewing Alvin Wang Graylin , the HTC Executive (or “Mister President” as I like to call him), and we were talking about the book Our Next Reality he’s written together with Louis Rosenberg. There are also sometimes events that have unexpected consequences. And our field, too.

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Road to VR

JANUARY 3, 2024

The headset, a mixed reality device that’s centered around AR, notably excludes any kind of motion controller—the staple input method for every major XR headset on the market today. That leaves HTC to fall back to the enterprise sector, the one place where it has long had a strong reputation.

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ARPost

JULY 27, 2023

This session is followed by back-to-back keynotes by HTC Global Vice President of Corporate Development Alvin Graylin and University of South Australia professor Dr. Mark Billinghurst. See Also: Niantic and 8th Wall Explore New Monetization Strategies Another tough decision follows. Day Two also starts off with keynotes.

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The Ghost Howls

SEPTEMBER 22, 2019

Another week, another roundup of amazing AR/VR news! but I have found some time anyway to read all the news I found about AR and VR and create this summary just for you! Not reading it would be a pity, so go on…. Facebook may be partnering with Luxottica to create consumer AR glasses. Top news of the week. Image by Ray-Ban).

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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TechCrunch VR

MAY 31, 2023

“The first metaverse that gains real traction is likely to be the last,” Oculus exec Jason Rubin wrote in a 50-page internal document laying out the strategy. “We Google revealed Glass the same year the first Oculus prototype hit the scene. A brief history of VR and AR by Brian Heater originally published on TechCrunch

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EON Reality

APRIL 20, 2020

The former HTC, Google, and MTGx executive joins EON Reality to assist with investments, marketing, and sales strategy. After serving as one of the most well-known executives in the VR industry for 4 years, Steiber recently left his position as the President of Viveport at HTC.

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AllThingsVR

JANUARY 12, 2017

The reality of VR/AR growth “VR will be big, AR will be bigger and take longer.” But now the market has actually launched, and we’ve got 12 months of real-world performance and major tech players’ strategies emerging. And that’s changed our views on VR/AR growth. non-PC full system costs hit $798 — the same as HTC Vive).

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The Ghost Howls

MAY 13, 2024

This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. But it is thanks to research projects like this that in the next years, we will arrive at having AR glasses we can wear every day.

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TechCrunch VR

NOVEMBER 7, 2021

Jacob Mullins is a managing director at Shasta Ventures, where he has invested in VR/AR since 2016. As an investor in VR and AR since 2016, I find it cautiously encouraging to hear all the talk of “metaverse” on trending business channels today. Jacob Mullins. Contributor. Share on Twitter. More posts by this contributor.

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ARPost

FEBRUARY 27, 2023

While this company isn’t likely to be putting their AR contact lenses onto the eyeballs of just anybody, they do have rigs that allow you to get a glimpse through what they’re building. A few hours later on the same stage, Qualcomm Director of Product Management Steve Lukas will talk about “Building AR for Today.”

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. What’s more, Meta’s AR-enhanced advertising options allow companies to promote their unique experiences across social media channels like never before.

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The Ghost Howls

OCTOBER 17, 2019

And as I promised you, I’m sharing with you all my impressions , so you will feel as if you were here with me… Today I will talk with you about the WCVRI event, the RealMax AR glasses and the Droolon F1 eye tracking accessory! But it was delicious, so the “yes yes” strategy is paying off. Hands-on Realmax AR glasses.

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XR Today - Mixed Reality tag

JANUARY 4, 2024

Notably, the firm’s newly improved chipset will provide extended support for users and firms leveraging AR smart glasses with integrated AI features. The XR2+ Gen 2 chipset joins the Snapdragon platform, which provides the foundation for AR/VR/MR application development, deployment, and adoption. In addition to the 4.3K

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AR Insider

JULY 24, 2020

A dvertising continues to be a bright spot in AR’s otherwise-challenged early days. Brand spending on AR ads is on track reach $1.41 billion this year according to ARtillery Intelligence estimates, making this one of the most high-performing subsectors of the AR universe. But the opportunity goes beyond advertising.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We are going on the road of courage chasing the light under drastic change and innovation together with the peers of the times!

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The Ghost Howls

MARCH 26, 2018

So, are you ready? HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. Let’s start! Vive Pro price and release date.

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XR Today - Mixed Reality tag

OCTOBER 1, 2022

AR tech firm Magic Leap is set to launch in 19 countries across the world, Lisa Watts, Vice President of Product Marketing and Developer Programs for Magic Leap announced at the Immerse Global Summit (IGS) 2022 Europe on Madeira Island, Portugal. Pearly Chen, Vice-President of HTC VIVE. Smaller, Lighter, Comfortable, Compelling.

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Tech Trends VR

DECEMBER 19, 2019

At this year’s year’s E3 conference, Facebook’s Vice President of Special Gaming Strategies Jason Rubin told audiences that the Oculus Quest was seeing “console-like” engagement from users, selling $5 million worth of content in first 2 weeks since the device started shipping back in May. HTC Vive Retires.

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VRScout

MARCH 16, 2020

There are plenty of other ways to stay active while under quarantine, such as using VR and AR to give yourself a killer cardio workout. ” You’ll have your body sweating up a storm as you jump, squat, kick, and flail your way through these physically-active VR and AR experiences. Tilt Brush by Google.

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The Ghost Howls

SEPTEMBER 7, 2020

This fall promises to be very interesting for AR and VR, and in this first week of September we had many interesting XR news that are going to heat up the competition in the space! FRL Research is working towards giving you audio superpowers in AR. One is devoting to give you more realistic audio in AR and VR.

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Road to VR

MARCH 19, 2020

While other headset makers and platforms like HTC, Windows VR, and Pimax all build and maintain their own software integrations to make their headsets work with SteamVR, it’s Valve, not Oculus, which develops and maintains the integration which allows the Rift and Quest to work on the platform.

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The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. As for Meta, while he appreciated the efforts of the people working there, he said that doesn’t agree much with its strategy.

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AR Insider

JUNE 5, 2020

Joining several other data points for AR’s high engagement rates , Miesnieks reports that Adobe sees greater consumer engagement with 3D content versus 2D. That includes things like AR brand experiences. The more we democratize AR creation, the faster creative pros will adopt it. .” ” Spatial Natives.

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The Ghost Howls

JUNE 20, 2021

What Facebook said fits perfectly in its strategy and I personally think it is just one step, and many others are coming in the future. Now, we all know that AR and VR are the next technological platform… the evolution of the smartphone, the evolution of the web. On the web, Google has similar behaviors.

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The Ghost Howls

MARCH 16, 2020

The AR startup is in big troubles : after having overhyped its device for years and having collected billions of investments, it just delivered a HoloLens clone. A bizarre strategy, that doesn’t surprise me anymore, though. The VR route is instead being pursued by HTC (with its VEC event happening soon) and IEEE.

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Digitalnauts

NOVEMBER 16, 2021

WHAT IS XR (VR/MR/AR)? XR, or Extended Reality, is an umbrella term for a variety of immersive technologies including VR (Virtual Reality), MR (Mixed Reality) and AR (Augmented Reality). In a Virtual Reality experience users are fully immersed in a simulated digital environment, shutting out the physical world. What is XR?

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VRScout

NOVEMBER 7, 2016

Starting with its $2B acquisition of Oculus in the spring of 2014, Facebook has continued to build out its virtual reality strategy in a big way. This is a big partnership between the NFL and Google, and the remaining 8 episodes will be available on the Google Daydream content platform – launching later this month.

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The Ghost Howls

FEBRUARY 12, 2019

When I interviewed Kevin Williams , an expert in the LBVR market, he said that there are also some experiments with location-based augmented reality and he mentioned a Japanese arcade AR game called HADO. Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. teams for Japan.

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XR Today - Mixed Reality tag

AUGUST 30, 2022

The platform, which is compatible with major immersive tech providers such as Magic Leap, Meta Platforms, Microsoft HoloLens, Apple, HTC VIVE, Ready Player Me, and Google recently provided the University of Glasgow with an EON-XR Centre to train and engage students with the XR tool.

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Did Seebright just release the augmented reality equivalent of Google Cardboard?

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