ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Using AR and VR, many people were able to continue working , remodel their homes, stay fit , and discover new ways of having fun. The VR/AR Global Summit 2021 (European Edition). When: September 29 – October 1.

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Asia China Virtual Reality Entertainment 509

AR Insider

APRIL 12, 2021

Apple believes this lawsuit is Epic’s “project liberty” media strategy, despite Epic’s claim regarding the App Store raising prices due to Apple’s share of profit. Some new additions to the headset are features such as pupil and eye tracking, heart rate, and facial tracking with an extra mounted unit. More from AR Insider….

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Apple Haptic Eye Tracking California 221

Road to VR

SEPTEMBER 16, 2019

Play Offensively or Defensively… Should you use skill with weapons to fight back the DroneCorp onslaught, or should you use strategy to place traps to most effectively stop the drones in their tracks? DIY-inspired creations like the Battery Blaster, the Saw Sniper, and the Football Flinger are your instruments of battle. Why not both?

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Construction Gaming Unity HTC 242

The Ghost Howls

MARCH 10, 2024

A few years ago I was interviewing Alvin Wang Graylin , the HTC Executive (or “Mister President” as I like to call him), and we were talking about the book Our Next Reality he’s written together with Louis Rosenberg. There are also sometimes events that have unexpected consequences. licensing).

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Trends Technology AR Apple 401

The Ghost Howls

SEPTEMBER 3, 2023

Apple Vision Pro I would smile that way, too, if I had $3500 to spend on an AR headset In 2023, Apple finally announced its headset, after we all spent hours in the past years watching those useless Apple events where Apple announced new phones and tablets we didn’t care about. They are Apple AR glasses!”

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The Ghost Howls

JANUARY 14, 2020

As it is a tradition of this blog , I have read everything I could about the AR and VR technologies showcased there, and I’ve condensed all the news in a single article , that you can skim fast until you find a topic you are interested in. If instead, you need a consultancy about AR/VR for your business, feel free to contact me.

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AR Eye Tracking Machine Learning Controllers 275

AR Insider

MAY 1, 2020

In any case, VR holds far greater capabilities than video calls according to HTC’s David Sapienza in his recent talk. At a very foundational level, one issue is hardware ubiquity, according to Unity Labs’ XR Research Lead Timoni West (see our past interview ). appeared first on AR Insider. We all know this.

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Unity Video AR HTC 238

Road to VR

JULY 29, 2019

OpenXR, a widely supported initiative which aims to streamline AR/VR development across headsets and platforms, has reached its 1.0 It’s a major milestone, according to Khronos Group which has overseen development of the standard by a consortium of many of the biggest names in the AR/VR sector. release today. OpenXR 1.0

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Microsoft Oculus Groups Magic Leap 247

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. What’s more, Meta’s AR-enhanced advertising options allow companies to promote their unique experiences across social media channels like never before.

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Entertainment Augmented Reality Virtual Reality Unity 114

The Ghost Howls

JANUARY 27, 2020

Plus, if you are in Karlsruhe, I’ll be attending the LEARNTEC event and I’ll be there on Thursday morning… if you’re there, we can meet! That said, let’s have a look at this interesting week in AR and VR. Valve Index got much interest, but few developers are actually working on it.

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Samsung Survey Unity Oculus 425

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. Niantic announces a new AR game, this time with NBA. HTC releases its “metaverse phone”.

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Machine Learning Eye Tracking Unity Hardware 393

ARPost

FEBRUARY 27, 2023

Following that is a “Fireside Chat” with Unity CEO John Riccitiello. While this company isn’t likely to be putting their AR contact lenses onto the eyeballs of just anybody, they do have rigs that allow you to get a glimpse through what they’re building. That makes the expo floor a great intro.

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Magic Leap Haptic AR New York 327

XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88

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Real Estate AR Magic Leap Immersion 54

Upload VR

JANUARY 29, 2024

The week after Apple Vision Pro was announced, Zuckerberg told Lex Fridman in an interview that he saw Apple's product as "a certain level of validation" for Meta's significant investment in AR and VR. Its strategy is more akin to wanting to be a second Apple than what Google did with Android.

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Samsung Google Apple Hardware 135

AR Insider

JULY 24, 2020

A dvertising continues to be a bright spot in AR’s otherwise-challenged early days. Brand spending on AR ads is on track reach $1.41 billion this year according to ARtillery Intelligence estimates, making this one of the most high-performing subsectors of the AR universe. “These are being put into practice.

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Retail AR Amazon Education 265

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We are going on the road of courage chasing the light under drastic change and innovation together with the peers of the times!

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China Industry Government AR 328

XR Today - Mixed Reality tag

DECEMBER 12, 2022

EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”

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Trends Strategy Miami Industry 97

XR Today - VR Headsets tag

OCTOBER 31, 2023

Last week, Augmented World Expo EU (AWE) 2023 hosted its yearly event highlighting recent innovations in enterprise-grade AR/VR/MR solutions, as well as related emerging technology such as genAI, digital twins, and geospatial tech. The firms are collaborating to improve the opportunities for leveraging AR wearables in the workplace.

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Training Industry Strategy AR 95

The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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Augmented Reality Magic Leap AR Apple 489

The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Image by HTC Vive).

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Magic Leap Oculus Unity Gaming 379

The Ghost Howls

MARCH 26, 2018

So, are you ready? HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. Let’s start! Vive Pro price and release date.

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AR Magic Leap Oculus Virtual Reality 165

ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. Meskill also discussed Magic Leap’s plan for their AR cloud generated by both the sensors on the headset itself as well as using data collected from other connected devices. Mainstage Keynotes. Jade Meskill.

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Magic Leap Hardware Software AR 322

The Ghost Howls

SEPTEMBER 24, 2019

Jeri has been in the R&D of Valve Software when Abrash was still there, so she knows a lot about AR and VR. Part of all of this is merit of Jeri (Image by HTC). After Valve, I started an AR company called CastAR where we were doing augmented reality very similar to the technology we’ll be talking about today.

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AR Augmented Reality Magic Leap Gaming 337

XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

The ongoing bid to unite the virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) sectors requires significant joint efforts to develop novel solutions, technologies, platforms, and standards. Conference A-List Attendees. Immerse Global Summit (@ImmerseSummit) September 5, 2022.

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Europe Portugal Magic Leap Conference 91

The Ghost Howls

MARCH 16, 2020

The AR startup is in big troubles : after having overhyped its device for years and having collected billions of investments, it just delivered a HoloLens clone. A bizarre strategy, that doesn’t surprise me anymore, though. The VR route is instead being pursued by HTC (with its VEC event happening soon) and IEEE.

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The Ghost Howls

AUGUST 16, 2020

What is worrisome the most is that it is unclear what will happen to all the other amazing XR projects that Mozilla was managing like the WebXR framework A-frame or the WebXR exporter for Unity. The HTC Cosmos Play will be an enterprise headset. Now HTC has changed its mind, and the Play has become an enterprise headset.

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Sony Eye Tracking HTC Unity 356

The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. You can read the Job description here.

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Course Magic Leap AR Oculus 275

The Ghost Howls

MARCH 2, 2020

This roundup of the most important AR/VR news of the past week comes out with a little delay since I’ve been very busy with my development job, and I’ve also a damn cold that doesn’t make me feel very well (but it’s no coronavirus, don’t worry :D). HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion.

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Hand tracking AR Oculus HTC 240

The Ghost Howls

FEBRUARY 12, 2019

When I interviewed Kevin Williams , an expert in the LBVR market, he said that there are also some experiments with location-based augmented reality and he mentioned a Japanese arcade AR game called HADO. Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. teams for Japan.

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Augmented Reality Japan AR Magic Leap 303

The Ghost Howls

JANUARY 21, 2020

Every year, I cast some predictions for the new year in AR and VR. So, here you are how I envision this 2020 in virtual reality! (I’ll I’ll leave AR for another post, register to my newsletter to not miss it). HTC will focus more on the enterprise market. Me wearing the Oculus Quest.

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Virtual Reality Oculus Trends AR 451

VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.

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Augmented Reality HTC Google Seattle 150

The Ghost Howls

AUGUST 24, 2020

And the mention of VR is the first confirmation we have about Apple working on XR , and on Apple also working on VR and not only AR (we all know that the two technologies will merge in the end). Image by Snap, from AR Post). Snapchat adds full body AR effects. The same on Twitter. Other relevant news. This is huge.

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Unreal Apple Government Data 434

The Ghost Howls

AUGUST 11, 2019

Rumors talk about a Samsung AR/VR hybrid standalone headset powered by Qualcomm Snapdragon 855 that should come in the future. And the Note 10+ is able to scan objects and reconstruct them in 3D , letting you animate them by moving your body… something that is overly cool for AR. So, the Gear VR has died, but XR is not.

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Samsung Survey Oculus AR 202

The Ghost Howls

JUNE 4, 2023

Because if Apple is just going to repeat the same use cases of the HTC Vive and Meta Quest 2, but selling it at $3000, it is just going to fail spectacularly. That’s why the headset should be available by the end of the year, and my bet is that Apple is trying to have it ready before the holidays. But the big question is the “how”.

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Apple Gaming Hand tracking Leap Motion 347

The Ghost Howls

OCTOBER 2, 2023

I’m a big fan of passthrough AR, and the fact that the reviewers highlighted how the quality of this passthrough is high, makes me excited. I think Meta hopes to reinvigorate the sales with the new headset… let’s see if this strategy is going to pay off. This is a huge problem for Meta, which subsidizes hardware with software sales.

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Las Vegas Amazon Controllers Gaming 383

Hypergrid Business

MARCH 12, 2018

Previously, the Unity-based social virtual world was only available for desktop clients. Now, users who own an Oculus Rift, HTC Vive, or a Windows Mixed Reality headset can explore the platform in immersive virtual reality. Instead, creators need to use the Unity 3D interface, which has a steeper learning curve.

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Unity Virtual Reality Virtual World Entertainment 79

The Ghost Howls

MARCH 14, 2020

You never know when you won’t be able to go to the office anymore: usually, here the restrictions are being released during the evening for the morning after. So, keep a VR (and/or) AR headset at home so that you can keep working on XR software even during the lockdown. Thanks Oculus for having given us the Link functionality.

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Italy AR Virtual Reality China 304