Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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ARPost

JUNE 5, 2023

By the third day, the keynotes are done, the expo floor starts to get packed away, and panel discussions and developer talks rule the day. And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market.

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AR Insider

AUGUST 26, 2021

New Study Projects Headworn AR Revenue to Reach $17.7 ARtillery Intelligence publishes its five-year outlook for headworn AR revenues. –. SAN FRANCISCO, August 26, 2021: ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $1.6 Billion by 2025. billion in 2020 to $17.7

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AR Insider

NOVEMBER 19, 2020

O ne of the common rallying cries of the AR industry is that the technology’s use in ubiquitous smartphones makes it a strong forbear to AR’s eventual manifestation in glasses form. We stand behind that concept, given that mobile AR conditions consumers to spatial experiences. Classic Apple. Trojan Horse.

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AR Insider

APRIL 6, 2021

Picking up where we left off in the last installment in this series, AR’s fully actualized form hasn’t arrived yet. We’re talking of course about AR glasses. This is the AR modality that will unlock the technology’s true potential. While mobile AR has achieved scale, it’s not AR’s endgame.

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AR Insider

MARCH 30, 2021

Picking up where we left off in the last installment in this series, mobile AR is warming people up to spatial experiences, which could provide a softer landing for eventual AR glasses. Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Part V: Apple. Trojan Horse.

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Road to VR

JANUARY 21, 2021

According to a report by Bloomberg News , Apple may be planning to release a VR headset with limited AR capabilities as soon as 2022, which is said to be a precursor to its long-rumored, fully-fledged AR device. ” Apple is reportedly aiming for a niche, high-end category with the VR headset. .

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XR Today - Virtual Reality

MARCH 8, 2024

According to recent data released by the IDC Worldwide Quarterly AR/VR Headset Tracker, the global market for XR headsets witnessed a significant growth of 130.4% This reflected the situation in many other markets, and AR/VR was not immune to them. year over year during the fourth quarter of 2023. per cent year-on-year.

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AR Insider

MAY 31, 2021

This week, we look at new VR mounts and locomotion inputs, the ongoing Apple/Epic saga, and hands-on with Huawei’s VR glasses. The Apple Worldwide Developer’s Conference begins June 7th. Apple always buries an easter egg or two in the invitation. The VR/AR Global Online Summit returns June 2-4th.

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Upload VR

MAY 2, 2024

Tim Cook just officially announced that more than half of Fortune 100 companies have bought at least one Apple Vision Pro headset. Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe's, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software. Vision Pro launched exactly three months ago.

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AR Insider

MAY 20, 2021

I n a rather large moment for the AR industry, Snap today unveiled developer-facing AR glasses. That’s right, Spectacles are now true AR glasses. Before going into hardware specs and strategy, one point to reiterate is the key qualifier above: ‘developer-facing.’ Under the Hood. Doubling Down.

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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Road to VR

JANUARY 16, 2020

Of the many granted, here’s a few of the most interesting AR/VR patents we’ve found: Beamsplitter assembly for eye tracking in head-mounted displays. SEE ALSO Facebook's Mark Zuckerberg Thinks AR/VR is a Solution to the Housing Crisis. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR.

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VRScout

SEPTEMBER 12, 2017

‘The Machines’ brings competitive AR gaming to iPhone. While many were pumped to see a new iPhone, Watch, and Apple TV announced at Apple’s special event from the brand-new Steve Jobs Theater in Cupertino, California, we’ve all been waiting to hear more about the company’s augmented and virtual reality efforts.

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XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The XR headset market is poised to gain significant attention when Apple drops its product next month. Pre-orders will be open from January 19.

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AR Insider

FEBRUARY 14, 2020

Snapchat is the engagement and revenue leader in consumer AR. This is driven largely from the high-frequency usage it’s been able to achieve for AR lenses, and its ability to monetize them. Broadly, this stems from Snap’s AR focus and alignment with its core “ camera-company ” ethos. Broader Canvas.

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AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. More from AR Insider…. W elcome back to Spatial Beats.

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AR Insider

JUNE 8, 2021

As our research arm ARtillery Intelligence quantified in its mobile AR revenue forecast , this early AR modality has reached scale by piggy-backing on a ubiquitous device we all carry. Mobile AR’s quantitative benefits come with qualitative detriments. At the same time, AR glasses aren’t ready for prime time.

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AR Insider

JANUARY 1, 2021

New Study Projects Headworn AR Revenue to Reach $13.4 ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues. ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $822 million in 2019 to $13.4 Think of it like the iPhone 1 of AR glasses.”.

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AR Insider

JUNE 7, 2021

This is one of many pieces in Facebook’s spatial computing puzzle , which also includes AR-cloud development and, of course, VR. The endgame is ubiquitous VR and AR glasses, but like many other tech giants driving towards that future, mobile AR is a key stop along that journey. Neck-and-Neck.

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ARVR

MAY 2, 2022

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. it’s Apple. billion in 2020 to $17.7

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AR Insider

OCTOBER 15, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? Audio AR will be the same. It includes some of its data and takeaways.

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AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

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AR Insider

APRIL 7, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

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AR Insider

NOVEMBER 11, 2020

New Study Projects Headworn AR Revenue to Reach $13.4 ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues. 11/11/20 – SAN FRANCISCO – ARtillery Intelligence today released a new report that projects headworn AR revenue to grow from $822 million in 2019 to $13.4 Billion by 2024.

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AR Insider

JUNE 23, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. C ommon wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Head Start.

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AR Insider

APRIL 22, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Head Start.

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The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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ARVR

APRIL 21, 2022

It turns out that AR isn’t the world-shifting technology it was trumpeted to be in its circa-2017 hype cycle. This list will grow, but these are the early leaders where AR is producing real results today (read: revenue). But one question looms over all this: how do you measure AR campaign performance? And the results?

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Upload VR

JANUARY 31, 2024

Resolution Games is the developer behind Game Room, a spatial board & card game collection launching on Apple Vision Pro this week. Initially spotted during the Apple Vision Pro reveal, we've known for sometime that Game Room would be a launch game but until now, very little was known about it. It's also coming to iPhone and iPad.

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AR Insider

DECEMBER 24, 2019

At the precipice of 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes. But there are also confidence signals.

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Upload VR

JANUARY 12, 2024

Google is eliminating hundreds of roles in its hardware division, mostly from its first-party AR hardware team. Here's the statement Google provided to news outlet 9to5Google : "A few hundred roles are being eliminated in [Devices & Services] with the majority of impacts on the 1P AR Hardware team.

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AR Insider

APRIL 15, 2020

This is the latest in AR Insider’s Campaign Tracker series. Running semi-weekly, it examines marketing campaigns that utilize AR visualization such as product try-ons, and their results. Proof points continue to roll out for AR’s effectiveness as an advertising medium. This is happening to the tune of $1.5

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive!

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!”

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AR Insider

DECEMBER 26, 2019

But a barometer of the year’s activity can also be seen in the most popular AR Insider posts. Is Apple Building an Entertainment Wearable? ‘Audio AR’ Emerges: Discussions with Developers. Will Google Incubate AR Inside Search? Is Instagram AR’s Sleeping Giant? AR Briefs Episodes: Top 3 .

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). And they are entering it to dominate it.

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