The Ghost Howls

MAY 15, 2023

During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset. We are all curious to see how this strategy will pay off.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!”

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Road to VR

JANUARY 16, 2020

Samsung Electronics Co Ltd. Of the many granted, here’s a few of the most interesting AR/VR patents we’ve found: Beamsplitter assembly for eye tracking in head-mounted displays. SEE ALSO Facebook's Mark Zuckerberg Thinks AR/VR is a Solution to the Housing Crisis. International Business Machines Corp. Intel Corp.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

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Road to VR

FEBRUARY 10, 2022

Microsoft’s enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company’s efforts to release its next AR headset as planned. The post Report Casts Doubt on HoloLens 3, Microsoft Says AR Headset is “doing great” appeared first on Road to VR.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Investors, which were all focused on AI started to wonder if they should focus on XR again.

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Upload VR

JANUARY 12, 2024

Google is eliminating hundreds of roles in its hardware division, mostly from its first-party AR hardware team. Here's the statement Google provided to news outlet 9to5Google : "A few hundred roles are being eliminated in [Devices & Services] with the majority of impacts on the 1P AR Hardware team.

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Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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Upload VR

JUNE 27, 2023

Business Insider's Hugh Langley cites "three people familiar with the matter" as saying the hardware, which resembled standard glasses, was canceled earlier this year amid the mass layoffs at Google and the departure of Google's AR/VR chief Clay Bavor. The report suggests the canceled glasses emerged from Google's 2020 acquisition of North.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. Let’s all hope so.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components. What a time to be alive!

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Upload VR

AUGUST 24, 2023

Google reportedly plans to provide AR glasses system software for hardware companies from 2025. In June Business Insider's Hugh Langley reported that Google had cancelled its own glasses hardware project amid the mass layoffs at the company and the departure of its AR/VR chief Clay Bavor.

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The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. Google joined forces with Samsung (and Qualcomm) to release a new headset soon.

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Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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AR Insider

NOVEMBER 5, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? An what are the business models that will materialize around ‘audio AR?’

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AR Insider

MARCH 23, 2021

Picking up where we left off in the last installment in this series, there are several underlying technologies for AR to operate the way we all envision. That includes computer vision, object recognition, sensor fusion in our smartphones (and someday AR glasses), and the AR cloud. Believable AR.

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AR Insider

JULY 6, 2020

Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. This is notable given that all-things hardware are constrained during Covid-era lockdowns. This is indirectly but importantly relevant to AR. Meanwhile, wearables are further propelled by tech-giant motivations. million units in Q1.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Tencent Technology News added, In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. Samsung to Debut MR Headset in 2024? This week saw more rumblings about a Samsung MR headset. News of layoff plans also came out, but this was denied by [ByteDance].

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XR Today - Mixed Reality tag

JULY 18, 2023

Samsung Display has begun developing its LED on silicon (LEDoS) technologies for an expanding number of augmented reality (AR) devices. The Apple Vision Pro currently uses Samsung’s next-generation microdisplay technology. He added that Samsung Display has developed LEDoS LEDs less than five to ten micrometres (μm).

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

September is here, and new devices are around the corner. Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to secure the location-based AR customer experience.

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The Ghost Howls

JANUARY 24, 2022

Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The AR headset is codenamed Project Iris , and it should be a standalone headset resembling ski goggles that is able to perform mixed reality. The 8th Wall partners with Emodo for AR ads.

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ARVR

DECEMBER 9, 2020

The arrival of consumer-grade AR smartglasses isn’t here just yet. We know we are only a few years off from seeing some amazing augmented reality products from Apple and Facebook. In the meantime, we have to immerse ourselves in a few AR products that are currently available and we can bring them home today.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. While the company didn’t have any announcements on the AR/VR front, it’s clear that it’s only a matter of time before they enter the fray. It’s too early for Apple to jump into the AR/VR game. Acquisitions.

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Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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UploadVR Between Realities podcast

MARCH 27, 2017

We recently covered rumors of Apple planning to lean on AR for the company’s future and there were some personnel movements to corroborate the rumors as well. Now we’ve got some movement in the VR and AR industries again, this time with a senior ex-Apple employee becoming head of Oculus VR hardware.

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The Ghost Howls

AUGUST 8, 2023

Currently, they are suitable only for taking photos and videos and answering phone calls, but Meta is already working on the next models, which should also integrate AR features. The third one, which should add AR functionalities, is the one to keep an eye on.

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Road to VR

SEPTEMBER 1, 2017

Lenovo Mirage AR headset is now available for pre-order at BestBuy.com for $200, which includes a Lightsaber controller, base station, and the star of the show: a collection of mini-games called Star Wars: Jedi Challenges. But will it be enough to attract would-be Jedi to the augmented reality side of the Force and keep them there?

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UploadVR Between Realities podcast

MAY 8, 2017

With technologies like 5G, smartphones are still going to be the place where we see the leading edge of innovation occur with the benefits trickling down to the fledgling industries. Without the right applications, very few people are going to go out and replace their laptop or smartphone with an AR or VR headset.

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. Top news of the week.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Because patents are raining out of the sky.

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AR Insider

NOVEMBER 14, 2019

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Though not a new tech category, activity levels are escalating per several signals we’re tracking. Apple is already far ahead given the success of Watch and Airpods. Its motivation?

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XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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The Ghost Howls

AUGUST 11, 2019

Image by Samsung). Anyway, officially, both Samsung and Oculus have continued at least to support it. But at the presentation of the latest Samsung Note 10, for the first time after the Note 4, Samsung has dropped support for Gear VR in its latest flagship device. And Samsung is not abandoning XR for sure.

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