ARVR

AUGUST 20, 2021

With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay. New requirements are gradually added as it evolves. Trending AR VR Articles: 1. How VR could bring transhumanism to the masses 2.

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Virtual Reality Strategy Immersion Industry 234

Road to VR

JUNE 12, 2023

So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Make no mistake, this no compromise MR device appears to get many things right for AR at a premium cost. No doubt (and if rumors are true) there were many debates at Apple HQ about VR.

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Upload VR

JANUARY 12, 2024

Google is eliminating hundreds of roles in its hardware division, mostly from its first-party AR hardware team. Here's the statement Google provided to news outlet 9to5Google : "A few hundred roles are being eliminated in [Devices & Services] with the majority of impacts on the 1P AR Hardware team.

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Road to VR

FEBRUARY 10, 2022

Microsoft’s enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company’s efforts to release its next AR headset as planned. The post Report Casts Doubt on HoloLens 3, Microsoft Says AR Headset is “doing great” appeared first on Road to VR.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. As for Meta, while he appreciated the efforts of the people working there, he said that doesn’t agree much with its strategy.

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AR Insider

JULY 28, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part III: The Field. Some companies are established players moving into AR ( AR converts ). Some are AR-native players building tools and technologies to advance the state of the art ( AR enablers ).

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The Ghost Howls

MAY 15, 2023

During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset. We are all curious to see how this strategy will pay off.

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ARPost

SEPTEMBER 8, 2021

Are you ready for the revolution taking place in B2B sales ? We’re talking about VR and AR. How Do VR and AR Work to Engage a B2B Customer? Often B2B products are complicated enough that it’s hard to understand what they do. This is where VR and AR come to the rescue. Source: I-TRACE.

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AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

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Upload VR

JUNE 27, 2023

Business Insider's Hugh Langley cites "three people familiar with the matter" as saying the hardware, which resembled standard glasses, was canceled earlier this year amid the mass layoffs at Google and the departure of Google's AR/VR chief Clay Bavor. The report suggests the canceled glasses emerged from Google's 2020 acquisition of North.

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AR Insider

MAY 13, 2021

AR Will Enhance Sports Experiences this Summer. How will AR enable fans to support and experience their favorite teams and players in more interactive ways? Here are five ways this will play out. AR Drives Virtual Fandom. At-Home Viewing is Immersive with AR. AR Fan Experiences are Anywhere, on Everything.

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The Ghost Howls

SEPTEMBER 3, 2023

The main one regards the 4 devices we were waiting for this year , which in our opinion should have changed everything: Quest 3, Apple Vision Pro, Google-Samsung Headset, and PSVR 2. They are Apple AR glasses!” Google and Samsung Prototype of the Samsung XR headset. Long story short: things are not good.

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The Ghost Howls

JANUARY 27, 2020

Plus, if you are in Karlsruhe, I’ll be attending the LEARNTEC event and I’ll be there on Thursday morning… if you’re there, we can meet! That said, let’s have a look at this interesting week in AR and VR. Image by Samsung, taken from Upload VR). Samsung may launch a next-gen Samsung Odyssey.

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Upload VR

AUGUST 24, 2023

Google reportedly plans to provide AR glasses system software for hardware companies from 2025. In June Business Insider's Hugh Langley reported that Google had cancelled its own glasses hardware project amid the mass layoffs at the company and the departure of its AR/VR chief Clay Bavor.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Tencent Technology News added, In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. Samsung to Debut MR Headset in 2024? This week saw more rumblings about a Samsung MR headset. News of layoff plans also came out, but this was denied by [ByteDance].

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Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. Either make peace with Meta and bring Play store apps to Horizon OS, or go its own route with Samsung. And you know what, it just might win.

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Google Gaming Samsung Apple 217

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Google may use its existing partnerships it has on the smartphone sector (e.g.

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XR Today - Mixed Reality tag

JULY 18, 2023

Samsung Display has begun developing its LED on silicon (LEDoS) technologies for an expanding number of augmented reality (AR) devices. The Apple Vision Pro currently uses Samsung’s next-generation microdisplay technology. He added that Samsung Display has developed LEDoS LEDs less than five to ten micrometres (μm).

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AR Insider

AUGUST 12, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. Sony is the market share leader for VR hardware revenues according to the latest report from Strategy Insights. That includes Google (11 percent) Samsung (5 percent) and others (6 percent). appeared first on AR Insider.

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AR Insider

NOVEMBER 5, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? An what are the business models that will materialize around ‘audio AR?’

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VRScout

OCTOBER 10, 2020

Device support for the all-new ZapBox will include all iPhones from the iPhone 6S and newer and also recent Samsung S-series and Google Pixel smartphones. The studio also offers ZapWorks, an AR toolkit designed for creativity and storytelling for users trying to build web-based and native AR content.

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Unity AR Strategy Samsung 383

Upload VR

JANUARY 29, 2024

The week after Apple Vision Pro was announced, Zuckerberg told Lex Fridman in an interview that he saw Apple's product as "a certain level of validation" for Meta's significant investment in AR and VR. Its strategy is more akin to wanting to be a second Apple than what Google did with Android.

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Tech Trends VR

OCTOBER 15, 2021

Samsung used Zappar’s Augmented Reality technology to bring customers new experiences in-store with innovative use of WebAR. The world’s biggest brands are now consistently embracing AR technology to enhance their products and engage users with truly interactive experiences. WebAR and the Future of Retail.

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ARVR

DECEMBER 9, 2020

The arrival of consumer-grade AR smartglasses isn’t here just yet. We know we are only a few years off from seeing some amazing augmented reality products from Apple and Facebook. In the meantime, we have to immerse ourselves in a few AR products that are currently available and we can bring them home today.

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AR Insider

MARCH 23, 2021

Picking up where we left off in the last installment in this series, there are several underlying technologies for AR to operate the way we all envision. That includes computer vision, object recognition, sensor fusion in our smartphones (and someday AR glasses), and the AR cloud. Believable AR.

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Road to VR

SEPTEMBER 1, 2017

Lenovo Mirage AR headset is now available for pre-order at BestBuy.com for $200, which includes a Lightsaber controller, base station, and the star of the show: a collection of mini-games called Star Wars: Jedi Challenges. But will it be enough to attract would-be Jedi to the augmented reality side of the Force and keep them there?

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ARPost

AUGUST 25, 2020

Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. See Also: Why VR and AR Should Be Part of Your Audience Building Campaign. VR is just an attention grabber. Product Demonstrators.

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AR Insider

JUNE 4, 2020

AR Insider Interviews is a series that profiles spatial computing innovators. Narratives are based on interviews with subjects, but opinions and analysis are that of AR Insider. This is by design says VP of BD and Strategy, Jacob Lowenstein. Its head of design also helped develop Material Design at Google.

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UploadVR Between Realities podcast

MAY 8, 2017

With technologies like 5G, smartphones are still going to be the place where we see the leading edge of innovation occur with the benefits trickling down to the fledgling industries. Without the right applications, very few people are going to go out and replace their laptop or smartphone with an AR or VR headset.

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Road to VR

DECEMBER 5, 2017

With the latest amazing innovations in VR/AR, VRX 2017 next week in San Francisco is the place to be to hear from those leading the charge. Here are just a few reasons to consider attending VRX 2017: VRX is the most senior-level VR/AR event on the planet: Meet with the top executives from working in immersive tech from across the world.

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XR Today - Mixed Reality tag

JANUARY 4, 2024

Notably, the firm’s newly improved chipset will provide extended support for users and firms leveraging AR smart glasses with integrated AI features. The XR2+ Gen 2 chipset joins the Snapdragon platform, which provides the foundation for AR/VR/MR application development, deployment, and adoption. In addition to the 4.3K

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AR Insider

JANUARY 20, 2021

That includes AR, such as Landmarkers and Local Lenses , but it also extends into Snapchat’s broader road map. Starting with Snap’s broader product evolution beyond AR, the thought is that social interaction is largely tied to the real world (lockdowns aside). This should have an impact, given the talent involved.

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The Ghost Howls

MAY 13, 2024

Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027.

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UploadVR Between Realities podcast

MARCH 5, 2017

They “don’t talk, buy prototype” and have built relationships through this ideal with clients such as Samsung and Ford. “At CapitolaVR our interns always have a window of time working on their own ideas as long as it fits CapitolaVR’s rapid prototyping strategy,” says Robustelli. .

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XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies.

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