The Ghost Howls

JANUARY 24, 2022

Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The AR headset is codenamed Project Iris , and it should be a standalone headset resembling ski goggles that is able to perform mixed reality. The 8th Wall partners with Emodo for AR ads.

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Upload VR

JANUARY 29, 2024

The week after Apple Vision Pro was announced, Zuckerberg told Lex Fridman in an interview that he saw Apple's product as "a certain level of validation" for Meta's significant investment in AR and VR. Its strategy is more akin to wanting to be a second Apple than what Google did with Android.

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The AR Show

JANUARY 21, 2020

A major hurdle for AR Smartglasses is the system's ability to understand user intent. Timoni West, the Director of XR Research at Unity, joined the podcast in 2019 to share her perspective on tackling the future of human-computer interaction. Prior to Unity, Timoni has worked as a product designer at Flickr and Foursquare.

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The Ghost Howls

JANUARY 14, 2020

As it is a tradition of this blog , I have read everything I could about the AR and VR technologies showcased there, and I’ve condensed all the news in a single article , that you can skim fast until you find a topic you are interested in. If instead, you need a consultancy about AR/VR for your business, feel free to contact me.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88

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The Ghost Howls

JULY 31, 2023

According to the Financial Times, “In June, AR, VR, and mixed reality start-ups in the US raised $208 million, almost as much as the previous three months combined ”. I think that the upcoming release of Quest 3, and the increasing rumors about Samsung are going to improve our situation even more. Let’s all hope so.

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The Ghost Howls

AUGUST 11, 2019

Image by Samsung). Anyway, officially, both Samsung and Oculus have continued at least to support it. But at the presentation of the latest Samsung Note 10, for the first time after the Note 4, Samsung has dropped support for Gear VR in its latest flagship device. And Samsung is not abandoning XR for sure.

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We are going on the road of courage chasing the light under drastic change and innovation together with the peers of the times!

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4.

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Cats and VR

MAY 1, 2017

Award-winning independent game studio HappyGiant and Tippett Studio today announced their ground-breaking augmented reality game HoloGrid: Monster Battle has made the transition to virtual reality , and is coming out on the next-generation Samsung Gear VR. VR players will be able to challenge players of the AR mobile version and vice versa.

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XR Today - Mixed Reality tag

MAY 8, 2023

Microsoft Magic Leap Varjo HP Acer Samsung ASUS Dell Biel AjnaXR FYR Medical ESight Canon IrisVision VRgineers Zappar Lynx Valve Microsoft Microsoft has been increasing its focus on the extended reality landscape in recent years, with the production of solutions such as Microsoft Mesh, and a metaverse environment for Microsoft Teams.

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UploadVR Between Realities podcast

JULY 7, 2017

The event will be home to a collection of content and premiers exclusively in VR, AR, 360-degree media, and MR from movie studios, television networks, producers, distributors, and more. The following two days are riddled with keynotes, presentations, and more and these are just a few of the highlights for each day: Wednesday, July 12th.

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. John Martin shares how BundlAR makes AR easy for everyone, and what is needed for wider adoption. So it started with Matt and Gareth [Davies], who's on the product side, but really knows AR.

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. John Martin shares how BundlAR makes AR easy for everyone, and what is needed for wider adoption. So it started with Matt and Gareth [Davies], who's on the product side, but really knows AR.

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The Ghost Howls

JANUARY 21, 2020

Every year, I cast some predictions for the new year in AR and VR. So, here you are how I envision this 2020 in virtual reality! (I’ll I’ll leave AR for another post, register to my newsletter to not miss it). Blurring of the line between AR and VR. Me wearing the Oculus Quest.

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XR Today - Mixed Reality tag

MARCH 23, 2023

Magic Leap Currently focusing its attention on the enterprise landscape, Magic Leap produces AR and MR headsets designed to address the needs of various industries. The flagship MR solution from the company is the Samsung HMD Odyssey, which combines Microsoft Windows Holographic computing components with a 110-degree Fresnel lens.

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The Ghost Howls

JUNE 20, 2021

What Facebook said fits perfectly in its strategy and I personally think it is just one step, and many others are coming in the future. Now, we all know that AR and VR are the next technological platform… the evolution of the smartphone, the evolution of the web. Deal with it. The boiling frog. Slowly, but steadily.

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. John Martin shares how BundlAR makes AR easy for everyone, and what is needed for wider adoption. So it started with Matt and Gareth [Davies], who's on the product side, but really knows AR.

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Tech Trends VR

FEBRUARY 24, 2019

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella. pic.twitter.com/UMhQbxgH1g.

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XROM

JULY 18, 2021

In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. He has a special interest and focus on emerging technologies including #VR #AR #MR #AI. He also Hosts XROM the 1st of its kind AR/VR focussed #Podcast from India. However, in June 2020, a U.S. 8- Eddie Lou.

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XR for Business Podcast

JUNE 24, 2019

CEO Matt Miesnieks has been in the AR game since the beginning, and he says the best in the industry have always known the best, native use cases for the technology; the problem was for the technology to catch up to the use cases. He’s also the co-founder and CEO of 6D.ai, the leading AR cloud platform, which is his third AR startup.

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XR for Business Podcast

JUNE 24, 2019

CEO Matt Miesnieks has been in the AR game since the beginning, and he says the best in the industry have always known the best, native use cases for the technology; the problem was for the technology to catch up to the use cases. He’s also the co-founder and CEO of 6D.ai, the leading AR cloud platform, which is his third AR startup.

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AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

CEO Matt Miesnieks has been in the AR game since the beginning, and he says the best in the industry have always known the best, native use cases for the technology; the problem was for the technology to catch up to the use cases. He’s also the co-founder and CEO of 6D.ai, the leading AR cloud platform, which is his third AR startup.

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The Ghost Howls

DECEMBER 1, 2019

Welcome back to The VR Week Peek, the place where you can find the most interesting AR/VR news of the week! This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. IDC publishes new forecasts for 2020.

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The Ghost Howls

OCTOBER 2, 2018

It’s a tie: both of them are comfortable. Oculus Quest and controllers inside a stand (Image by Ars Technica). According to some reviewers, the display may also be the same one made by Samsung. But Oculus strategy is now funding bigger titles and is not interested in little experiments anymore.

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