Road to VR

JUNE 12, 2023

Do I understand the strategy to strike a different cord as an XR business owner? Apple could have embraced a dual launch strategy with a rich and proven catalog of best selling VR games, perfectly tuned to onboard a completely new audience to XR. Absolutely. Does it frustrate me as a VR-centric studio owner? You bet it does.

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The AR Show

JANUARY 21, 2020

Timoni West, the Director of XR Research at Unity, joined the podcast in 2019 to share her perspective on tackling the future of human-computer interaction. One of her team’s first tools, EditorXR, which is a tool for editing Unity projects directly in virtual reality, won San Francisco Design Week’s first-ever Virtual Tech award in 2018.

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XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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The Ghost Howls

JULY 31, 2023

I think that the upcoming release of Quest 3, and the increasing rumors about Samsung are going to improve our situation even more. There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. Let’s all hope so. More info (Somnium Space 3.0

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XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88

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XR Today - Mixed Reality tag

MAY 8, 2023

Microsoft Magic Leap Varjo HP Acer Samsung ASUS Dell Biel AjnaXR FYR Medical ESight Canon IrisVision VRgineers Zappar Lynx Valve Microsoft Microsoft has been increasing its focus on the extended reality landscape in recent years, with the production of solutions such as Microsoft Mesh, and a metaverse environment for Microsoft Teams.

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XR Today - Mixed Reality tag

MARCH 23, 2023

Samsung Technology brand Samsung has been traversing the immersive technology space for some time, with the development of tools designed to take advantage of Samsung smartphones and other computing devices. The device includes two active Bluetooth controllers and access to development platforms such as Unity.

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Tech Trends VR

FEBRUARY 24, 2019

A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella. pic.twitter.com/UMhQbxgH1g.

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UploadVR Between Realities podcast

DECEMBER 19, 2016

“ Monzo VR brings together the strategy of creation with the joys of design and painting to build your own Virtual Models,” Madfinger Games explain in a press release. Everything is so perfectly designed with the best possible graphics for the Unity engine.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). The fun thing is that since it is a publication very focused on the Chinese market, outside China almost no one knows them.

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4.

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XR for Business Podcast

DECEMBER 8, 2020

We were so blessed to find literally the man that wrote the book on Unity [chuckles] Joe Hocking, to join the team. And he, with the new phones -- the iPhone 12, and the iPad, and the Samsung Galaxy S20 and up -- they all have infrared scanners on them now. And Lewis Gardner on our CMS. And Lewis Gardner on our CMS.

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XR for Business Podcast

DECEMBER 8, 2020

We were so blessed to find literally the man that wrote the book on Unity [chuckles] Joe Hocking, to join the team. And he, with the new phones -- the iPhone 12, and the iPad, and the Samsung Galaxy S20 and up -- they all have infrared scanners on them now. John: Exactly. And Lewis Gardner on our CMS. And Lewis Gardner on our CMS.

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The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. This really looks like a strategy to push the VR gaming ecosystem to the next level. I don’t know if it is the plan, but for sure it is a possibility.

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The Ghost Howls

JANUARY 21, 2020

In the end, I still believe in the old predictions of Unity CEO John Riccitiello: Look at this graph shown by Mr. Riccitiello in 2017: the purple line is the one of the analysts, while the white one is the one forecasted by him. This strategy is working, and these titles are also creating a good amount of interest.

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Virtual Reality Oculus Trends AR 438

XR for Business Podcast

DECEMBER 8, 2020

We were so blessed to find literally the man that wrote the book on Unity [chuckles] Joe Hocking, to join the team. And he, with the new phones -- the iPhone 12, and the iPad, and the Samsung Galaxy S20 and up -- they all have infrared scanners on them now. John: Exactly. And Lewis Gardner on our CMS. And Lewis Gardner on our CMS.

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The Ghost Howls

JANUARY 22, 2021

This trend will continue in 2021 : the new LiDAR sensor, which is rumored to be installed in all future iPhones, will for sure be copied also by Android phones (Samsung?) There are vaiours solutions to also export Unity XR projects to the web (Image by Mozilla). and I can expect more realistic filters with depth occlusion to come soon.

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Augmented Reality Magic Leap AR Apple 474

Cats and VR

MAY 1, 2017

Award-winning independent game studio HappyGiant and Tippett Studio today announced their ground-breaking augmented reality game HoloGrid: Monster Battle has made the transition to virtual reality , and is coming out on the next-generation Samsung Gear VR. USD (regularly $4.99

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Augmented Reality Gaming Virtual Reality AR 102

The Ghost Howls

JANUARY 14, 2020

I think that Pimax has to completely rework its strategy. This strategy creates problems in the manufacturing line (and so many delays) and also confuses a lot the customers. Samsung AR glasses. Probably the true surprise of the whole show has been Samsung, that during its press conference has teased some AR glasses.

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The Ghost Howls

OCTOBER 2, 2018

According to some reviewers, the display may also be the same one made by Samsung. But Oculus strategy is now funding bigger titles and is not interested in little experiments anymore. The magic of the Oculus Quest (Image by Oculus). Both headsets feature a pentile AMOLED display with 1440×1600 resolution per eye.

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XR for Business Podcast

JUNE 24, 2019

He’s built AR system prototypes for Samsung, and had long executive and technical careers in mobile software infrastructure before jumping into AR back in 2009. The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. firm investing in AR solutions.

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XR for Business Podcast

JUNE 24, 2019

He’s built AR system prototypes for Samsung, and had long executive and technical careers in mobile software infrastructure before jumping into AR back in 2009. The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. firm investing in AR solutions.

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AR Technology Industry Augmented Reality 78

XR for Business Podcast

JUNE 24, 2019

He’s built AR system prototypes for Samsung, and had long executive and technical careers in mobile software infrastructure before jumping into AR back in 2009. The tools are pretty [new], and Unity and things, you need to invest a fair bit of time and effort to build something. firm investing in AR solutions.

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AR Technology Industry Augmented Reality 60

XR for Business Podcast

NOVEMBER 1, 2019

He’s the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. Samsung, Nokia entered with their OZO, Jaunt — which recently just got sold to Verizon — they had their Jaunt One camera. Today’s guest is Michael Shabun from Insta360.

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XR for Business Podcast

NOVEMBER 1, 2019

He’s the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. Samsung, Nokia entered with their OZO, Jaunt — which recently just got sold to Verizon — they had their Jaunt One camera. Today’s guest is Michael Shabun from Insta360.

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North America Software 360 Video Video 78

The Ghost Howls

JANUARY 24, 2022

I think that Zuck is now all-in with XR, and all these games are not relevant to Facebook’s current strategy, so the deal has not been completed. Samsung Exynos 2200 introduces ray tracing on mobile. Samsung has just announced its new Exynos 2200 mobile chipset , powered by AMD RDNA 2 architecture.

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XR for Business Podcast

NOVEMBER 1, 2019

He's the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. Samsung, Nokia entered with their OZO, Jaunt -- which recently just got sold to Verizon -- they had their Jaunt One camera. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson.

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North America Software 360 Video Video 60

The Ghost Howls

AUGUST 11, 2019

Image by Samsung). Anyway, officially, both Samsung and Oculus have continued at least to support it. But at the presentation of the latest Samsung Note 10, for the first time after the Note 4, Samsung has dropped support for Gear VR in its latest flagship device. And Samsung is not abandoning XR for sure.

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The Ghost Howls

JUNE 20, 2021

What Facebook said fits perfectly in its strategy and I personally think it is just one step, and many others are coming in the future. Do you remember the leaked letter written by Zuckerberg when he wanted to acquire Unity? It has been a well-studied strategy from the beginning. The tech world domination. It never happens.

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XROM

JULY 18, 2021

Has been at the forefront when it comes to XR, earlier he was VP, Platform Strategy & Dev Community at #HTC and is currently working at Facebook Reality labs. As a customer-focused product strategist, he oversees platform strategies that unify the product category for emerging technologies. 16- Vinay Narayan. 17- Helen Situ.

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UploadVR Between Realities podcast

JULY 7, 2017

10:15 am – 10:45 am | Keynote: The World’s Most Compelling New Experiences (Unity). Tony Parisi | Head of VR/AR Strategy, Unity. Julie Shumaker | Vice President, Business Development, Unity. Driving marketing strategy and sales development across Time Inc. ’s multi-platform virtual reality brand.

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