Upload VR

MARCH 20, 2024

While Apple Vision Pro validated much of what Meta (formerly Facebook) did in VR over the last decade, the headset also echoes work under Google's umbrella at Job Simulator development studio Owlchemy Labs. When we first tried the Apple Vision Pro, we were like, 'yes!' With Apple, you can use Swift UI.

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Road to VR

NOVEMBER 21, 2017

Without explicitly announcing a new specific product, Samsung quietly implied that they may be developing a new standalone mobile VR HMD during a session during their developer conference last month. SEE ALSO Hands-on: Samsung Odyssey Windows VR Headset & Controllers.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Investors, which were all focused on AI started to wonder if they should focus on XR again.

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Trends Apple Google Unity 416

The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. Let’s all hope so.

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Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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Upload VR

FEBRUARY 28, 2024

This is Zuckerberg's first publicly-known trip to South Korea since 2014, when he visited Samsung to finalize the Gear VR smartphone-holder headset partnership. This could bring over services like Netflix, Disney+, Max, Prime Video, Apple TV+, Hulu, Paramount+, and VUDU with no extra developer effort required. Quest Pro 2?

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Road to VR

JANUARY 16, 2020

Samsung Electronics Co Ltd. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. International Business Machines Corp. Microsoft Technology Licensing LLC. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. The post Facebook Surges in U.S.

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XR Today - Mixed Reality tag

JULY 18, 2023

Samsung Display has begun developing its LED on silicon (LEDoS) technologies for an expanding number of augmented reality (AR) devices. The Apple Vision Pro currently uses Samsung’s next-generation microdisplay technology. He added that Samsung Display has developed LEDoS LEDs less than five to ten micrometres (μm).

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Samsung Augmented Reality Strategy Apple 53

Road to VR

JANUARY 24, 2024

While the studio says the game is set to be built exclusively for VR, digital strategy and licensing chief at Wizards of the Coast and Hasbro Eugene Evans calls Resolution Games “an ideal partner to bring a new DUNGEONS & DRAGONS video game to life in VR and beyond,” which could possibly point to a non-VR release coming as well.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Tencent Technology News added, In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. Samsung to Debut MR Headset in 2024? This week saw more rumblings about a Samsung MR headset. News of layoff plans also came out, but this was denied by [ByteDance].

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Magic Leap Samsung Construction Industry 74

Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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Upload VR

JANUARY 12, 2024

Google Reportedly Killed Its AR Glasses Project Google reportedly killed AR glasses project, will instead provide Android XR platform for manufacturers like Samsung. This would mirror Google's existing primary strategy with smartphones, tablets, smart watches, and laptops. Google's glasses-based translation showcase from 2022.

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Upload VR

MARCH 1, 2024

The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. It runs all the games and experiences that UploadVR Jamie Feltham Flash forward to early 2023, and Samsung announced that it was working on XR hardware, with Google handling the software.

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Google Hardware Strategy Samsung 143

Upload VR

JUNE 27, 2023

Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, but Meta reportedly plans to ship full AR glasses in 2027 and seed an early prototype to developers as soon as next year. In February Samsung officially announced it was working on an XR headset, with Google handling "the software".

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Hardware Google AR Samsung 116

Road to VR

FEBRUARY 10, 2022

This comes alongside an alleged partnership with Samsung that would see the development of a wholly new consumer AR device that is rumored to tether to a Samsung smartphone. In any case, Samsung’s reported partnership with Microsoft sounds like very familiar territory for the South Korean tech powerhouse.

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UploadVR Between Realities podcast

MARCH 27, 2017

We recently covered rumors of Apple planning to lean on AR for the company’s future and there were some personnel movements to corroborate the rumors as well. Now we’ve got some movement in the VR and AR industries again, this time with a senior ex-Apple employee becoming head of Oculus VR hardware.

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Upload VR

AUGUST 24, 2023

This would be similar to Google's existing primary strategy with smartphones, tablets, smart watches, and laptops. from Google I/O 2023 In February Samsung officially announced it was working on an XR headset that Google would provide "the software" for, and in May Google said it will share more about that project later this year.

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Software Google AR Samsung 82

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. Top news of the week.

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AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Apple Fires the Latest Shot in the Wearables Wars. Samsung has its own wearables play. Touchpoint.

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. I’m personally a bit confused by Bytedance’s strategy. I hope we will meet there and have fun together!

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AR Insider

MARCH 23, 2021

Apple integrated the technology in the iPad Pro last year, signaling that it would soon arrive at an iPhone near you. This aligns with Apple’s AR master plan but more immediately has photography benefits — a key focal point in the iPhone’s horse-race against Samsung and Google flagships. Apple Steps Further Into AR’s Future.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . The technology world is always a game of rivals.

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AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. The poster child here is Apple. This sense of motivation and urgency for wearables was quantified further in Apple’s Q4 earnings. Samsung has a strong wearables play underway. It’s leaning into a hearables strategy with its BoseAR platform.

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Anand Tech

JULY 26, 2023

Interestingly, the company aims to serve world's leading tech giants, challenging TSMC, IFS, and Samsung Foundry. As demand from Japanese companies alone may not suffice, Rapidus is looking for orders from international corporations like Apple, Google, and Meta. "We "We are looking for a U.S.

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Japan Government Samsung Google 89

XR Today - Mixed Reality tag

JANUARY 24, 2024

The firm also states that as several new headsets are emerging on the market this year, from Apple’s confirmed Vision Pro to rumoured devices from Samsung, the move to support MRTK3 prepares taqtile for an increased range of end-users.

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Magic Leap Microsoft Hardware AR 97

AR Insider

NOVEMBER 5, 2019

Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? That process is underway as Apple, Google, Bose and others are seeding the audio AR opportunity by conditioning the user behavior. It includes some of its data and takeaways. Planting Seeds . billion in 2023.

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AR Hardware Apple Google 177

Anand Tech

MARCH 28, 2023

It also supplied OLED displays for Apple's smartwatches. By that time, such companies dominated the market of OLED panels, including BOE Display, China Star Optoelectronics Technology (CSOT), LG Display, and Samsung Display, so it has not been easy for JOLED to establish its presence in the market. billion ($257 million).

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Japan Sony Apple Technology 81

ARVR

DECEMBER 9, 2020

We know we are only a few years off from seeing some amazing augmented reality products from Apple and Facebook. iPhone 12 pro and Samsung Galaxy S20 iPhone 12 Pro: With ARKit just about any modern iPhone or iPad can be considered an AR gift. The arrival of consumer-grade AR smartglasses isn’t here just yet. New Smart Phones?—?iPhone

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AR Augmented Reality Real Estate Samsung 130

Road to VR

SEPTEMBER 1, 2017

Virtual reality owes much of its popularity to mobile VR, with its promise of abundant, economical and serviceable headsets like Samsung Gear VR and the even cheaper Google Cardboard—the sort of ‘headset shells’ that only require a suitable smartphone to run. image courtesy Lenovo. .” image courtesy Lenovo.

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UploadVR Between Realities podcast

MAY 8, 2017

Right now companies like ARM, Intel and Qualcomm are supplying the bulk of the low-power AR and VR chipsets and based on the current levels of performance and power I don’t see that changing much other than maybe Apple entering the arena with their own custom designs. Applications Aren’t Where They Need To Be.

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AR Microsoft Google Magic Leap 149

Bernard Marr

AUGUST 2, 2022

Or there’s the long-standing relationship between competitors Samsung and Apple – Samsung is a key supplier of iPhone parts to Apple's, despite the Samsung Galaxy being a major competing product. Or Pfizer teaming up with biotech company BioNTech to develop its COVID-19 vaccine in an astonishingly quick time.

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Road to VR

JUNE 28, 2023

Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Still, it seems its Samsung XR headset partnership and AR software development has become the main focus. It’s still early days for MR headsets.

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ARVR

MARCH 29, 2021

Apple integrated the technology in the iPad Pro last year, signaling that it would soon arrive at an iPhone near you. This aligns with Apple’s AR master plan but more immediately has photography benefits?—?a a key focal point in the iPhone’s horse-race against Samsung and Google flagships.

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AR Machine Learning Apple Automotive 130