Road to VR

JUNE 12, 2023

So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Make no mistake, this no compromise MR device appears to get many things right for AR at a premium cost. No doubt (and if rumors are true) there were many debates at Apple HQ about VR.

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AR Insider

JULY 10, 2020

Like other areas of digital transformation, will new habits and discoveries form during this period that are semi-permanent? As she examined in her recent VR/AR Summit talk (video below), this is a strong signal for the long-term growth of eCommerce. ” An important offshoot of this trend involves AR Commerce.

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AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. billion by 2023.

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AR Insider

JULY 21, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. P icking up where we left off in examining Niantic’s business strategy, its biggest move may be yet to come. These include tools that work towards democratizing advanced AR capability for developers.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Basically, Google could try to be for standalone devices what Steam has been for the PC VR ones.

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Road to VR

FEBRUARY 14, 2019

TechCrunch reports that Facebook CEO Mark Zuckerberg sent a four page internal email to key executives at the company which outlined the strategic thought process guiding the company’s early dive into AR and VR. We are vulnerable on mobile to Google and Apple because they make major mobile platforms.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers. Inspired by Google’s cardboard headset, ZapBox was conceived in 2014 as a way to meet consumers where they were at.

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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The Ghost Howls

MARCH 10, 2024

Remember that in those old days, every year was either “the year of VR” or “the year VR died”, and I, as a believer, was more of the first kind, so in 2024, I was already expecting lightweight AR glasses worn by people in the streets. There are also sometimes events that have unexpected consequences. licensing).

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We’re not just going to be using VR and AR to make games, we’re going to tell stories and create worlds.

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Using AR and VR, many people were able to continue working , remodel their homes, stay fit , and discover new ways of having fun. The VR/AR Global Summit 2021 (European Edition). When: September 29 – October 1.

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Upload VR

JANUARY 29, 2024

The week after Apple Vision Pro was announced, Zuckerberg told Lex Fridman in an interview that he saw Apple's product as "a certain level of validation" for Meta's significant investment in AR and VR. Its strategy is more akin to wanting to be a second Apple than what Google did with Android.

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The Ghost Howls

SEPTEMBER 27, 2022

The device also features an RGB camera, so that to provide color passthrough AR. The great news from this week is that the company has brought Niantic Lightship VPS into its engine, so now it is possible to use VPS from a web AR application. The headset is also very small and lightweight thanks to the use of pancake lenses.

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XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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Cats and VR

JUNE 6, 2017

After #AWE2017 we are back to work to solve the last bugs and yes, we will use #ARkit for the iOS version of DIAMONST AR RPG #wwdc2017 pic.twitter.com/RkkvF3bOAX — ZenkoGames (@_ZenkoGames_) June 6, 2017. Could DIAMONST by Zenko Games be the killer app to showcase Apple's AR Kit?

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. What’s more, Meta’s AR-enhanced advertising options allow companies to promote their unique experiences across social media channels like never before.

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The Ghost Howls

AUGUST 9, 2021

Get HitMotion: Reloaded from App Lab now following this link [link] and please leave a good review for us, it can help us a lot And now, after this surprise, let’s head to the best AR/VR news of the week…. Google Tensor chip is made for AI and AR. It will be so overly important for Google Lens , for instance.

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The Ghost Howls

DECEMBER 27, 2021

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually.

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ARPost

FEBRUARY 27, 2023

Following that is a “Fireside Chat” with Unity CEO John Riccitiello. While this company isn’t likely to be putting their AR contact lenses onto the eyeballs of just anybody, they do have rigs that allow you to get a glimpse through what they’re building. That makes the expo floor a great intro.

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Road to VR

MAY 26, 2017

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

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The Ghost Howls

MARCH 16, 2020

The AR startup is in big troubles : after having overhyped its device for years and having collected billions of investments, it just delivered a HoloLens clone. A bizarre strategy, that doesn’t surprise me anymore, though. More info (Camera Path and Google Drive backup) More info (Sketchfab exporting).

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AR Insider

JULY 24, 2020

A dvertising continues to be a bright spot in AR’s otherwise-challenged early days. Brand spending on AR ads is on track reach $1.41 billion this year according to ARtillery Intelligence estimates, making this one of the most high-performing subsectors of the AR universe. “These are being put into practice.

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The Ghost Howls

APRIL 12, 2021

This week has been pretty crazy: It all started with Facebook approving my silly The Unity Cube application (an application with just a cube) on App Lab. I think that HTC will do something with them regarding AR or VR too. There are many hints about this. Is Google collecting the pieces for an XR headset?

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Upload VR

JUNE 6, 2022

Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough. RealityKit also handles networking for multiplayer AR apps, meaning developers won’t need to be network engineers to develop shared AR experiences.

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The Ghost Howls

JUNE 14, 2021

That said, let’s see what happened in AR and VR during this busy week…. In his report, he states that Taiwanese lens manufacturer, Yujingguang is working on next-generation lenses, and these could be installed in the upcoming next-gen PSVR and next-gen Quest (Quest 3 or Quest 2 Pro, depending on Facebook’s strategy).

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The Ghost Howls

JUNE 20, 2021

What Facebook said fits perfectly in its strategy and I personally think it is just one step, and many others are coming in the future. Now, we all know that AR and VR are the next technological platform… the evolution of the smartphone, the evolution of the web. On the web, Google has similar behaviors.

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XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

The ongoing bid to unite the virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) sectors requires significant joint efforts to develop novel solutions, technologies, platforms, and standards. Conference A-List Attendees. Immerse Global Summit (@ImmerseSummit) September 5, 2022.

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4. Oculus Go showcased.

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The Ghost Howls

FEBRUARY 12, 2019

When I interviewed Kevin Williams , an expert in the LBVR market, he said that there are also some experiments with location-based augmented reality and he mentioned a Japanese arcade AR game called HADO. Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. teams for Japan.

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UploadVR Between Realities podcast

NOVEMBER 10, 2016

Technology partners like Mozilla, Google, and Microsoft have joined the collective effort to support WebVR as a priority to jumpstarting the industry. “ING’s strategy is to unlock innovation for our clients through co-creation.” A series of specific challenges will be announced in coming days.

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UploadVR Between Realities podcast

DECEMBER 18, 2016

John Riccitiello, CEO of Unity Technologies, predicted that tech journalists would start gleefully writing that the virtual reality revolution is over because sales of VR headsets fell short of expectations, and analysts are in the midst of shaving back their predictions. These things are barely making it to the shelf.

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XR Today - Mixed Reality tag

MAY 28, 2024

It’s similar to many of the extended reality developer kits available from companies like Meta, Google, and more. Unity integration: Unity offers comprehensive support for Apple Vision Pro developers, including a visionOS template which forms the foundation of spatial experiences. You can find the application form here.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We are going on the road of courage chasing the light under drastic change and innovation together with the peers of the times!

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XR for Business Podcast

DECEMBER 8, 2020

The world received a gift three years ago, in the form of AR technology from the likes of Google and Apple - ARKit and ARCore. John Martin shares how BundlAR makes AR easy for everyone, and what is needed for wider adoption. So it started with Matt and Gareth [Davies], who's on the product side, but really knows AR.

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