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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Magic Leap reveals prices and availability of ML 2. Finally, Magic Leap has revealed information about the price and availability of Magic Leap 2. I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier.

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Magic Leap Appoints New CEO amid Enterprise AR Pivot

XR Today - Augmented Reality tag

Magic Leap announced it had appointed Ross Rosenberg, Incoming CEO , as its company Chief Executive on Wednesday, with the newly-appointed executive stepping into his role on 1 November. He will also help Magic Leap support the sector amid the challenges and goals of the Plantation, Florida-based firm’s operations and customers.

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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The AR startup is in big troubles : after having overhyped its device for years and having collected billions of investments, it just delivered a HoloLens clone.

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Google Releases AR Geospatial Creator for Unity

XR Today - Augmented Reality tag

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Additionally, people can develop augmented reality (AR) experiences with the platform’s 3D viewing function. How Does Google’s Geospatial Creator for Unity Work?

Unity 100
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The Top XR Vendors Majoring in Construction in 2022

XR Today - Virtual Reality

In the AEC environment, XR solutions are quickly becoming a critical part of the modern workflow. AR and MR solutions can make it easier to show projects to clients, giving them an insight into what a finished result might look like. There are even tools available with built-in hand and eye tracking. Magic Leap.

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AWE USA 2023 Day Two: More Keynotes, More Panels, and the Open Expo Floor

ARPost

AWE Day Two Keynotes Day One kickstarted the keynotes, but AWE Day Two saw exciting presentations and announcements from Magic Leap and Niantic. “The small team at Magic Leap has made something that many larger companies are still struggling to achieve.”

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More Than 50% Of Fortune 100 Companies Bought At Least One Apple Vision Pro

Upload VR

Apple isn't the first AR or VR company to target an expensive headset at enterprises. Magic Leap 2 , Microsoft's HoloLens 2 , and Varjo's XR-4 series all primarily focus on this segment of the market. Magic Leap 2's battery lasts notably longer, though, and both it and HoloLens 2 are more comfortable to wear.

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