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AR Briefs, Episode 32: AR Strategies & Business Models

AR Insider

’ There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Though aggregate revenues have disappointed so far, there are glimmers of hope. This plays out today in a few revenue models that are bearing fruit. The first business model bearing fruit is AR advertising.

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Niantic’s AR Lessons: The Platform Angle

AR Insider

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. P icking up where we left off in examining Niantic’s business strategy, its biggest move may be yet to come. These include tools that work towards democratizing advanced AR capability for developers.

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Unpacking AR Business Models: AR as a Service

AR Insider

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. billion by 2023.

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What AR Business Models Drive the Most Revenue?

AR Insider

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue.

AR 309
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How Will AR Transform Advertising?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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The XR Week Peek (2023.06.26): Quest 3 page appears on Best Buy, Vision Pro SDK released, and more!

The Ghost Howls

While people prepare to go on vacation, the XR news starts becoming less than before… but I’m still here telling you which are the most important ones! But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation.

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How is Enterprise AR Taking Shape?

AR Insider

As we roll into 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes. But there are also confidence signals.

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