VRScout

FEBRUARY 7, 2023

As part of the reveal, the company has released an animated 3D model that you can view in your home via augmented reality (AR). Say hello to Alfa Romeo F1 Team Stake – a fresh identity for the team ahead of the 2023 #F1 season thanks to a new title partnership with one of the world’s leading entertainment and lifestyle brands, @Stake.

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VRScout

OCTOBER 26, 2020

Sam Smith’s latest single comes with an AR experience available exclusively through Spotify. To inject the album with a bit of interactivity, Smith has partnered with POWSTER, Universal Music Group, and Capitol Records UK for an 8th Wall-powered AR experience that can only be unlocked through Spotify. .

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ARPost

JULY 21, 2022

Valo Motion, a Finnish AR gaming system provider, celebrated a business landmark. It shows that its AR gaming system has provided joy to its users, regardless of age. Since its debut in 2016, the AR company has made fun, easy-to-use, and high-quality products. AR Gaming System Amidst the Pandemic.

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ARVR

AUGUST 10, 2020

Source Over half of the Augmented Reality market is gaming and entertainment, but the number of AR games is still far from what we see in non-AR gaming categories. Looking at non-AR app stores, the new game charts in every country are full of casual or even hyper casual games. they are social. Why is that?

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VRScout

JANUARY 9, 2023

This includes the Portuguese movie theater NOS , w was able to offer its customers a life-size augmented reality (AR) immersive gaming experience with ONTOP Studios ARcade Sports , a kickass easy-to-set-up game arena that will get your heart rate pumping! . In addition to entertainment, ARcade Sports offers several fitness benefits.

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Road to VR

MAY 18, 2023

Initially announced in 2021, Meta CEO Mark Zuckerberg shared an update on the company’s research partnership with BMW, which focuses on integrating AR and VR into vehicles to make people more productive, social, and entertained while traveling. AR and VR integration in cars isn’t an entirely new area of research.

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The Ghost Howls

DECEMBER 29, 2021

I’ve had the immense pleasure of interviewing Marcus Kuehne from Holoride, one of the most interesting and original XR startups out there : they provide in-car entertainment via VR headsets, with the VR content that has the movements synchronized with the actual movements of the car. Let’s talk about holoride. What is it?

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VRScout

FEBRUARY 9, 2020

The annual festival will debut new AR experiences from Magic Leap, Intel, and director Virginia Galloway. Attendees of the SXSW Trade Show in Austin, TX will be the first to experience the next phase of movie and concert entertainment powered by cutting-edge AR technology. Intel’s Superhuman AR.

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VRScout

SEPTEMBER 27, 2018

The VR trial flights – which are being tested on 10 flights between Boston and Seattle, as well as Boston and San Diego – are the result of a partnership between Alaska Airlines and SkyLights, along with support from 20 th Century Fox, Warner Brothers, and EIM. Their answer?

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ARPost

FEBRUARY 17, 2022

The UK company is one of the only AR outfits in the world that works with physical property owners instead of working around, over, or in spite of them. With augmented reality the opportunities are endless, allowing us to enliven a quiet area and provide entertainment whilst driving footfall and engagement.”.

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Road to VR

JANUARY 28, 2020

Atari will soon be opening hotels in the United States that feature what they call “the latest in VR and AR.” ” The move comes as a part of a recently announced deal with GSD Group, an innovation and strategy agency, which will see game-themed Atari Hotels come to several cities across the United States.

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The Ghost Howls

AUGUST 2, 2021

Facebook Reality Labs creates a group focused on working on the “metaverse”. Zuckerberg said last week that he wants in 5 years Facebook to become a “metaverse company” and this week he started taking action in this sense: he has created a group in the company focused on “building the metaverse”. (Image by Facebook).

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AR Insider

AUGUST 4, 2021

Moreover, all of the above aligns with parallel moves Snap is making in AR. In fact, Snap is a major contender in AR’s “Space Race” to augment the physical world in geo-relevant ways. Advancements to Snap Map feed into that effort including geospatial data for AR interactions. The AR Space Race, Part IV: Snap.

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AR Insider

MAY 27, 2021

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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VRScout

MAY 22, 2023

Last week, Mark Zuckerberg announced that Meta and the BMW Group have partnered to develop a research project focused on the integration of virtual and augmented reality (AR) into vehicles. Holoride has already begun offering its own version of in-car VR entertainment.

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ARVR

JULY 7, 2022

Most members of Generation Alpha are the children of Millennials. Generation Alpha has grown up using smartphones and tablets as part of their childhood entertainment. Why AR/MR for Education? Named after the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century.

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ARPost

AUGUST 28, 2021

When you think about American VR/AR technology centers, where do you think of first? Defense, simulation, education, and entertainment come together in South Florida like they do no place else. While Orlando has been a technology center for decades, it might also be a VR/AR technology center. The VR/AR Association and the OEP.

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ARPost

NOVEMBER 25, 2021

The two great barriers to markets rolling out VR and AR retail are understanding and implementation. The company recently partnered with YouGov to release a study on online retail during the pandemic , and has also expanded its offerings for 3D and AR assets. This group remains “a large opportunity for penetration.”.

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VRScout

APRIL 13, 2020

With a majority of the world under lockdown as a result of the ongoing COVID-19 outbreak, music artists from around the globe have already begun exploring new ways in which to entertain their fans in the absence of live concerts. The augmented performance features a digital venue complete with its own light and sound rigs.

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ARPost

JULY 1, 2022

The VR/AR Association hosted an online event on June 29 dedicated to “Digital Fashion, Content, Immersive Entertainment, and Storytelling.” See Also: VR/AR Association Holds Virtual Summit Dedicated to the Metaverse. This was the focus of “Web3 and Entertainment” presented by Lauren Wert and Amanda Whitcroft of Panda PR.

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VRScout

NOVEMBER 24, 2019

First released in 1995 to a small, but passionate group of fans, award-winning strategy game Settlers of Catan would eventually go on to become one of the most influential board games ever released. You’ll bargain with entertaining in-game characters who are just as strategic as real-life ones. Image Credit: Catan GmbH.

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AR Insider

OCTOBER 19, 2020

Data Dive is AR Insider’s weekly dive into select spatial computing figures. S ocially-distributed lenses and filters are the leading form of consumer-based AR in terms of active use. For social lenses, we’ve based much of our analysis on the active use of the AR lens leader Snapchat. Usage and engagement are one thing.

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ARPost

NOVEMBER 17, 2022

While these games have the same basic goal of allowing multiple players to share experiences in the same virtual environment, they continue to evolve and develop into games that go beyond entertainment. When amusement parks and entertainment centers opened again, they also began to offer more multiplayer AR/VR games.

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XR Today - Mixed Reality tag

MAY 18, 2023

BMW Group USA has teamed up with Meta Platform’s Reality Labs division to develop an automotive virtual and mixed reality (VR/MR) solution. Both firms have created a platform for displaying XR content in moving vehicles for gaming, entertainment, and other experiences using immersive technologies.

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VRScout

SEPTEMBER 23, 2022

This includes everything from augmented reality (AR) glasses EMTs can use to convey critical information to health centers to VR hospital tours designed specifically for children. As part of the experiment, a group of 34 patients undergoing elective hand surgery were split into two equal groups.

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AR Insider

APRIL 20, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. In “new normal” shelter-in-place life, lots of businesses are suffering — especially high touch services and local storefronts. It also claims that many of those calls apply AR lenses to add some extra whimsy to dark times.

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XR Today - Mixed Reality tag

MAY 9, 2023

The extended reality landscape isn’t just changing the way we consume content, but also the way experiences are developed and built for a modern audience. Galleries and art exhibitors are embedding AR, VR, and MR experiences into their events, to help users explore creations like never before. What is Immersive Filmmaking?

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ARPost

DECEMBER 26, 2019

However, it’s finally caught up with them in the form of a mobile web-based AR experience. Creating the AR Experience. Earlier this month, Sony Music Entertainment released a comprehensive 18-disk box set titled The Later Years. See Also: Arcade Is at It Again with the Music Walk of Fame AR Experience.

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VRScout

JUNE 5, 2023

According to Apple, the sleek-looking headset is designed for both work and play, offering a sizable catalog of productivity and entertainment apps available via the new Vision Pro App Store. Feature Image Credit: Apple The post Apple Vision Pro: Apple’s VR/AR Headset Revealed appeared first on VRScout.

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Bernard Marr

AUGUST 8, 2022

Curious about how entertainment like music, theme parks, video games, and movies are incorporating immersive technology and living up to the promise of the metaverse? Here are some of the biggest examples of how the metaverse is already shaking up the entertainment world. Riding the VR and AR Wave at Theme Parks.

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VRScout

SEPTEMBER 5, 2019

However, with the just-launched MARVEL Dimension of Heroes AR experience, fans no longer have to just follow along with their favorite heroes’ fight against evil on the big screen– they can join in on the fight themselves. . Image Credit: Marvel Entertainment, Lenovo. Image Credit: Marvel Entertainment, Lenovo.

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VRScout

DECEMBER 10, 2019

Intellivision Amico: remixing retro gaming and AR. Intellivision has thoughtfully designed every game on Amico to encourage group participation and teamwork through “couch co-op” style gameplay. Moon Patrol was selected to be the first experience showcased in AR due to its legendary popularity among seasoned gamers.

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ARPost

JUNE 2, 2022

Inbar gave a number of examples, including AR and VR activations raising awareness of the LGBTQ community (as the conference started on the first day of Pride Month). There’s one main thing standing in the way: “For AR and the broader metaverse vision to realize, it is important to grow the developer ecosystem,” said Swart. Hugo Swart.

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VRScout

DECEMBER 26, 2018

If 2016 was the birth of modern VR/AR technology, than 2018 was its elementary school graduation. While this past year may have seemed like a quiet one when compared to the more exciting releases featured in 2017 and 2016, these past 12 months have been crucial in the development of the immersive entertainment sector.

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VRScout

AUGUST 17, 2019

Since its launch back in December 2009, Rovio Entertainment’s Angry Birds has since become the most downloaded freemium game of all time. Of course, there are several titles, such as Bad Piggies , a vehicle-based puzzle experience, as well as Angry Birds Go! , a kart-based racing game, that deviate from the conventional format.

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VRScout

SEPTEMBER 25, 2017

When the smash-hit mobile gaming application Pokémon GO swept the globe last summer, the disruptive potential of augmented reality (AR) was thrust into the spotlight. Pokémon GO proved not just that AR is a good money-spinner, but that consumer interest in the technology is high. . The same research found that only 24% of U.S.

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Road to VR

MARCH 30, 2018

Magic Leap, the mysterious augmented reality headset company, has apparently begun shipping its first wave of Magic Leap One AR systems to partners in limited numbers. Citing “people familiar with the matter,” Bloomberg reports a small group of unnamed software developers recently received test units.

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