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Training for the Future: AR Marketing Course at Brock University in Canada

ARPost

Future marketing specialists can start their career specializing in the latest technologies thanks to a new AR marketing course offered by Brock University in Canada. Why the Need for an AR Marketing Course? What Will Students Learn While Attending the AR Marketing Course? How the Students Work on the Practice Project.

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AR-Powered Hardhats Are Heading To The Mineshaft

VRScout

The Microsoft HoloLens 2 could make mining safer. A research division working out of Cambria is developing a special bracket that lets them mount a Microsoft HoloLens 2 headset directly to a miner’s hardhat, allowing them instantaneous access to the Miner Operated Survey System (MOSS). Image Credit: NSS Canada.

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Google Acquires MicroLED Startup Raxium to Bolster AR Ambitions

Road to VR

The acquisition was previously reported by The Information in March, however now Google has confirmed in a blog post that it has indeed acquired Raxium, a five-year old startup building microdisplays for use in AR and VR headsets. Check out our primer on the difference between smartglasses and AR headsets to learn more. µm per pixel.

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Microsoft Now Hosts Free HoloLens Demos Across US & Canada

Road to VR

Haven’t been able to make it to any of the big gaming expos (or you don’t know anyone with the $3,000 AR headset)? Microsoft Stores across the US and Canada are now hosting free HoloLens demos, so you can finally see what the hubbub is all about. Chandler, Chandler Fashion Center. Wauwatosa, Mayfair.

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Vancouver Emerging As Top Five VR and AR Hub

VRScout

Among other notable studios, the location boasts gaming giant Electronic Arts Canada – the powerhouse behind the NHL, NBA, and FIFA franchises – and employs nearly 17,000 workers in the 3D industry. When VR and AR began to emerge, the region took full advantage of that talent. investment goes further in Canada.

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Our First Look At Microsoft HoloLens 2

VRScout

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. OK, I will be able give a more definite verdict after I actually get a hands-on demo first thing tomorrow, but in the meantime, here are our first impressions from having seen the live demos on the stage here at MWC Barcelona. Spatial Anchors.

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Microsoft Expands HoloLens Availability, Hard Hat Option Coming Soon

Road to VR

Despite HoloLens being now almost two years old, Microsoft isn’t showing any signs of slowing down its plans for the AR headset. Rentals are being offered initially in the US and Canada, and Microsoft says they’re working to bring the rental option to more markets in the months ahead.