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XR Advertising Case Study in Focus: VIVE and Rinnai America

XR Today - Virtual Reality

Let’s take a look at how VIVE and Rinnai America transformed the advertising space. The energy-efficient company produces a host of different tools, including heat and air conditioning systems, kitchen appliances, and more. Introducing a New Solution to Modern Customers. Embracing the Power of Virtual Reality.

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(Re)Introducing AR Experience Builder Blippar

ARPost

For a few years, a few years ago, Blippar was one of the most promising AR experience builders on the scene. To understand more about where they are now and where they’re going next, we talked with Blippar CEO Faisal Galaria. The London-based company offered an app-based AR experience primarily for navigation. The Road So Far.

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ROSE Creates Museum-Like AR Experience for Black History Month

ARPost

This year, the theme is Black Health and Wellness and ROSE has created a mobile-based AR experience that takes users into a virtual museum of Black contributions to medicine over the course of 300 years of American history, from 1721 to 2021. Black History And Medicine AR Experience: A Museum in Your Living Room. How can that be?

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Google to Announce New Dev Tools at GDC 2018, Keynote to Feature AR/VR

Road to VR

This year’s Game Developers Conference (GDC) is nearly upon us, and now that talks for the week-long event are published on the GDC website , it appears Google will be taking the stage to introduce a number of new products and tools for game devs. ” Google most recently released its 1.0

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Coca-Cola Creates Virtual Environments and Assets in Ongoing Campaign

ARPost

The result has been a series of immersive experiences including AR games, virtual concerts, and more. While some of the events are live, others run whenever you find the QR code, so it’s not too late to take a look. From there, the company kicked it up a notch with a line of apparel for AR avatars.

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Snap and LACMA Reunite for the Second AR Monumental Perspectives Series

ARPost

These AR monuments explore the evolution of Los Angeles and communities within it,” said Snap Inc co-founder and CTO, Bobby Murphy. We’re thrilled to continue working with LACMA to bring awareness to the history of the city, as well as empower artists and Lens creators to educate the world through a new perspective with the help of AR.”.

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VR/AR Association Holds Virtual Summit Dedicated to the Metaverse

ARPost

Last Friday, December 17, The VR/AR Association held a one-day event dedicated to the metaverse and avatars as part of the Immerse Global Summit Series. How are we going to transport attributes from the physical world to the digital world?”. See Also: 2021 VR/AR Association Global Summit: Metaverse, Convergence, and Adoption. “We

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