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Meet The Forge: A Metaverse XR Studio System by Prox & Reverie

ARPost

A new XR studio system is aiming to revolutionize the entertainment industry. Established in 2019, Prox & Reverie has continually sought to enhance the design experience by incorporating the latest technologies into innovative studio systems. It also lets them create immersive entertainment like no other.

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How is AR Transforming Consumer Behavior?

AR Insider

This article is excerpted with the author’s permission from the Unity Report: Immersive Advertising: How Augmented and Virtual Reality Experiences are Changing Marketing. Meanwhile, TikTok is changing the social game again with micro-entertainment and bursts of distraction. Authors’ opinions are their own. .

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Annual AWE’s AR and VR Awards Show “Auggie Awards” Goes Online

ARPost

Best in Location-Based Entertainment. Best Healthcare and Wellness Solution. There are also three Best-In-Show Awards: Augmented Reality. Virtual Reality. Startup to Watch. Finally, the NEXTANT Award goes to a “pioneer in XR” and the AWESOME award goes to “a moonshot concept or prototype.”.

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Holoride details its in-car VR entertainment system and the opportunities for content creators [Exclusive]

The Ghost Howls

I’ve had the immense pleasure of interviewing Marcus Kuehne from Holoride, one of the most interesting and original XR startups out there : they provide in-car entertainment via VR headsets, with the VR content that has the movements synchronized with the actual movements of the car. Let’s talk about holoride. What is it?

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USC Launches $1bn XR, Generative AI Initiative

XR Today - Mixed Reality tag

It noted that plans to boost industry collaboration follow a $260 million USD contribution to the USC in 2019. The institution hosts degrees for associate, bachelor, and master’s degrees for students across entertainment media, XR, and emerging technologies.

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Redefining Commercial Experiences In 2020 For VR & AR Consumers

VRScout

As we approach the end of 2019 and look back at the most successful advertisements and marketing campaigns of the year, not one of them has involved the use of VR or AR technology. The groundbreaking technology introduced to us in 2019 is only a small glimpse into a much larger future.

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XR Talks: Projecting 2020’s Top Spatial Trends

AR Insider

2019 was a “table-setting” year for our spatial future as momentum builds. To synthesize where we are and where we’re going, our research arm ARtillery Intelligence recently presented findings from its report, Spatial Computing: 2019 Lessons, 2020 Outlook. billion AR ad revenue in 2019, growing to $2.6

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