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The 5 most important XR-related pieces of news from Google I/O 2023

The Ghost Howls

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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Warner Music Group, OpenSea Partner for Web3 Marketing

XR Today - Virtual Reality

On Thursday, the Warner Music Group (WMG) announced a collaboration with OpenSea, a peer-to-peer NFT marketplace, to secure the global music label with Web3 infrastructure. Via the marketplace’s MoonPay service, users can buy, sell, and mint NFTs with Visa, MasterCard, American Express, Apple, and Google Pay.

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The Future of VR in Education: Full Immersion in Learning

ARPost

XR experts believe the education and healthcare industries are leaders in the use of immersive technologies. They just do not have an opportunity to immerse themselves in the topic, experience, and comprehend the material. For example, Google Expeditions allows you to visit the Louvre with a tour, wander on the Moon or fly to Mars.

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Google Brings Social Viewing and Avatars to YouTube VR

VRScout

YouTube has been thinking about immersive video and the future of viewing experiences for awhile. Soon after, YouTube became the largest VR video platform over night by supporting playback within VR headsets like Google Cardboard. Google Brings Social Viewing and Avatars to YouTube VR #IO17 [link] pic.twitter.com/aAS4LQmrKQ.

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Spatial Beats: Apple VR, Google Poly & LBVR Hangs On

AR Insider

Finally, why in the name of the geek gods is Google shutting down Poly? Google’s own Tilt Brush, an important content creation tool, relies on Poly. Tilt Brush co-creator Patrick Hackett just left Google, too. Immersive Tech replaces The VOID. Not a good sign. Wave gets rid of VR app to focus on broader distribution.

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The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Image by Google). Google performs interesting AR news at I/O conference. At Google I/O, no executive of the company has talked about the M-word, but they have anyway showed interesting AR updates, which will be relevant for our future M-world. Another cool announcement has been the one of Immersive View for Google Maps.

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Google Buying HTC’s Pixel Team for $1.1 Billion

VRScout

Google has announced a $1.1 billion cooperation agreement under which certain HTC employees – many of whom are already working with Google to develop Pixel smartphones – will join Google. Separately, Google will receive a non-exclusive license for HTC intellectual property (IP). Google VR & HTC.

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