Google Poly Editor Gives Brands More Control Over Their Immersive Ads

VRScout

Google introduces customizable backgrounds, new animation settings, and realistic reflections. Google Poly editor in-action. Image Credit: Google. Immersive ads running on Google’s Swirl platform. Image Credit: Google. Image Credit: Google.

Creating Immersive Learning Experiences

Tech Trends VR

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. The benefits of using immersive technologies as teaching tools have been widely documented and extensively discussed Click To Tweet.

NFL Debuts Season 2 of ‘NFL Immersed’ Immersive Football Documentary

Road to VR

Google and the NFL today announced season two of Immersed , the multi-episode docuseries following NFL players on and off the field. The second season of Immersed was shot with latest Jump camera, the YI HALO , a 3D 360 camera composed of a total of 17 individual Yi camera units.

Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly

Next Reality AR

After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.

Immersive Education with Google Expeditions, AR, & Virtual Tours

Road to VR

Google’s mission statement is to “organize the world’s information and make it universally accessible and useful,” and so it’s a natural fit that they’d be a leader in creating educational experiences for AR & VR.

Scaling Up Immersive Tech With Blockchain

Tech Trends VR

Fully immersive six-degrees-of-freedom Virtual Reality experiences and photorealistic Mixed Reality light field holograms require exponentially more GPU compute power than traditional 2D or 3D media. The post Scaling Up Immersive Tech With Blockchain appeared first on Tech Trends.

Developer Brings Google Lens’ AR Features To VR

VRScout

This past May during the 2019 I/O Developer Conference, Google unveiled several new features heading to their Google Search and Lens applications. So I got google lens working in VR pic.twitter.com/rFCS7nUgbx — Phasedragon (@Phasedragoon) August 22, 2019.

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Google’s ‘Expeditions’ Initiative is Leading Innovation in the Future of Immersive Education

Road to VR

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. You can watch the full Google Expeditions session from Google I/O.

Google Reveals Hyper-Immersive Haptic Feedback System For.

AllThingsVR

Google Reveals Hyper-Immersive Haptic Feedback System For Virtual Reality Google shocked the tech world with the April 1 announcement of yet another landmark achievement in the emerging field of virtual reality. Today, Google is changing the game for VR yet again.

Inaugural European Immersive Computing Summit Puts Italy On The Map For VR & AR

VRScout

An event that put Italy on the map for immersive technology. Italy is known for great food and design, but chances are it’s not the first place that comes to mind when you think of VR, AR, or immersive technology in general.

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New Google Glass for Enterprise Emerges in FCC Listing

Road to VR

It’s been over a year since Google launched its Glass Enterprise Edition , something the company called “a new chapter” for the device. ” Image courtesy Google. SEE ALSO Google Appears to Be Ramping Up R&D Efforts for "New and novel" AR/VR Lenses.

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Google Closes The Door On Its ‘Spotlight Stories’ VR Film Studio

VRScout

Pour one out in remembrance of Google’s Oscar nominated, Emmy award-winning platform. Founded originally by Motorola with the goal of producing 360-degree content exclusive to Android phones, the studio eventually fell into the hands of Google after their 12.5

Google Shuts Down Internal VR Film Studio Spotlight Stories

Road to VR

Google is shutting down Spotlight Stories, the group tasked not only with pushing forward virtual reality as a storytelling medium, but creating a number of highly polished and thoughtful VR pieces in the process. Image courtesy Google.

Google’s Massive Street View Library Now Available in ‘Google Earth VR’

Road to VR

Today Google has launched an update to Google Earth VR which brings the company’s huge library of street-level imagery into the application which lets users immersively explore the entire globe.

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Google Brings ARCore 1.0 to Multiple Flagship Smartphones, Google Lens Preview Soon

Road to VR

Ahead of Mobile World Congress (MWC) next week, Google announced it’s bringing ARCore , it’s augmented reality SDK, out of preview and to a number of flagship smartphones in its 1.0 Once Google throws the switch, you’ll be able to download ARCore here.

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CNN Launches New Immersive Journalism Initiative, CNNVR

Road to VR

CNN has officially launched CNNVR, a new immersive journalism unit and virtual reality platform with CNN Digital. In a major new commitment to the medium, CNN has officially launched CNNVR, a new journalism unit that aims to produce immersive VR content across multiple platforms and devices.

Google Launches Android Chrome WebVR Support

Road to VR

Google have launched WebVR support for the Android platform via the Chrome browser opening up this exciting platform to Android mobile VR users on Cardboard and Daydream users. SEE ALSO Google Daydream Review: Casual VR Closes the Gap.

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Google Demonstrates Promising Low-cost, Mobile Inside-out Controller Tracking

Road to VR

But we could see that change in the near future, thanks to research from Google which details a system for low-cost, mobile inside out VR controller tracking. Image courtesy Google. Image courtesy Google. Image courtesy Google.

Design Your Own VR Tour With Google’s ‘Tour Creator’

VRScout

Google harnesses the power of photos and street view to deliver simplified, web-based VR development to students and teachers. This means that virtually anyone, regardless of their experience in VR development, has the opportunity to build their own immersive content.

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Google Begins Experimenting with VR Ads

Road to VR

According to a recent entry on the Google Developers Blog , the company has begun experimenting with advertising formats suitable for placement inside of virtual reality experiences. The post Google Begins Experimenting with VR Ads appeared first on Road to VR.

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Google Reveals Experimental 6DOF Controllers for Lenovo Mirage Solo

Road to VR

It appears Google has made some serious headway on its low-cost, mobile inside out VR controller tracking standard first seen back in April. The post Google Reveals Experimental 6DOF Controllers for Lenovo Mirage Solo appeared first on Road to VR.

Google Shares New Research into Foveated Rendering Techniques

Road to VR

Enter foveated rendering, a technique commonly held as one of the next logical steps in making VR headsets more immersive. Google’s researchers introduce two methods to attack these artifacts: Phase-Aligned Foveated Rendering and Conformal Foveated Rendering.

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Google: Don’t Expect 6DOF Controllers for Lenovo Mirage Solo

Road to VR

If you’re waiting on positionally-tracked controllers for Google’s latest entry into the Daydream platform, the standalone 6DOF VR headset Lenovo Mirage Solo, you probably won’t ever see it, at least not from Google.

Designing ‘Virtual Virtual Reality’, One of Mobile VR’s Most Immersive Games Yet

Road to VR

This guest article by Mitch Mastroni, Interaction Designer at Tender Claws, the studio behind the game, explores how the game achieved significant immersion even on more restrictive mobile VR headsets.

4 Interesting New ARCore Apps Hitting Google Play Store

Road to VR

ARCore, Google’s augmented reality software development kit for Android devices, was recently made available on 13 flagship smartphones – giving over 100 million devices, the company says, the ability to run AR apps. Google’s ‘Just a Line’ Art App.

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Vive Studios’ Feature Length Immersive Film ‘7 Miracles’ Now Available on Viveport

Road to VR

Vive Studios has released its ‘feature-length’ immersive film titled 7 Miracles. On the surface, the immersive film is a reenactment of the Gospel of John in the Bible that specifically centers around the seven miracles of Jesus Christ.

Putt-Putt Google Earth VR Looks Amazing

VRScout

When YouTube channel Nat and Friends toured Google VR, we were honestly expecting to see experiments from Google’s Daydream Labs that we’ve already seen. Projects we’ve reported on like Google’s headset removal or last year’s social VR experiments have been some of our favorites.

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Google Announces 6DoF Controller Devkit, ‘See-Through’ Mode For Daydream

VRScout

While not the most comfortable option on the market, its ability to provide immersive, 6DoF experiences minus the need of a beefy gaming PC makes it an attractive option for anyone looking to experience mid range VR on a budget. . Image Credit: Google AR & VR.

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Google Expeditions AR Tours Now Available To Public

VRScout

Google announces the full release of Expeditions AR as well as updates to its Expeditions app. While we’ve seen first hand how powerful a tool VR is for going places, we think augmented reality (AR) is the best way to learn more about the things you find there,” Google states in a blog post.

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Google’s ‘Welcome to Light Fields’ VR App Reveals the Power of Volumetric Capture

Road to VR

Google has released a free app for PC VR headsets called Welcome to Light Fields. The company says the app serves as a showcase of “the emerging technology Google is using to power its next generation of VR content.”

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Google releases new SDK for immersive audio

VRWorld

In an effort to assist developers in creating more immersive audio experiences in AR/VR environments, Google has today released a new spatial audio SDK called Resonance Audio. The post Google releases new SDK for immersive audio appeared first on VR World.

Google Brings AR Into The Classroom With ‘Expeditions AR’ Program

VRScout

Google Expeditions expands services to include educational AR for students. The Pioneer Program uses Google Tango technology to effectively scan and map the physical room and accurately project 3D models throughout. AR classroom during Google I/O 2017.

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Google Daydream Review: Casual VR Closes the Gap

Road to VR

Today marks the launch of Google’s high-end Android VR platform, Daydream , a major step beyond Cardboard and a serious competitor to Gear VR. At launch, Google is releasing five first-party Daydream apps, with another five coming from third-parties.

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Netflix VR Launches on Google Daydream

VRScout

Only a day after seven new apps dropped on Google’s Daydream VR platform, we finally got the one app that many of us have all be waiting patiently to arrive this month. The post Netflix VR Launches on Google Daydream appeared first on VRScout.

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Google Announces ‘Blocks’, a VR App Like ‘Tilt Brush’ for Modeling 3D Objects

Road to VR

Google wants to make it easier for VR/AR app developers to create 3D objects with its new app revealed today called Blocks, a program designed to let you build assets for the immersive mediums from within the VR headset itself. image courtesy Google. image courtesy Google.

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