Google Poly Editor Gives Brands More Control Over Their Immersive Ads

VRScout

Google introduces customizable backgrounds, new animation settings, and realistic reflections. Google Poly editor in-action. Image Credit: Google. Immersive ads running on Google’s Swirl platform. Image Credit: Google. Image Credit: Google.

Creating Immersive Learning Experiences

Tech Trends VR

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. The benefits of using immersive technologies as teaching tools have been widely documented and extensively discussed Click To Tweet.

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Experiencing Immersive Art in Colorado

Tech Trends VR

Their installations have not only graced events such as SXSW and Google i/o , but also taken over Times Square , a UNESCO World Heritage Site in Brussels to the Hollywood Walk of Fame , Wynwood Walls in Miami, and the iconic Bowery Wall in New York. “It’s

NFL Debuts Season 2 of ‘NFL Immersed’ Immersive Football Documentary

Road to VR

Google and the NFL today announced season two of Immersed , the multi-episode docuseries following NFL players on and off the field. The second season of Immersed was shot with latest Jump camera, the YI HALO , a 3D 360 camera composed of a total of 17 individual Yi camera units.

Snapchat, Facebook, Google, 8th Wall, & Immersion Bring Holiday Cheer via Augmented Reality

Next Reality AR

Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead?

Back To The Moon Is The First Google Doodle Available In All Realities

VRScout

Back to the Moon was first released in 2018 as a first-of-its-kind collaboration between Nexus Studios , Google Spotlight Stories , Google Arts & Culture , Cinématèque Française , and Google Doodles. Image Credit: Google.

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Immersive Education with Google Expeditions, AR, & Virtual Tours

Road to VR

Google’s mission statement is to “organize the world’s information and make it universally accessible and useful,” and so it’s a natural fit that they’d be a leader in creating educational experiences for AR & VR.

Google Glass Enterprise Edition 2 Now Available for Direct Developer Purchase

Road to VR

Google Glass Enterprise Edition 2, the company’s most recent smartglasses (or rather smart glass ), was only available to partner companies when it launched in May 2019. Now Google is allowing its third-party hardware vendors to sell the headset direct to developers.

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Google Brings Web-based AR to Chrome in Latest Beta

Road to VR

Last week Google released a beta of Chrome 81 for Android, Chrome OS, Linux, macOS, and Windows, which means a stable version is just around the corner. Google first included WebVR, the VR-focused predecessor to the WebXR API, in Chrome 66 back in April 2018. Image courtesy Google.

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Breaking Barriers Through Immersive Technology

ARPost

Baby boomers are thrilled that the fictional Holodeck from Star Trek is now a real and functional immersive technology. The platform also enables sharing digital content into the immersive workspace. Another application that uses immersive technology is Imerference.

Google Reveals Hyper-Immersive Haptic Feedback System For.

AllThingsVR

Google Reveals Hyper-Immersive Haptic Feedback System For Virtual Reality Google shocked the tech world with the April 1 announcement of yet another landmark achievement in the emerging field of virtual reality. Today, Google is changing the game for VR yet again.

Google’s ‘Expeditions’ Initiative is Leading Innovation in the Future of Immersive Education

Road to VR

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. You can watch the full Google Expeditions session from Google I/O.

Inaugural European Immersive Computing Summit Puts Italy On The Map For VR & AR

VRScout

An event that put Italy on the map for immersive technology. Italy is known for great food and design, but chances are it’s not the first place that comes to mind when you think of VR, AR, or immersive technology in general.

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Expert View: Immersive Technology Investment Boosting Creativity

Tech Trends VR

The growth in VR/AR sector is set to increase following a new deal between the UK Government and the Creative Industries Council (CIC) to invest £33m in immersive technologies Click To Tweet. How the UK government’s multi-million-pound investment will help the storytellers of tomorrow.

Google’s Massive Street View Library Now Available in ‘Google Earth VR’

Road to VR

Today Google has launched an update to Google Earth VR which brings the company’s huge library of street-level imagery into the application which lets users immersively explore the entire globe.

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Google Grants Augmented Reality Access to Historic Art of Chauvet Cave via Arts & Culture App & Google Search

Next Reality AR

Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site. Thanks to augmented reality, the cave is now virtually open to the public once again.

Scaling Up Immersive Tech With Blockchain

Tech Trends VR

Fully immersive six-degrees-of-freedom Virtual Reality experiences and photorealistic Mixed Reality light field holograms require exponentially more GPU compute power than traditional 2D or 3D media. The post Scaling Up Immersive Tech With Blockchain appeared first on Tech Trends.

Today’s Guest On The VR Download Is Nonny de la Peña, Immersive Journalism Pioneer

UploadVR

Our Special Guest this week is Nonny de la Peña , a pioneer in Immersive journalism, founder and CEO of Emblematic Group. As always, we’ll also be making it available for audio-only listening on Apple, Google, Spotify, TuneIn/Alexa, Stitcher, and more within a couple of hours of airing.

Google Launches Android Chrome WebVR Support

Road to VR

Google have launched WebVR support for the Android platform via the Chrome browser opening up this exciting platform to Android mobile VR users on Cardboard and Daydream users. SEE ALSO Google Daydream Review: Casual VR Closes the Gap.

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Design Your Own VR Tour With Google’s ‘Tour Creator’

VRScout

Google harnesses the power of photos and street view to deliver simplified, web-based VR development to students and teachers. This means that virtually anyone, regardless of their experience in VR development, has the opportunity to build their own immersive content.

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Developer Brings Google Lens’ AR Features To VR

VRScout

This past May during the 2019 I/O Developer Conference, Google unveiled several new features heading to their Google Search and Lens applications. So I got google lens working in VR pic.twitter.com/rFCS7nUgbx — Phasedragon (@Phasedragoon) August 22, 2019.

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New Google Glass for Enterprise Emerges in FCC Listing

Road to VR

It’s been over a year since Google launched its Glass Enterprise Edition , something the company called “a new chapter” for the device. ” Image courtesy Google. SEE ALSO Google Appears to Be Ramping Up R&D Efforts for "New and novel" AR/VR Lenses.

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Google Discontinues Daydream View Headset, the Final Nail in the Coffin for its Android VR Ambitions

Road to VR

Google had monstrous ambitions for Daydream at the start. As of Google I/O earlier this year, it was entirely clear that Google had lost faith in Daydream , but today they put the final nail in the coffin. Image courtesy Google.

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Google Closes The Door On Its ‘Spotlight Stories’ VR Film Studio

VRScout

Pour one out in remembrance of Google’s Oscar nominated, Emmy award-winning platform. Founded originally by Motorola with the goal of producing 360-degree content exclusive to Android phones, the studio eventually fell into the hands of Google after their 12.5

Google Chrome Update Allows For More Powerful WebVR Experiences

VRScout

Last week Google launched the beta for Chrome 79, the latest update for its Chrome web browser. Using the WebXR Device API, developers can create more powerful immersive content that users can interact with using their motion controllers thanks to the GamePad API.

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Google Brings ARCore 1.0 to Multiple Flagship Smartphones, Google Lens Preview Soon

Road to VR

Ahead of Mobile World Congress (MWC) next week, Google announced it’s bringing ARCore , it’s augmented reality SDK, out of preview and to a number of flagship smartphones in its 1.0 Once Google throws the switch, you’ll be able to download ARCore here.

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Google Unveils ARCore Depth API to Make AR More Natural & Interactive

Road to VR

Shahram Izadi, Director of Research and Engineering at Google, says in a blog post the new Depth API now enables occlusion for mobile AR applications, and also the chance of creating more realistic physics and surface interactions.

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Google Shuts Down Internal VR Film Studio Spotlight Stories

Road to VR

Google is shutting down Spotlight Stories, the group tasked not only with pushing forward virtual reality as a storytelling medium, but creating a number of highly polished and thoughtful VR pieces in the process. Image courtesy Google.

CNN Launches New Immersive Journalism Initiative, CNNVR

Road to VR

CNN has officially launched CNNVR, a new immersive journalism unit and virtual reality platform with CNN Digital. In a major new commitment to the medium, CNN has officially launched CNNVR, a new journalism unit that aims to produce immersive VR content across multiple platforms and devices.

Putt-Putt Google Earth VR Looks Amazing

VRScout

When YouTube channel Nat and Friends toured Google VR, we were honestly expecting to see experiments from Google’s Daydream Labs that we’ve already seen. Projects we’ve reported on like Google’s headset removal or last year’s social VR experiments have been some of our favorites.

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Google Demonstrates Promising Low-cost, Mobile Inside-out Controller Tracking

Road to VR

But we could see that change in the near future, thanks to research from Google which details a system for low-cost, mobile inside out VR controller tracking. Image courtesy Google. Image courtesy Google. Image courtesy Google.

Google Announces 6DoF Controller Devkit, ‘See-Through’ Mode For Daydream

VRScout

While not the most comfortable option on the market, its ability to provide immersive, 6DoF experiences minus the need of a beefy gaming PC makes it an attractive option for anyone looking to experience mid range VR on a budget. . Image Credit: Google AR & VR.

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Google Brings AR Into The Classroom With ‘Expeditions AR’ Program

VRScout

Google Expeditions expands services to include educational AR for students. The Pioneer Program uses Google Tango technology to effectively scan and map the physical room and accurately project 3D models throughout. AR classroom during Google I/O 2017.

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Google Is Exploring VR Shoes With Tiny Motorized Wheels

UploadVR

Alphabet’s Google has filed a patent application for a new approach to VR walking shoes. The disadvantage of the Cybershoes, and the main problem Google’s approach seems to be tackling is that it only works seated. In Cybershoes you can’t go prone, you can’t crouch, you can’t sneak, and being seated detracts from the immersion if your character is supposed to be standing. Google VR Industry News Cybershoes google patent VR Locomotion

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Google Expeditions AR Tours Now Available To Public

VRScout

Google announces the full release of Expeditions AR as well as updates to its Expeditions app. While we’ve seen first hand how powerful a tool VR is for going places, we think augmented reality (AR) is the best way to learn more about the things you find there,” Google states in a blog post.

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Google: Don’t Expect 6DOF Controllers for Lenovo Mirage Solo

Road to VR

If you’re waiting on positionally-tracked controllers for Google’s latest entry into the Daydream platform, the standalone 6DOF VR headset Lenovo Mirage Solo, you probably won’t ever see it, at least not from Google.

Google Responds to ‘Earth VR’s’ Absence on Oculus Rift

UploadVR

Yesterday, Google shook up the virtual reality scene by both announcing and releasing a brand new immersive experience: Google Earth VR. UploadVR reached out to Google to ask why this strategy was implemented. Google responded by writing that, “”We want to make sure that every platform we release Earth VR for provides a great experience and that takes time. Tagged with: earth , earth vr , exclusives , exclusivity , google , google earth , google vr.

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