XR Today - Augmented Reality tag

DECEMBER 13, 2022

For the arts and entertainment landscape, XR has emerged as a particularly valuable solution for connecting with consumers and fans at scale. Extended reality, in the form of AR, VR, and even mixed reality, has opened the door to a new future where arts and entertainment can be accessible anywhere, at any time, with the right technology.

Entertainment 127

Entertainment Government Virtual Reality Tools 127

XR Today - Mixed Reality tag

MAY 9, 2023

Typically, it refers to production strategies used in the entertainment industry to boost audience engagement, through the use of extended reality, metaverse environments, and 3D content. The impact of immersive technologies can be seen throughout the entire entertainment landscape. What is Immersive Filmmaking?

Entertainment 92

Entertainment Immersion Industry Filming 92

XR Today - Mixed Reality tag

NOVEMBER 25, 2022

Japanese electronics giant Sony recently bought out Beyond Sports, allowing the former to build massive metaverse content for sporting events. Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions.

Sony 110

Sony Magic Leap Miami Florida 110

VRScout

MAY 26, 2022

This past February, Sony offered us our first look at the PlayStation VR2 (PS VR2), a new-and-improved console VR headset boasting a 4K HDR resolution, new sensory features, built-in eye-tracking, redesigned motion controllers, headset-based haptic feedback, and a variety of other game-changing enhancements.

Gaming 495

Gaming Sony Eye Tracking Haptic 495

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.

Entertainment 115

Entertainment Augmented Reality Virtual Reality Unity 115

XR Today - Mixed Reality tag

NOVEMBER 30, 2022

Sony has released a set of motion capture (mocap) wearables in time for the holidays, the company announced in a press release. Sony’s Mocopi mocap system uses six coloured tracking devices, which people can wear on their bodies. A photo of Sony’s ‘Mocopi’ device trackers. PHOTO: Sony Corp.

Sony 103

Sony Motion Capture Wearables Technology 103

The Ghost Howls

MARCH 21, 2021

It will be a very interesting event and you can register at this link if you want to enjoy it (come on, it’s free!). Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Header image by Sony Interactive Entertainment). Top news of the week. Enjoy some cool VR discounts.

Sony 419

Sony Controllers AR Haptic 419

VRScout

OCTOBER 8, 2019

Work together with friends to rid Ginza Sony Park of a ghostly threat. Beginning this weekend in Tokyo, Japan, Ginza Sony Park will be hosting Ghostbusters In The Park , a massive live event celebrating the historic 35th anniversary of Ghostbusters. Image Credit: Sony. Image Credit: Sony. “Be

Japan 365

Japan AR Sony Augmented Reality 365

XR Today - Augmented Reality tag

MAY 22, 2023

Sony’s VP Tools Sony’s Crystal LED display technology and Venice camera capture technology create a unified RT3D backdrop solution which projects immersive and reactive visuals with the firm’s high brightness, wide colour gamut, and high contrast ratio promise.

Sony 115

Sony Unreal Los Angeles Tools 115

VRScout

MARCH 14, 2017

Developed in collaboration with Sony Pictures VR, MPC , and Q Department , Passengers: Awakening is less of a game and more a movie set exploration experience. It takes place after the movie, but before they land on the new Homestead Colony, which explains the timing of the VR release for this week’s home entertainment launch.

Sony 179

Sony HTC Filming Oculus 179

XR Today - Mixed Reality tag

FEBRUARY 21, 2023

Under its new studio, the collaboration with Sony will debut in the virtual world ‘Nostalgia1999,’ which features concepts from a Japanese six-tatami room from July of the same year. Fans can view the messy Otaku character with Sony’s world-renowned anime shows. ／ Let’s watch 90’s anime together on VRChat!

Sony 78

Sony North Carolina Strategy Japan 78

GizModo VR

APRIL 26, 2022

CinemaCon, a three-day event in Las Vegas, is one of those trade conventions that inevitably turns into a pop culture press event, as big studios take the opportunity to get on center stage and share their plans for the next few years. And boy howdy, did Sony ever take advantage of the moment.

Las Vegas 98

Las Vegas Sony Groups Filming 98

XR Today - Virtual Reality

FEBRUARY 17, 2023

Already, we’ve seen entertainment companies in the sports sector, such as the Fox Corporation, investing in extended reality tools and virtual platforms. Sony Japanese electronic leaders Sony purchased the Beyond Sports brand in 2022, to assist in taking their sports gaming experiences to the next level.

Augmented Reality 237

Augmented Reality Strategy Entertainment Sony 237

Peter Graham

FEBRUARY 14, 2020

Sony Interactive Entertainment (SIE) did reveal that 5 million headsets had been sold but a lot of the focus currently is on PlayStation 5. When it comes to price Bloomberg reports that there’s still an issue internally at Sony regarding how much to charge consumers.

Sony 113

Sony Microsoft Entertainment Hardware 113

UploadVR Between Realities podcast

JUNE 6, 2017

The 2017 Electronic Entertainment Expo (E3) is right around the corner. Starting next week, the game industry’s most iconic event will descend on Los Angeles, CA and bring together all of the top gaming developers, marketers, publishers, and industry professionals to one location for a solid week of gaming nirvana.

Sony 148

Sony Los Angeles Gaming Conference 148

ARPost

MAY 27, 2020

EST with event founder Ori Inbar’s “It’s Time to Go Spatial” welcome address. The Future of Entertainment. A panel discussion titled “Who Will Control the Future of Entertainment?” Some have speculated that when the world opens back up people will have lost their taste for live entertainment. Ori Inbar’s Welcome Address.

Conference 370

Conference Technology Entertainment Industry 370

Road to VR

JUNE 17, 2018

Image courtesy Sony Japan Studio. Featuring the cute bots first seen in The Playroom (2013) , Sony Japan Studio’s upcoming platformer Astro Bot Rescue Mission uses similar controls and gameplay mechanics as any other 3D platformer, but it has been created from the ground up with VR in mind. Image courtesy Sony.

Sony 169

Sony Japan HTC Controllers 169

UploadVR Between Realities podcast

JULY 4, 2016

PlayStation VR’s long-anticipated launch is nearing, but Sony evidently still has more to say about it. Sony Interactive Entertainment Hong Kong (SIEHK) will be hosting a press briefing dedicated to its upcoming VR headset just ahead of the Animation-Comic-Game Hong Kong 2016 event on July 28th.

Conference 105

Conference Sony Entertainment Gaming 105

VRScout

JULY 18, 2023

This enormous “multiverse” theme park features a variety of immersive entertainment, official Sony characters powered by conversational artificial intelligence (AI) technology, and a whole lot more. Credit: Toei Animation The world is composed of four primary areas to explore at your leisure.

Sony 255

Sony Virtual World Training Immersion 255

Peter Graham

MARCH 17, 2020

Over the past year, Sony Interactive Entertainment (SIE) has released various snippets regarding its next console, the PlayStation 5 (PS5) but nobody knows what it looks like. With the coronavirus (COVID-19) forcing many events to cancel this has lead companies like Facebook to move to an online announcement format.

Architecture 81

Architecture Sony Entertainment Europe 81

VRScout

MARCH 11, 2020

COVID-19 claimed yet another victim this morning as E3 event organizers Entertainment Software Association announced the cancellation of this year’s conference due to fears of a potential coronavirus outbreak. . Organizers hope to provide an ‘online experience’ this June.

Los Angeles 244

Los Angeles Conference United States Sony 244

The Ghost Howls

APRIL 3, 2023

You are in the right place… Top news of the week (Image by Apple) Apple may launch its headset on June, 5th Apple has finally announced the date of its upcoming WWDC event: it will be held on June 5–9. The event will be pre-recorded and visible online, but there will also be a “special in-person experience at Apple Park on June 5”.

Apple 296

Apple Sony Haptic Ukraine 296

VRScout

MARCH 26, 2018

Sony unleashes VR music video with projection mapping technology at SXSW. However, it was Sony that managed to catch the attention of many tech-centric festival-goers with its veritable playground of futuristic gadgets, from their popular AI driven robodog, Aido, to the virtual pucks of their glowing A(i)r Hockey table.

Video 223

Video Sony Austin Texas 223

Cats and VR

AUGUST 26, 2017

SLIVER.tv, the leading esports 360º virtual reality entertainment platform, announced the close of a $9.8 million to date, the Series A round was also participated by SLIVER.tv’s existing seed investors, including DCM, Sierra Ventures, The VR Fund, Samsung Next Fund and Sony Innovation Fund. With total funding of $17.5

Virtual Reality 100

Virtual Reality Entertainment Samsung Sony 100

ARPost

OCTOBER 18, 2022

Virtual reality is commonly associated with the gaming industry, as major companies like Meta, HTC, Sony, and others are creating VR-based video games , which typically appeal to a younger audience. Children can use VR to play age-appropriate, fun, entertaining or educational games. How Children, Adults, and Seniors Benefit From VR.

Virtual Reality 458

Virtual Reality Groups Examples Entertainment 458

Road to VR

FEBRUARY 27, 2017

Sony’s Magic Lab are set to demonstrate a new procedural animation system which it says allows VR characters found in VR to “imbue a sense of shared space with the player” with realistic eye, head and body movements. SEE ALSO On the Hunt for VR's Killer App with Sony's Head of PlayStation Magic Lab, Richard Marks.

Sony 100

Sony Virtual Environment Eye Tracking Entertainment 100

Peter Graham

OCTOBER 1, 2019

There’s a lot going on over at Sony Interactive Entertainment (SIE) currently, with the company currently shaking up its promotional events by hosting State of Play broadcasts and not appearing at events like the Electronic Entertainment Expo (E3). It’s not just Shawn Layden leaving Sony.

Sony 43

Sony Japan Entertainment Asia 43

VRScout

JULY 19, 2023

This enormous “multiverse” theme park features a variety of immersive entertainment, official Sony characters powered by conversational artificial intelligence (AI) technology, and a whole lot more. Heck, just about anyone with a VR headset will have a good time in this sprawling virtual theme park.

Sony 223

Sony Virtual World Training Immersion 223

VRScout

JUNE 3, 2021

Sony reveals new VR games and exciting updates during its latest PS VR Showcase event. Today marked yet another PS VR Showcase by Sony, during which the company revealed new games for the PlayStation VR as well as exciting updates on several highly-anticipated titles. Feature Image Credit: Sony PlayStation.

Los Angeles 458

Los Angeles Sony Controllers Gaming 458

VRScout

FEBRUARY 14, 2017

Organized by the Advanced Imaging Society (AIS), the Lumiere Awards have been recognizing and enabling the creation of cutting edge entertainment and storytelling using emerging technologies since James Cameron first set the bar with Avatar. It was Hollywood’s first consolidated dive into VR. Best VR Film Experience: Ghostbusters.

360 Video 326

360 Video Detroit Virtual Reality Sony 326

VRScout

MAY 20, 2017

Serving as a keynote speaker at this year’s Salesforce Data Matters conference in Las Vegas, Nevada, show-creator Vince Gilligan took to the stage earlier this week to take part in a discussion regarding the effects of technology, 1-on-1 consumer relations on entertainment, and media marketing.

Las Vegas 316

Las Vegas Nevada Sony Conference 316

The Ghost Howls

MAY 30, 2023

Ben Lang from Road To VR and Ian Hamilton from Upload VR will be able to attend the event in person. And luckily, it is continuing this tradition: during an investor presentation event, the company announced that in the first month after launch, PSVR 2 had sold 450K units, which became 600K after two more weeks.

Apple 380

Apple Microsoft Sony Italy 380

Peter Graham

JANUARY 14, 2020

When it comes to big videogame announcements the Electronic Entertainment Expo (E3) in Los Angeles every June tends to be the highlight of every year. However, Sony Interactive Entertainment (SIE) was noticeably absent last year, leaving not only a big gap news wise but physically as well.

Sony 40

Sony Los Angeles Entertainment Trends 40

ARPost

JUNE 8, 2022

One of the most anticipated and hyped events at Augmented World Expo is the Auggie Awards. Sony Electronics Head of Business Development, Thaisa Yamamura, presented the Auggie Award for Best Art or Film. Yamamura also presented the winner with a Sony Spatial Reality Display, a “glasses-free 3D display that will improve their workflow.”

Magic Leap 429

Magic Leap Tools Entertainment Conference 429

XR Today - Virtual Reality

OCTOBER 26, 2023

The Hammersmith, London-based company has also partnered with some of the world’s biggest tech and media firms, including Apple, National Geographic, Google, Sony, Meta Platforms, Sky, IMAX, Intel, and many others. million views on Meta Quest TV—an astounding new level of engagement in the XR entertainment space.

Head Mounted Display 242

Head Mounted Display Filming Immersion Virtual Reality 242

UploadVR Between Realities podcast

JULY 18, 2017

With VR developing as a premium and exciting new option for live events, various entities are working to secure partnerships with media companies for rights to their content. MelodyVR is a VR application that will give you premier access to live music events with perspectives from the stage or in the crowd.

Sony 104

Sony Microsoft Groups Entertainment 104

VRScout

JUNE 18, 2019

AIXR has announced the 2019 nominees for their third annual international VR Awards , an event dedicated to celebrating outstanding achievements in the VR industry. Sony London Studio – Blood & Truth. First Contact Entertainment – Firewall Zero Hour. Force Field Entertainment – Anne Frank House VR. DIVR – Golem VR.

Simulation 412

Simulation Training Healthcare Entertainment 412