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Is Spatial Computing the Future of Automotive Safety?

XR Today - Augmented Reality tag

This week, a provider of in-car AR software solutions, Basemark, announced the successful acquisition of roughly €22 to boost the firm’s service, enabling original equipment manufacturers (OEMs) to create custom automotive XR applications. According to data provided by the firm, the automotive heads-up display is worth roughly USD 1.43

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BMW Doubles Down on AR and VR Technology in Recent Projects

ARPost

Automobile manufacturers and retailers have been among the most enterprising adopters of VR technology. Usually, that technology has been geared towards enterprise. To make this happen, the luxury car company has partnered with some old ARPost favorites in AR and VR technology including Pico , Engage, and 8th Wall.

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Mercedes-Benz, NVIDIA Pilot Automotive Industrial Omniverse

XR Today - Mixed Reality tag

With the new digital twins, Mercedes-Benz aims to save money, time, and energy in the production process, Jörg Burzer, Board Member, Mercedes-Benz Group , said in a recent news briefing. An additional new feature includes the Mercedes-Benz operating system (MB.OS), which the automotive pioneer will use as a standard OS across all vehicles.

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How is the Automotive Industry Leveraging XR?

XR Today - Mixed Reality tag

In the last couple of years, digital transformation, new technologies, and evolving customer expectations have pushed virtually every business into a rapid state of evolution. Few sectors are under more pressure than the automotive industry. For decades, automotive companies have been quick to adopt and explore new digital innovations.

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Raythink Scales Up Automotive AR Navigation

XR Today - Augmented Reality tag

According to Chengwei Capital, the group is partnering with Raythink to reach its long-term goals of boosting China’s optical and AR display technology market. Furthermore, the funding allows Raythink to scale the development of upcoming human-computer interaction automotive solutions. For its flagship 2.0

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Meta & BMW Are Taking In-Car XR To The Next Level

VRScout

Last week, Mark Zuckerberg announced that Meta and the BMW Group have partnered to develop a research project focused on the integration of virtual and augmented reality (AR) into vehicles. The partnership, which was first announced in 2021, aims to explore how this technology could be used to enhance passenger and driver experiences.

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User Experience: What, How Much and For How Long? GSK, Lloyds Banking Group and International Virtual Reality and Healthcare Association Join XR Intelligence

ARPost

London, January 18, 2020 — Almost every industry could benefit from XR technology in some way and the immersive landscape is growing every year with more solutions and use cases appearing on the market. Just about anyone who is driving XR technology needs to remember the user at all times. Registered in England and Wales no.4388971.