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Is Spatial Computing the Future of Automotive Safety?

XR Today - Augmented Reality tag

This week, a provider of in-car AR software solutions, Basemark, announced the successful acquisition of roughly €22 to boost the firm’s service, enabling original equipment manufacturers (OEMs) to create custom automotive XR applications. According to data provided by the firm, the automotive heads-up display is worth roughly USD 1.43

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Mercedes-Benz, NVIDIA Pilot Automotive Industrial Omniverse

XR Today - Mixed Reality tag

With the new digital twins, Mercedes-Benz aims to save money, time, and energy in the production process, Jörg Burzer, Board Member, Mercedes-Benz Group , said in a recent news briefing. An additional new feature includes the Mercedes-Benz operating system (MB.OS), which the automotive pioneer will use as a standard OS across all vehicles.

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How is the Automotive Industry Leveraging XR?

XR Today - Mixed Reality tag

Few sectors are under more pressure than the automotive industry. For decades, automotive companies have been quick to adopt and explore new digital innovations. Now, one of the core technologies powering the new automotive age appears to be “extended reality”. million by 2027 for the automotive space alone.

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Volkswagen Group to Train 10,000 Employees in VR This Year

Road to VR

Volkswagen Group and VR studio Innoactive revealed the global, multi-brand automotive company is planning to train 10,000 employees this year alone using virtual reality. The post Volkswagen Group to Train 10,000 Employees in VR This Year appeared first on Road to VR.

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Raythink Scales Up Automotive AR Navigation

XR Today - Augmented Reality tag

According to Chengwei Capital, the group is partnering with Raythink to reach its long-term goals of boosting China’s optical and AR display technology market. Furthermore, the funding allows Raythink to scale the development of upcoming human-computer interaction automotive solutions. In June, the firm’s 2.0

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Volkswagen Group, One of the World’s Largest Companies, is Building VR Apps to Help Employees Collaborate Across the Globe

Road to VR

Volkswagen Group, the multi-brand automotive company, has developed VR apps to make long-distance collaboration in production and logistics an easier task. image courtesy Volkswagen Group. “[E]xchanging knowledge is just as important as bundling knowledge.

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Meta & BMW Are Taking In-Car XR To The Next Level

VRScout

Last week, Mark Zuckerberg announced that Meta and the BMW Group have partnered to develop a research project focused on the integration of virtual and augmented reality (AR) into vehicles. This issue has been a problem for the automotive industry for a long time, and the folks at Meta Reality Lab collaborated with the BMW team to resolve it.