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How Big is the Augmented Reality market?

XR Today - Augmented Reality tag

Augmented Reality has officially gone mainstream. The Size of the Augmented Reality Market Various reports show the size of the AR market is growing, and at a pretty incredible rate too. According to Grandview Research , in 2021, the value of the AR market was around $25.33 between 2023 and 2026.

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Snapchat Is Adding Paid Power-Ups To AR Lenses

VRScout

Additional monetization options are on the way for Snapchat’s augmented reality Lenses. Today marked the start of Lens Fest 2022 , Snap’s annual developer conference centered around its global community of augmented reality (AR) creators.

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EON Reality Establishes Distribution Partnership with Accuteque for Australia and New Zealand

EON Reality

As one of the top technological advisory firms in the area, the Melbourne-based company will now serve as EON Reality’s primary distributor for AVR development and education in Australia and New Zealand. About EON Reality. It’s the next step in bringing our technology to a truly global audience.”. www.accuteque.com. ###.

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Zakeke Releases Study on VR and AR Retail, Launches New Web Viewer Tool

ARPost

Zakeke is an Italian software company running everything from print to engraving to digital modeling solutions. The pandemic does seem to have a relationship with these results as Australia, one of the countries that has “suffered milder outbreaks”, reported the greatest number of shoppers that only shopped in person.

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Boeing, Microsoft Back Australia’s Air Force with HoloLens M&O Tool

XR Today - Mixed Reality tag

United States aerospace firm Boeing has begun conducting field testing to repair its aircraft with augmented reality (AR) technologies, its Australian branch announced on Thursday last week. The three firms will build a framework for implementing Red 6’s Advanced Tactical Augmented Reality System (ATARS) in the joint venture.

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The XR Week Peek (2023.08.15): Samsung XR prototype leaked, Meta 2024 glasses are only for internal use, and more!

The Ghost Howls

More info Almalence aims at solving in software some common problems of VR headsets Startup Almalence has released a trial plugin for its Digital Lens technology which aims at improving image clarity on XR headsets via a software solution. Almalence plans to license this technology to headsets manufacturers.

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A Very Interesting VR/AR Association Enterprise & Training Forum

ARPost

CGS Australia Head, Adam Shah, was also a speaker. Morace specifically cited ads by Meta showing software that barely exists running on hardware that’s still a few years away (though other XR companies have been guilty of this as well). The potential for using virtual humans is only as limited as your imagination.”

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